This week I’m talking with Reed Watson, a founding partner at Single Lock Records. Launched in 2013 in Muscle Shoals, AL (and recently expanding with an office in New Orleans, LA) Single Lock has released a litany of successful projects from the likes of Lera Lynn, Nicole Atkins, Erin Rae, Penny & Sparrow, Cedric Burnside, and many more. 

Reed walks us through what a label release plan looks like, answers that ever-pressing question of “how do I get signed?”, and offers his advice to artists looking to take the next steps in their career.