Shownotes
Rhiannon Price, Senior Director at Simpson Carpenter, has spent 22 years in qualitative research, and she's not scared of AI.
In this episode of the CEO Series, she explains why the technology frees researchers to focus on empathy and insight, shares how their humanoid AI moderator Quai is unlocking surprising honesty in participants, and makes the case for getting better at the one thing AI can't do: turning research into action.
