Learn how to build custom software like a pro with insights from one of the best in the business! In this video, Kasim sits down with Shamim Rajani, COO of Genetech Solutions, a true expert in software development.

Genetech Solutions is the industry leader in growth and innovation when it comes to Software Development. Despite having no formal marketing strategy, this powerhouse has exploded onto the scene, boasting 19 years of experience and counting.

And lucky for you, Shamim is here to share her secrets of success. From project scoping to team management, she knows what it takes to make your software dreams a reality. Don't miss out on these valuable tips and tricks, listen to this episode now!

Mentioned Links:

Collision Conference: https://collisionconf.com/

Genetech Solutions – Software Development Company: https://www.genetechsolutions.com/

CodeGirls: https://codegirls.consulnet.net/spons...

Shamim Rajani on LinkedIn: https://www.linkedin.com/in/shamimraj...

0:00 Intro

0:25 How to Build Custom Software Like a Pro: Insights from One of the Best in the Business!

5:12 About Genetech Solutions – Software Development Company

8:06 Pre-requisites for building software or hiring a software development company

12:34 The benefits of moving from Waterfall to Scrum

17:08 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

19:09 How AI might impact software development

23:32 AI will replace Kasim?!

24:06 Shamim’s passion project: CodeGirls

30:33 How you can connect with Shamim

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From the Daily Google News.

And I'm here with one of my favorite people in the whole world who's

actually, I think, part of the reason that my business was kept alive for

as long as it was in its early stages.

My friend Shaim Marjani, C o o of Gentech Solutions, Shaim, thanks for being here.

Thanks.

Thanks for having me, ak.

Yeah, I'm excited to chat with you today.

So, you know, all the worst things about me.

I think of all the people on the planet.

we started working together.

I'm pretty sure I was, I was 19 or 20 years old.

Mm-hmm.

I just started K P O Global was the name of the company back then,

and I had no idea what I was doing.

I was a horrible liar.

Like people would ask me like, oh, can you build, you know,

a rocket ship to the moon?

And I'd say, yes, of course I've built seven.

And then I'd come to you and I'd say, SHA mean we have to

build a rocket ship to the moon.

Like, please make this happen.

And I'm sure I was like, maybe still am, but I'm sure I was the worst client

you've ever had in the history of clients.

No, I wouldn't say that.

You and Ave.

You are annoying.

Yeah, but I don't think you're the worst one.

I've seen more.

Yeah.

Well, you know what's, I learned so much from you because went through quite a

few vendors, but you were one of the few people who managed expectations really

well, you know, said this is what we can do and this is what we can't do.

And I really appreciated that.

And then the other thing that I really appreciate you for, and I

don't know that I've ever thanked you enough for this, is when things

went wrong, you never jumped ship.

and generally speaking, they went wrong because I did something stupid.

You know, I would overpromise or I'd, you know, we'd make too many changes or

I wouldn't push back on the customer.

I would misunderstand something or I'd screw up a scope.

But no matter what, like you were always there to bail me out.

as you get older you start thinking about the people that

have helped you along the way.

And you were a really important part of my business for a really long time.

You were my only vendor for years.

And everything I did, I would just send over, you know, just lob over the fence.

Yeah.

, I think it was 10 years and I think the straight of never jumping ship is one

of the things that actually made us so strong today that, we have customers and

friends like yourself and more so we've converted a lot of customers into people

who actually Go out and speak for us.

and that's, passive marketing in itself.

I think that's the best form of marketing, right?

for the longest time we have, because one, the trust of people like you

we've just worked off, you people going out and talking on our behalf.

And we have not had a marketing team of our own liver.

I mean, this year we are doing that.

After, crossing a hundred people team, now we're thinking, okay, I

think we should get serious about this and have a marketing team.

That's so funny.

Congratulations on crossing a hundred people, by the way.

That's a really big deal.

Thank you so much.

we are now also have three locations in two countries.

, we're having a fourth location in a third country that we

signed off a couple of weeks ago.

So we, so Pakistan.

Pakistan us.

So we're in Detroit and then we are doing Portugal.

We just signed off Portugal, so when going to win?

that's so funny.

My wife and I were doing the Portuguese golden visa, so we're gonna

be going to Portugal for the summers.

Wow.

Wow.

I'm gonna be in November, so I'm usually there for the web summit and I was

supposed to be there you know in the next couple of weeks to sign off the contract.

But then we signed it off virtually because I have to head out to the US

and then to Canada for Collision Canada, because we are also exhibiting there.

Yeah.

And so one of the things, if you'll share a link to where it is you're

exhibiting, I'll include it in the description of this video.

