In episode 4, we are diving into the importance of highlighting what makes you and your brand different in a crowded marketplace. Robyn discusses how emphasizing your unique value proposition can help you stand out and capture the attention of consumers. She shares a compelling example of a photographer who initially struggled to connect with clients until he embraced the unique experiences and skills that set him apart. Robyn emphasizes the emotional connection between brands and consumers, urging listeners to list and embrace the qualities that make them stand out. (Let your inner weirdo shine!) Tune in as she guides you through the process of showcasing your distinct brand identity.

• Importance of defining what makes a brand or individual different in a crowded marketplace
• Emphasizing unique qualities and values to create a distinctive brand identity and connect with an audience on an emotional level
• Examples of how personal background and experiences can be assets in building a brand and connecting with specific customer needs
• Encouragement to list and highlight what sets a brand or individual apart from the competition in order to establish a strong market presence

Links Mentioned In This Episode:

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

Mentioned in this episode:

Book Announcement

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In episode 3, I talked about personality assessments and how they

can help you define your personal brand and

or inject that personal brand into a

business brand. But these profiles can

also help you describe how you're different

or how your brand is different. And it is

important So important for a brand to talk about what

makes it different because it is a crowded marketplace out

there, and consumers have way more options

than they ever did before. So if you want your brand to stand

out and capture people's attention, you gotta give them something.

You gotta give them a reason to choose you over

your competitors. Talking about what makes you and your

brand different. You can highlight your

unique value proposition and show customers why

you're the best choice for them, not why you're

just the best choice, but why you are the best choice for them.

This goes back to that understanding your target audience bit.

Right? Maybe you offer a product or service that nobody

Does maybe you have a special process or a unique

approach to solving a problem, and that's what sets you apart.

Whatever it is, Emphasizing those differences is what's

gonna help you establish a distinctive brand identity

and and build that loyal following. I want to tell

you about one of my favorite clients that's an example of

this. He's such a great example of this. He thought

that he had to disconnect himself from all of his previous

jobs in order to build his professional brand

as a photographer. So he'd always loved photography,

always done it on the side.

He had always loved photography, always done it on the side, Finally

took the leap to build a photography business

specializing in real estate and live event photography.

Right? And He just wasn't connecting, and

and he was trying to hide all of the things that made

him unique. He didn't think it was important to talk about how

he used to be an instructional designer for a

home shopping channel. He didn't think it was important

to talk about or that people might be turned off by the fact that he

used to be a drummer in a punk rock band. But those

are actually the things that made him the ideal

choice for certain clients because a drummer has

rhythm, right, and is gonna understand how to capture rhythm.

He's also been at a lot of live shows, right? And he

knows how to capture the action and the activity that's going on in

a crowd or at a live event, and his instructional design

background made him really great at being able to simply

and effectively communicate an idea. So you

take somebody who has an understanding of rhythm and the

ability to quickly communicate an idea. That makes

them an ideal choice for certain types of

event photography. Right? So why wouldn't you

tell people that? If you don't tell people that, They don't know that you're the

person that they've been looking for,

so I want you to think about what makes

you different, because that's gonna help you connect with customers on

an emotional level. People will choose brands based on how

they make them feel. Right? Brand so you can

create a strong emotional connection with your audience by making

sure you inject your unique qualities and values into that

brand. Listen, ultimately, people just want to

know what it's like to work with you. They want to know what the in

person experience is going to be like, so that they can make an

informed decision. So spend some time right now.

Get out your piece of paper Brand spend some time listing

all the things that set you apart from the competition

or set you apart from your industry or set you

apart from the current marketing

climate or Brand. Whatever it is, there's something you

do that only you can do, And I guarantee

you, no matter how weird or niche or

oddly specific it is, somebody is on Google

right now searching for exactly who you are and what you

do. And the only reason they haven't found you yet is

because you haven't figured out how to talk about it in a way that is

searchable. So start making your list.