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What Search Tells us about Human Behaviour with Steve Paine
Episode 122nd July 2026 • The SEO Mindset Podcast • Sarah & Tazmin
00:00:00 00:33:19

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The questions we type into Google say more about us than the things we say out loud, and this is certainly true on sensitive topics such as stress and burnout.

Search data shows us what people are looking for, what they’re worried about, what they’re struggling with, and how our behaviour is shifting in ways we don’t always notice.

In this episode Steve Paine and Tazmin talk about what this data reveals about human psychology. They discuss the changing information habits, and what two decades of search data tells us about how work, attention, and wellbeing have evolved.

About Steve

Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content. “We use a journalistic approach to crafting useful, high-quality stories from our data.” Steve has a very long history in online content dating back to before the web was born.

Where to find Steve

Steve Paine on LinkedIn

Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

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Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

🔗 Check out Previsible

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Copyright 2026 Sarah & Tazmin

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