So if anybody's watching it, if you're in Canada, where in Canada is it?

Toronto.

So it's Toronto.

Toronto, it's Collision Canada.

But we don't have the exact booth number right now, but I can share it later.

I don't have it right now, this is the the website, but right

in front of center stage.

We don't have the actual booth number right now.

Okay.

Collision Canada.

You can go to collision conf.com.

I'll include that in the description of the video too.

And if you're in Toronto, go say hi to my friend Shaim.

for anybody watching or listening, cuz we convert this to a podcast too.

you're a pretty big shop.

You do high-end software development.

And, and that was our genesis together and we worked for banks, multinational

organizations, healthcare organizations.

I don't know how I got those projects, by the way.

I have no idea.

Like who in their right mind would trust me with any of that.

So you do know that I'm still working with a lot of your customers, right?

Are you good?

I'm, I'm glad.

Even the ones that you were annoyed with and you were like, I don't wanna work

with these guys, you want them take them.

Yeah, I'm doing very well with them.

I'm glad I, you know, that's probably all that needed to happen is I

just needed to get out of the way.

No, I'm glad to hear that that's thing to our website.

I'm sure you have it, but let's put it in there anyways.

Yeah, so the website is gentech solutions.com.

And aside from the software development, you also do websites user experience,

user design and you provide dedicated teams, which is pretty cool.

Viro, software development for business application, if you want an end-to-end

solution to your business something that you have had in mind for a very long time.

And now if you're looking to automate it, we can sit with you, define the business

rules solution it for you, build it for you, and then also manage it for you.

so we have companies that we've been working in year in, year out, where

they just came to us a decade ago with a problem set over the years, we've worked

with them and built solutions for them.

So that's, the software side.

It can be a web-based solution, it can be a mobile-based solution.

You know, A C R M A customized C R M A, customized e r p or an L M S.

If they're looking for a learning management system, or we can work

with the open sources out there we can integrate, we can also customize

open source solutions like Moodle, Magento you wanna work with Shopify,

WordPress all sorts of software based you know, SaaS applications out there.

We work with those and we can also build the user experience around it.

if you're looking for dedicated teams as well, so if you have, exactly what you

wanna head, add a couple of headcounts in terms of developers or designers to your

team, we can also provide those to you.

And for the dedicated teams, you house them, you I don't wanna say manage them,

but like make sure they're showing up, clock 'em in, clock 'em out that way.

Yeah, we look after administrative and hr jobs around it.

making sure that they work from office, that they come on time,

that they take local leaves that the insurance is covered, everything

else is covered locally, and the customer pays us and we pay them.

That's awesome.

Going to the software, everybody I know in business has an idea for a software

application or has a need for it, but everybody I know who's ever tried it

fails their first time at a minimum, and sometimes it's two or three iterations.

If you were to protect somebody from themselves and say before somebody talks

to you, before they even get to the point of trying to hire a vendor, what are the

things that they should have in place?

What should they have thought through?

What should they bring to the table?

You know, how do they make sure they put their right foot forward?

Remember, you and I, we built a software, it failed miserably.

Remember?

Yeah.

Change Illustrator.

I do remember this I wanna go back to that as an example

because I learned a lot from that.

Yeah.

It was a great idea, wasn't it?

Like it was good idea.

It was a great idea.

But I think later on when we became more mature as a company,

that was like 10 years ago, right?

when we also learned and we became more mature as a company, one of the

things that we learned and that worked out really, really so well for us.

Two things.

One was that if somebody comes to you with an idea and tells you,

this is what I wanna get built.

Let them give you, oh, this is the site I wanna clone.

This is the feature I wanna clone.

Don't ever get into that.

Okay.

What you do is you sit with them and you tell them, okay, even before we give you

an estimate for the project, let's build a business requirement document around it.

Let's see exactly what you want.

Mm-hmm.

It's called a product requirement document or a business requirement document.

So we sit down with them for two weeks.

In the first meeting we talked to them on a high level of what they're looking for.

And then we dig deeper into, and we'd, we'd sort of like Spoke them

to talk about difficult questions In terms of business rules.

Do you want this?

Do you want that?

Do you think this is going to work out?

And then we also sort of like give them our suggestions on what has worked out

for our other customers in this industry.

and then we help them build those business rules actually, then we

help them build the user types.

Because every time somebody comes to and say, this three users, admin,

front end user, and , maybe one more.

That's it.

But when you sit down with them, they will un you will learn and they

will learn that there's actually eight different types of users.

So you define those user roles with them all.

This is on paper, right?

And then you define user stories with them.

So user stories means their journey.

