Transcripts
welcome to the Mesmerizing Marketing Podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerizing.
Speaker:And now here's your host Dimple.
Speaker:Dang.
Speaker:Hello everyone.
Speaker:Welcome back to Mesmer Marketing.
Speaker:Today I'm here with Mickey Kennedy with eReleases and we're gonna be
Speaker:talking about the importance of press releases and what you need to know.
Speaker:So welcome Mickey.
Speaker:Thanks for having me.
Speaker:Yeah, you're welcome.
Speaker:So maybe you can tell us a little bit about what, you know, what
Speaker:inspired you to, to start this company and you know, what was your why?
Speaker:Right.
Speaker:So about 26 years ago I was working for a telecom startup as employee number three.
Speaker:I had a writing background, so they told me to figure out press releases
Speaker:and try to get media attention.
Speaker:And we published a telecom traffic statistics numbers.
Speaker:And so I tried to flesh out interesting anomalies in the data, certain
Speaker:countries traffic that just stood out for a strange reason and tried to
Speaker:figure out what was going on there.
Speaker:And I got really good at, you know, fleshing these out and,
Speaker:having entertaining stories and the media responded.
Speaker:We would get picked up routinely by the Economist Financial Times, Washington
Speaker:Post, wall Street Journal, lots of national and international coverage.
Speaker:And I was faxing at the time and I started to get calls from journalists saying,
Speaker:Hey, I received your fax press release.
Speaker:Could you email it over to me cuz it's easier to work with the data
Speaker:and numbers by copy and pasting.
Speaker:And so that sort of got me thinking that email seemed a natural evolution
Speaker:of press releases from faxing.
Speaker:And so I spent a year reaching out to journalists and asked if I could
Speaker:send them press releases on their subject, the beat that they covered.
Speaker:And I, launched a little over 24 years ago with eReleases just sort of
Speaker:being a matchmaker, trying to pair up client's releases to the journalists
Speaker:that, that fit their industry the best.
Speaker:And over time we've added Newswire distribution through PR Newswire.
Speaker:They reached out to me I think about 15 years ago and said you, I should
Speaker:also include their distribution.
Speaker:And I pointed out that they charged like $1,500 to go out nationally.
Speaker:And surprisingly they didn't, they didn't balk, they, they
Speaker:understood that entrepreneurs and startups and small businesses just
Speaker:don't have the assets for that.
Speaker:So, all of our releases do go out naturally over the wire.
Speaker:But it's substantially less than spending $1,500 with the wire directly.
Speaker:So you've been in the industry for quite a bit of time and what have you seen change
Speaker:throughout, in terms of like the industry of, you know, press releases back from,
Speaker:let's say 20 years ago, up until today?
Speaker:So it's gotten a lot more relaxed.
Speaker:Used to be People believed one grammatical mistake in a press release, and you
Speaker:were, you were doomed for failure.
Speaker:Things happen so fast now in the era of Twitter and, you know, fast typing that
Speaker:it's not as strict as it used to be.
Speaker:And.
Speaker:I was strict adherent, adherent to the AP style and everything being perfect.
Speaker:But I've calmed down a little bit.
Speaker:And so, that's a big change.
Speaker:Another big change is the landscape of media.
Speaker:It used to be just, you know, mostly print magazines.
Speaker:There was also radio and TV broadcasts.
Speaker:But you know, about 15 years ago, kicking and screaming,
Speaker:the Newswire accepted bloggers.
Speaker:As a news source and as a result, I think they've done a 180
Speaker:because they embraced social media faster than I thought they would.
Speaker:There are Instagram influencers, for example, in the fashion arena who
Speaker:have journalists access to the wire.
Speaker:You know, because they have more influence than a lot of you know,
Speaker:journalist, editors and things like that.
Speaker:And they're looking for advanced material.
Speaker:As well.
Speaker:And that's you know, press releases and newswires are a great access for that.
Speaker:I, I see the landscape.
Speaker:Probably going to continue to change.
Speaker:I think there's gonna be a lot of cool stuff that happens with video.
Speaker:We're not there yet.
Speaker:Some people do include video collateral, but I haven't seen it
Speaker:being utilized a lot by news sources.
Speaker:But I think that that's the natural progression that we're gonna move
Speaker:from print to online to more of video and you know, multimedia delivery.
