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What's happens in the Publicity Challenge for Pet Businesses
Bonus Episode4th January 2021 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:19:34

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Would you like to get media coverage for your pet business?

Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same.

Or perhaps you’ve a product and you would love to see it feature in a gift guide or review.

Well the good news is it’s easier than you think and next week, January 11th-15th 2021, I’m holding a FREE publicity challenge for pet business owners.

In this episode you'll learn everything you need to know if you'd like to take part.

If you’d like to take part, click here to grab your place.

Key timings in this episode:

0.20 - Intro to the challenge

2.21 - How coming on the challenge can help you come up with your publicity ideas for the year

2.54 - The kind of publicity we cover on the challenge

4.20 - How the daily tasks work on the challenge

5.35 - How long the tasks will take each day

6.34 - How the live Q and A sessions work and why I made a right mess of the last challenge

7.10 - What you get as part of the week long challenge - a week's intensive publicity coaching

8.55 - The importance of having feedback on your ideas and how it can make a difference as to whether a story lands or not

9.51 - Success stories from previous challenges - see links below to read the articles

12.50 - What you need to take part in the challenge, an idea, enthusiasm and dedicating a bit of time each day to the tasks

14.05 - How you can be in with a chance to win a month's free membership in the challenge worth £67 or a Janet Murray media diary worth £39.

18.41 - Where to sign up for the challenge - see link below - or e mail if you have any problem joining up

Links mentioned in this episode:

If you'd like to join the challenge, you can sign up here:

Sarah Latham’s dog treat company appeared in her local paper, the Stoke Sentinel, with this fab piece about her bushtucker trials! 

Zita Wells pitched to her local radio station Meridian 107, and was interviewed about her puppy health guide.

Alex Graves from Rove Pet Services appeared in her local paper in Essex talking about how she was supporting pet owners in lockdown.

Kim from Leo, Charley and Me, Karen from Luxury Dog Hampers, Jo from Barks and Squeaks and Heather from Treat Your Dog featured in Christmas gift guides in Dogs Today.

Trainer Claire Lawrence featured in Companion Animal magazine talking about her new book, Three Steps to Silence, for owners of barking dogs.

Roz from ByBenji had a double page spread in Puppy Post for her biltong treats.

Pet Photographer Petra featured in Pet Gazette and Pet Business World magazine – amazing for her profile.

This podcast uses the following third-party services for analysis:

Chartable -