Speaker:Yeah.
Speaker:Thank you for sharing that.
Speaker:So when you're referring to video, how long can a video be,
Speaker:you know, in the press release?
Speaker:Is there like a limit of how many minutes?
Speaker:There isn't a limit with the wire though.
Speaker:It's, it's YouTube only to be embedded as a video.
Speaker:If you have a video that's not YouTube, You can provide a link, like a url,
Speaker:just like you can with anything else.
Speaker:And that would be supported, but it wouldn't be embedded
Speaker:into the actual press release.
Speaker:I, you know, I, I recommend, you know, if you, if you have a video collateral, it's,
Speaker:it's worth using, but I wouldn't stress over very much because I'm not seeing
Speaker:it giving you a huge advantage today.
Speaker:But I think it will in just a year or two.
Speaker:So what do you think is gonna change in a year or two?
Speaker:I think that right now I think the, the media hasn't determined who
Speaker:owns these rights to the video.
Speaker:That you're including.
Speaker:And I think I, I find so many places don't utilize the videos that are provided, even
Speaker:the news sources that have video and when asked, they say it's copyright clearance,
Speaker:and things like that, that you know.
Speaker:And, and, and the idea is that what you include in a press release.
Speaker:It's kind of copyright free so that a journalist can work with
Speaker:it freely and make it their own.
Speaker:And I think the video should be the same way, but for whatever reason.
Speaker:Maybe legal departments and news teams and things like that.
Speaker:They don't utilize a lot of video from clients press releases yet.
Speaker:And the thing I hear about is clearance, you know, getting the rights to the video.
Speaker:They feel like they have to have them sign a a release form.
Speaker:But that's kind of bizarre because you don't have to sign a release
Speaker:form with the press release.
Speaker:It's understood that the press releases is, is open content to be utilized.
Speaker:Yeah.
Speaker:Thanks for sharing that.
Speaker:So what are some best practices that you can share for our audience in
Speaker:terms of if they are putting together a press release, you know, one, how often
Speaker:should they put out a press release?
Speaker:Like, should it be.
Speaker:Every month, every two months, every quarter.
Speaker:I think quarterly is a attainable goal for a lot of small businesses.
Speaker:I think that you know, I, I have clients that do them monthly, but I
Speaker:think that you really have to have a framework in place that sort of easily
Speaker:allows for you to develop new press releases new subjects to talk about.
Speaker:And, you know, it, it's harder I think, for small businesses to make room
Speaker:with everything else they're doing to incorporate that kind of frequency.
Speaker:But I do think quarterly should be a goal for, for people,
Speaker:to get a release out there.
Speaker:And the types of releases, you know, they, they vary all over the place.
Speaker:A product launch is a no-brainer.
Speaker:You have a new product.
Speaker:The one thing I would advise people is a lot of the product launch press
Speaker:releases that we get are, here's the product and here's the features.
Speaker:And you gotta realize journalists are storytellers and it's really hard for
Speaker:them to build a story around a product.
Speaker:And a list of features include a use case study, someone who used the product.
Speaker:What were their results and then get a quote by them.
Speaker:All of a sudden they can say, here's this new product.
Speaker:Here's someone who used it.
Speaker:Here's what they achieved.
Speaker:Here's a quote by them, and here's some additional features.
Speaker:That's a complete story.
Speaker:There's a story arc, and I think sometimes people get preoccupied with.
Speaker:What they're doing is important to them and they want to get people to buy and
Speaker:promote it, but they don't realize that they have to sort of make it in a way
Speaker:that's appealing to the other party.
Speaker:And journalists being gatekeepers and trying to protect their audience, you
Speaker:have to make it really captivating and of interest so that it would be something
Speaker:that could be shared with that audience.
Speaker:Absolutely.
Speaker:And, how does one do that?
Speaker:Right?
Speaker:are there some specific components that , This is gonna catch the eye of
Speaker:a journalist versus a press release.
Speaker:That's not like, what are some, you know, tips on that, that you can share, right?
Speaker:So whenever you have sort of what I call soft press release, you know,
Speaker:where you're just talking about maybe forecasting trends or something in your
Speaker:industry, or talking about a subject like something that's really been trending in
Speaker:your industry might be like, you know, going green or something like that.
Speaker:I consider those softer pieces cuz it's not hard cutting news and the
Speaker:newsworthiness is, is a little low.
Speaker:Try to add data.
Speaker:Take, you can take publicly available data and put it in your release.
Speaker:It really grounds it.
Speaker:And journalists like numbers, they like data.
Speaker:Another thing that you can do and this is what I recommend with a lot of my
Speaker:clients who just feel like they're not newsworthy, is make the news Generate the
Speaker:content you know, generate the data, do a survey or study within your industry.
Speaker:It's easy to set up.
Speaker:Survey Monkey Four questions per page, four pages, 16 questions.
Speaker:Ask things that are really relevant today that anybody would say,
Speaker:Hey, I am curious in my industry if people are halting hiring or.
Speaker:Are they having difficulty with people wanting to work from home or what their
Speaker:marketing spend is over the next quarters?
Speaker:Are they cutting back?
Speaker:You know, taking the barometer of things can really help people and
Speaker:so asking really relevant questions that are very timely as of right
Speaker:now is, is a great way to do that.
Speaker:I get pushback from clients saying they don't know who
Speaker:to send the press release to.
Speaker:That's easy.
Speaker:There are hundreds if not thousands of trade associations in every industry.
Speaker:Pick a smaller independent trade association in your industry.
Speaker:Reach out to them and say, Hey, I'm doing a survey.
Speaker:Would you be willing to send this link to your members?
Speaker:If so, I will include you in a press release.
Speaker:I'll be issuing over the wire.
Speaker:So they see it as a win-win.
Speaker:The smaller and independent trade associations don't get
Speaker:a lot of media attention.
Speaker:So, them being mentioned in the press release could be a, you
Speaker:know, a real benefit for them.
Speaker:And often they'll promote it either through social media or email.
Speaker:And sometimes you're lucky enough that they'll do both.
Speaker:And, you know, once you get, I, I usually strive for 200 responses or more.
Speaker:You can sort of analyze the data, figure out.
Speaker:What are the most surprising things?
Speaker:And have some quotes ready for why you think that the the numbers skewed
Speaker:a certain way and you can make some analysis and then put together that
Speaker:into a press release and send it out.
Speaker:Generally surveys that I've been involved with, with clients, Get between eight
Speaker:and 14 articles earned media as a result.
Speaker:And these aren't like syndicated press releases where the press releases
Speaker:is replicated on lots of websites.
Speaker:That happens with everybody, but these are actual articles for a journalist
Speaker:wrote it and is completely original.
Speaker:And if there are any links, you know, it's original content linking to you,
Speaker:which is really valuable from a s e o com component as well as bringing
Speaker:you new traffic and potential leads.
Speaker:So to recap, you're saying it helps to do some, some type of market research or, you
Speaker:know, a survey and take the survey, see if you can partner up with a local train,
Speaker:you know, association in your industry and get them to, you know, have that trade
Speaker:industry, whether it's legal, industry, medical, whatever it happens to be.
Speaker:. Right.
Speaker:And it doesn't have to be local.
Speaker:It could be national if it's like, you know, there's trade associations get
Speaker:broken down into so many differences.
Speaker:Some of 'em are demographics some of them are you know, by gender.
Speaker:All these different variables.
Speaker:Just pick one that you're comfortable with.
Speaker:You know, perhaps one you belong to, but it, you don't have to belong to it.
Speaker:To, to reach out to 'em and ask and, but generally I find the smaller and
Speaker:more independent ones, usually between 20 505,000 members is the sweet spot.
Speaker:Okay.
Speaker:So then, and yeah, partner up with them.
Speaker:Let's say they agree, then you can mention them in the release
Speaker:and that's an advantage to them.
Speaker:But then you're saying the journalists like that, so they pick it up and then
Speaker:they might, some of them may write that story on their own initiative.
Speaker:And now you're getting, maybe instead of, you know, just a couple
Speaker:of inbound links, you're getting like seven to eight or more?
Speaker:Correct.
Speaker:That's, that's a great, yeah, that's a great example.
Speaker:Thank you for sharing that.
Speaker:Sure.
Speaker:So besides, you know, the obvious press releases, people do them
Speaker:to try to get media attention.
Speaker:What are some not so obvious advantages of doing a press release?
Speaker:Well, I think the biggest advantage is that everybody's so focused
Speaker:on marketing, paid marketing.
Speaker:And social media they don't think about press releases.
Speaker:Ironically, the busiest times that I have at eReleases is when we're in a downturn.
Speaker:We went through the.com crash business boomed.
Speaker:We went through the recession in 2008, 2009, business boomed, and I
Speaker:think what happens is people can no longer spend marketing dollars with
Speaker:Google and Facebook and other places.
Speaker:So they're like, what can I do with very limited funds?
Speaker:And they're like, oh, I've always heard about press releases in pr,
Speaker:but it takes so much time and energy and it, but it's not very expensive.
Speaker:And so I think that's why people turn to it when they don't have a lot of
Speaker:capital because the before their time and energy was being spent elsewhere.
Speaker:And I would say that you know, a lot of people in a lot of industries
Speaker:aren't taking advantage of press releases or if they're doing
Speaker:it, they're not doing it well.
Speaker:I see, you know, the most common press release that I get at eReleases is
Speaker:the least effective press release.
Speaker:It's the personnel change.
Speaker:There's a new hire you know, associate hr club person, or
Speaker:someone else at the company.
Speaker:With the exception of like key executives, most of these do
Speaker:not generate any media pickup.
Speaker:It just looks nice and I think that companies feel like this is kind
Speaker:of nice to the incoming employee to see a press release was on the wire.
Speaker:But you know, outside of that, You know, you might get a local two
Speaker:inch mention on, on the move and a trade publication if you're lucky,
Speaker:and perhaps maybe the local paper.
Speaker:But that's about it.
Speaker:So I would say if you're going to utilize your resources and spend
Speaker:money and go over a wire, you want to use your best ammo, and a personnel
Speaker:change is not it, you know, there are lots of other things I would do first.
Speaker:Yeah.
Speaker:Thank you so much.
Speaker:And, and I have a question.
Speaker:So, you know, let's say like, for example, I'm, actually doing this
Speaker:next week I'm launching a podcast for a client who's a lawyer.
Speaker:And you know, I produced a whole show for them and everything and we're launching
Speaker:and we're gonna do a press release.
Speaker:Cuz personally, I believe in press releases for many reasons.
Speaker:But one of the main reasons is for.
Speaker:The advantages it brings with seo, with search engine optimization and
Speaker:getting an inbound authoritative link, you know, from powerful sites.
Speaker:How would you position a press release to announce the launch of a new,
Speaker:you know, legal industry podcast That may be, you know, more opt
Speaker:for like the media to pick it up.
Speaker:Like what, what are some good elements to put in there?
Speaker:I think that The trick here is we've got a new podcast
Speaker:that we're trying to promote.
Speaker:But from the standpoint of the journalists are like, well,
Speaker:everybody's launching podcasts.
Speaker:What's so different about this one?
Speaker:So is it the story?
Speaker:You know, it could be being authentic and sharing the story of the, you
Speaker:know, people behind the podcast.
Speaker:It could be inspirational or overcoming obstacles or just
Speaker:being vulnerable and real.
Speaker:You know, that, that could potentially be an arc into a story.
Speaker:But you know, just.
Speaker:What, what, working with what you've got, where, where, what are the potential
Speaker:stories that you could promote that an audience would find captivating?
Speaker:Is it, some of the cases that the principles have, have done in the past?
Speaker:Or is it some analysis that they have?
Speaker:Like if there's something trending right now in the legal landscape?
Speaker:And , the people behind this podcast are contrarians, which
Speaker:I love as a in the media.
Speaker:And pr being a contrarian is, is really great.
Speaker:And maybe they have a contrarian viewpoint.
Speaker:So putting that front and center and then mentioning the
Speaker:podcast being launched as well.
Speaker:That could be a way to sort of, you know, put the pill in the cheese so to speak,
Speaker:so that they really will respond to the contrarian aspect and then buy into
Speaker:the podcast and promote that as well.
Speaker:Other things that I, I find work really well are yearly predictions, top 10 list.
Speaker:Things like that.
Speaker:So if there's something with the podcast that has an angle like
Speaker:that, you could potentially do it.
Speaker:One thing that I've seen other podcasts people do is build the
Speaker:Top 10 podcast for their industry and put their podcast in it.
Speaker:But then surround it with nine other really leading podcasts in that industry.
Speaker:And as a result, it's content that's very easy to copy and paste, and journalists
Speaker:love stuff that's almost ready.
Speaker:So all they have to do is copy and paste it.
Speaker:So if you've done the work of, of pulling together a top 10 list
Speaker:or something like that, that's another great way to stand out.
Speaker:You are there with nine other podcasts, but the, the likelihood.
Speaker:It getting out there to a lot of places and potentially you getting traffic
Speaker:as a result of it could be high.
Speaker:So, it, it's one of the cases where sometimes being with potential
Speaker:competitors has an advantage.
Speaker:That's a great tip.
Speaker:I love that.
Speaker:But I'm just thinking, if you're a new show, can you really say you're a top 10,
Speaker:I might wait a few months after the launch, before I, I did the top 10
Speaker:industry podcast, but It is one thing to keep in mind cause I have seen that
Speaker:work really well for a lot of other people where they they're a marketing
Speaker:podcasts and they do a roundup of the top 10, and they're all names that you
Speaker:recognize except for pretty much them.
Speaker:But, you know, as a result it gets, the whole thing gets copy and pasted
Speaker:and used by a lot of journalists and websites and as, as free content.
Speaker:So, it, it's a great way to sort of get some exposure out there.
Speaker:Yeah, I think I'm kind of wrapping my head around all this stuff.
Speaker:It's just interesting cuz I, I do marketing and marketing strategy, but
Speaker:that makes sense because whenever I see a lot of these articles that are shared,
Speaker:And, you know, picked up and, and by different, , platforms, it is like tips.
Speaker:It's like 10 social media apps and tools.
Speaker:It's 10 this, it's 10 that.
Speaker:So I mean, yeah, I can see that, that makes sense.
Speaker:So, and I think that's the thing, people have to get more creative with their
Speaker:press releases instead of, I've seen the ones that you're talking about,
Speaker:oh, we have a new marketing director, we have a new coo o o or whatever.
Speaker:And.
Speaker:So thanks for sharing that.
Speaker:Can you talk a little bit about, the SEO part of press releases?
Speaker:Because to me, Whenever I recommend clients do press releases, that's
Speaker:one of the primary reasons, because you know, more than
Speaker:likely you can do press releases.
Speaker:You may get picked up, but it doesn't mean you're gonna get picked up by the media.
Speaker:It's like, it's like putting it out there and seeing if it happens.
Speaker:Obviously the way that you write the press release can have a big impact on
Speaker:that, but, It's not anything that anyone should promise anyone, but more so it's
Speaker:like what's, what are like the facts?
Speaker:What's the reality?
Speaker:The reality is when you have a press release out there, you're getting an
Speaker:inbound link back to your website from a news related site that has high authority.
Speaker:So can you talk to us a little bit about that?
Speaker:Sure.
Speaker:So anytime a press release goes out, it gets syndicated where the press release
Speaker:gets replicated on various news sites.
Speaker:Google has in the past said that it doesn't convey much in the way of SEO
Speaker:benefit, but despite that, people see in their logs and their traffic that they
Speaker:do get bumps from it, and it does help.
Speaker:And a lot of the links, for example, from the Newswire itself and a few other
Speaker:websites will last a really long time.
Speaker:And I think that that's, really valuable to have that happen.
Speaker:What I do say is that, If you get an original article written about
Speaker:you that links to you, that's, that's definitely going to convey
Speaker:a lot of, of SEO juice to you.
Speaker:I had one client with just a local auto repair shop in Pennsylvania.
Speaker:They had a new website.
Speaker:Their old one was tied to the yellow pages and it went dark.
Speaker:And so they had to get a new domain name.
Speaker:They weren't ranking in their area.
Speaker:And a SEO guy came to me and said, do you think you could help?
Speaker:And I'm like, Potentially.
Speaker:I said, what kind of links are you looking for?
Speaker:And they said, auto industry links would be great.
Speaker:And I'm like, perfect.
Speaker:A survey.
Speaker:So we did a survey.
Speaker:We asked among all the questions, one that was open-ended, what's the
Speaker:strangest thing a client has left in their car while being repaired?
Speaker:It was sent out to independent auto repair trade association.
Speaker:We got a few hundred responses.
Speaker:All of the ones for that question were not statistically relevant because
Speaker:every response was unique, but what we did is we put together like the top 50.
Speaker:Of the weirdest things people left in their car.
Speaker:And that was the press release.
Speaker:And it got picked up by over a dozen auto industry.
Speaker:Trade publications got picked up by their local newspaper as well,
Speaker:and a few other little newspapers thought it was a cute story.
Speaker:They all didn't run with all 50, but they would pick and choose what they
Speaker:thought were the most interesting of the things that were left.
Speaker:And it worked extremely well.
Speaker:Within two to three months, they were ranking number one in their
Speaker:area with a brand new domain name.
Speaker:And really the core of the back links were just auto industry links.
Speaker:So , it can be a really powerful thing.
Speaker:And you know, despite that there are places that generally don't link to you.
Speaker:Like the New York Times rarely links to anybody, but I've had them
Speaker:link to clients in their articles.
Speaker:Where they built out a resource page that had a lot of information
Speaker:having to do with a survey.
Speaker:It's like, here's all the questions, here's all the
Speaker:responses, here's some analysis.
Speaker:It was just a very valuable page and the New York Times linked to it.
Speaker:So if you build out really good, powerful pages, the media will reward it by
Speaker:often leaking to it in their articles.
Speaker:But even if they don't, you know, there it's still.
Speaker:Exposure for you.
Speaker:And Google says that they still give you page rank even when your domain name
Speaker:doesn't occur in an article that they have a patent where they can contextually
Speaker:tell that if a New York Times article is talking about eReleases and they know
Speaker:that that's definitely eReleases, press release services based on the context,
Speaker:then they will treat that as a link to you even though there is no link in it.
Speaker:Yeah, that's powerful.
Speaker:. I see the links reflect on s e m Rush when I look on the backend, you know, it,
Speaker:they, they do show up and they do count as the higher authority links, which, you
Speaker:know, those are hard to get, so I think if you can do press release and pay a
Speaker:little bit of money, but also you have the ability to, to, reach media, you have
Speaker:the ability to rank higher organically.
Speaker:Cuz I think if you're strategic with how you write the content, how you write
Speaker:the title, You can also end up ranking on page one, even if it's, you know,
Speaker:not permanent, but at the time being for, you know, particular keywords.
Speaker:I think that's, that's key also.
Speaker:Excellent.
Speaker:So what else, what else did you wanna share about press releases that our
Speaker:audience might find interesting?
Speaker:You know, any.
Speaker:Any final thoughts?
Speaker:Any, any other tips that you wanted to give out?
Speaker:Well, I think one of the most valuable things about going over
Speaker:a wire is the ability of leverage.
Speaker:We had a PR firm reach out to us early in the pandemic and said,
Speaker:we're doing something called the Dining Bond Initiative.
Speaker:We're not making money here.
Speaker:It's basically a a very short-lived effort where we're going to try to match people
Speaker:to their favorite restaurant, which is likely closed because of the pandemic.
Speaker:And if we can get in touch with them.
Speaker:And they're willing to accept People can make a donation and it would
Speaker:go immediately to the restaurant.
Speaker:It'd be secured through like a gift certificate or what
Speaker:they called a dining bond.
Speaker:And we did the press release at no charge to them normally would've cost
Speaker:probably $400 to go out through us.
Speaker:And they got over 150 articles.
Speaker:The Wall Street Journal barons I think the New York Times, Washington
Speaker:Post, all the big publications, lots of small publications.
Speaker:We actually stopped counting local newspapers once we got over 150 combined.
Speaker:And all of it was just through one press release and it generated
Speaker:excess of 10 million in revenue.
Speaker:And that is an extreme example.
Speaker:I think it worked really well because it was positive news at a
Speaker:time of uncertainty and negativity.
Speaker:And here was something actionable as well where you could actually help out
Speaker:your, your favorite local restaurant.
Speaker:And it was a really cool concept, lived for a very short period
Speaker:of time, but it, it was able to get exposure incredibly fast.
Speaker:Incredibly cheap by utilizing the wire.
Speaker:And, and I think that's the, the real advantage of a press release.
Speaker:If you have something that's extremely newsworthy, just hitting send can get
Speaker:you out to a lot of different places, and the results can really be amazing.
Speaker:And, and I think that that's the opportunity that's there if you just
Speaker:sort of take advantage of it and work on strategic types of press releases.
Speaker:And , I have a free masterclass that teaches how to build out these
Speaker:strategic types of press releases.
Speaker:It's about an hour long video training, and it's completely
Speaker:free at ereleases.com/plan.
Speaker:P L A n.
Speaker:I'm really all about educating my clients to do more strategic types of releases,
Speaker:and I do encourage anybody who's new to PR to go through that sort of with
Speaker:an idea of being, you know, auditing your own company and seeing if you
Speaker:can't come up with probably six really good ideas that you could do strategic
Speaker:press releases and avoid the press releases that don't get media pickup.
Speaker:Yeah, I love that because if you're gonna do it, you might as well do
Speaker:it right and be strategic about it.
Speaker:You know, everything's about having a strategy and if you wanna
Speaker:see the results, so I love that.
Speaker:And for that webinar too, I will put it in the show notes for our audience so
Speaker:that they can sign up and check it out.
Speaker:I would be interested in signing up for it myself, you know,
Speaker:because I want the rest of the tips that weren't shared today.
Speaker:What other resources do you have or any other ways like, you know, like, let us
Speaker:know where people can go and check out the eReleases website, how they can sign up.
Speaker:And also I would love to know a little bit more about.
Speaker:I know the prices may change, but like the different plans,
Speaker:I was looking on the website.
Speaker:It wasn't clear to me.
Speaker:I saw the pricing plans.
Speaker:It just wasn't clear how many releases are included.
Speaker:Like do you have packages where they get a certain number of releases for the year?
Speaker:Something like that.
Speaker:If someone wants more than just one, right?
Speaker:All of our prices are all a carte, it starts at 3 99.
Speaker:Runs up to 6 99 per press release.
Speaker:We do have a new customer special where you save about 30% off of your first
Speaker:order, and you can, can buy packages of releases at that discount at the, at the
Speaker:time that you place the order, or within 30 days of placing your first order.
Speaker:It is pricey, but the, the thing is you're reaching a, a news wire that
Speaker:normally costs $1,500 per breast release.
Speaker:So it's a, it's a really good value from that standpoint, and
Speaker:the Newswire can really open you up if you have strategic news that
Speaker:potentially could, could catapult you into getting several articles.
Speaker:Yeah, I think all businesses and, you know, entrepreneurs, lawyers, doctors
Speaker:who have their own private practice, things like that, they should all be
Speaker:doing press releases at least quarterly.
Speaker:That's, that's my opinion.
Speaker:I mean, for one of my clients, if we do them more often, because we just, I
Speaker:remember we got a package at the end of last year and you know, we do them every
Speaker:six weeks because that's a good way.
Speaker:To get more traffic coming back to the website.
Speaker:So I think people, it's, I think press releases is something
Speaker:that people forget about.
Speaker:They always think about things like TikTok and Instagram, LinkedIn, but
Speaker:press releases are like a powerful, you know, resource and tool to use as part
Speaker:of the marketing plan and strategy.
Speaker:But Mickey, I always think like people forget about press releases and, and
Speaker:it's good that we're doing this episode.
Speaker:To remind them.
Speaker:Sure.
Speaker:And another thing on the website e ereleases.com, we have press
Speaker:release templates a writing guide for how to write a press release.
Speaker:We have chat, phone, email.
Speaker:No salespeople, just editors.
Speaker:So feel free to reach out in whatever way you want.
Speaker:And we can walk you through the process and talk you through where,
Speaker:where to find the right resources on our website to help you.
Speaker:Awesome.
Speaker:Thank you so much.
Speaker:We'll put everything in the show notes for our audience and
Speaker:thank you for being on the show.
Speaker:Oh, you're very welcome.
Speaker:Thank you for listening to the Mesmerizing Marketing Podcast.
Speaker:If you found this episode valuable, please subscribe to the show so
Speaker:you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful if you could take a minute to leave a review
Speaker:and visit the podcast website to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com.
Speaker:That's www.mesmerizingmarketingpodcast.com.
Speaker:And follow Dimple on Clubhouse.
Speaker:Her handle is Marketing Expert and also join her mesmerizing marketing club.
Speaker:Also on Clubhouse for live rooms, on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