So if, a type of user is going to use an application What all will he see he

or she see when they enter the web, the application, till the time they leave

the application, make the purchase, or if it's an e-commerce website or

at least do what the web, what the application is supposed to do the time

that they enter the website till the time that they end, they leave the website.

What will that user go through?

That's their journey.

So those are called user stories.

So basically build user stories and then we wire frame it still on paper.

We wire framework for them, and then maybe use, balsamic or something.

And then we wire frame it in there for them and show it

to them once they review it.

And during this time we, we do three to four meetings with them.

This is like a two to three weeks exercise and we jot everything down for them.

Once they review it, they're happy with everything.

we basically drying the whole application on paper with them, right?

So they're happy with everything and they say, okay, this is exactly what we want.

We go on and we match it with the technology actually, that should be used

for this application type, for this user base, for the kind of load that they're

going to be having on the server, the kind of traffic that they're having on Server.

So we do the technology stack and then we give them an estimate

for the application phase wise.

So, you know like so this is what now based on this product

requirement document, this is what the application looks like and this

is what we are going to build and it's going to be released phase wise.

the first phase is usually in three months.

Nobody wants to wait more than three months.

So the first phase, with the most important features is in

three months and then the next phase in the next three months.

So that's one thing that worked very well.

The other thing that worked really well for us was Scrum.

So we moved from Waterfall to Scrum.

Which means that the customer is on board throughout the journey.

The customer is the product owner, and we are the development team, and

we have a scrum milestone, the team.

So what happens is once we size the project and the customer

says, okay, this is what I want.

We break the project down to smaller tickets and make a complete

sprint backlog, complete product backlog out of it, and then.

we decide to do sprints every two weeks.

sprint meetings every two weeks.

And then from that product backlog, we say, okay, this is the first few

items for the sprint that we are going to pick up, and we are going

to show the customer in two weeks.

So we build that, we show it to the customer.

The customers, talks about change request.

Every two weeks, the customer is there looking at the product, how it's getting

built, and if there's any red flags you or she's going to raise them right

in the beginning or in some way, not towards the end when everything's done

and like this is not what I wanted.

And I was like this is what I thought you wanted.

So I think that when we started to implement Scrum and when we started to do

product requirement documents, That set the expectations much better on both ends.

Plus it was very time saving plus the team understood the project much better and we,

we made sure that in a each sprint review meeting with the customer, the whole team

was sitting, not just the project manager.

Mm-hmm.

whole team means not just the development team, the designer,

the qa, the front end developer.

Everybody so that they all know what customers talking about.

So they all know they're part of the job and what they need to change.

And they can protect each other too, because what one person hears isn't

always what the other person hears.

And so it's nice to be able to.

Triangulate around a message for internally, what the team does

in a scrum is that they do daily standup meetings, 15 minutes to

ask these questions of each other.

What did you do yesterday?

so what went wrong?

What went right?

And what are you, what are you up to next?

So these are three questions that each of them answers, and then they move on.

So just a three 15 minute standup.

So that way also, they keep a check on each other on who's doing what.

And who's delivering, because after two weeks, everybody

needs to finish that sprint.

I, those sprint items as a team.

So if anybody's lagging behind, you'll probably find out the

next day when they're doing this.

that's a gold nugget right there.

What went wrong?

What went right?

What are you doing next?

I really love that.

I love the idea of the daily sprints too.

So I think, you know, you've, you've offered something of a

mini course here on how to get started with software development.

Build it on paper first, which is huge.

Yeah.

and people I imagine could probably do a napkin plan themselves before

they go to a development house, so they're a little bit more prepared.

Yep.

Scrum, not waterfall, I don't know what waterfall is.

waterfall is when you know a project scope, you build it.

And then you, show it for a layman waterfall is what we

did in change Illustrator.

We understood the scope, we built it, and then we showed it and you

said, Nope, this is not what I want.

that's what happens when the customer's expectations are not met, or we

have not understood the expectations correctly, or they don't align.

and Waterfall does work.

It's not like Waterfall doesn't work.

WhatIf four doesn't work for the kind of applications that we build right now.

Waterfall works for other kinds of applications more towards,

you know other industries, but not for, tech so much anymore.

Agile is something that, Has taken the market with the boom and my bet

was when I actually learned and became a scrum master a few years ago, is

that when I realized that this is like a gold mine and it's so much

easier and it's so much transparent.

It saves me so much on time and on, on embarrassment.

At the end of the day when, you know, I build something and the customer

says, this is not what I want.

Yeah.

You have a very stressful job and you know, the development space,

I was in it long enough to know that my phone rang, I was like, oh,

like I got a knot in my stomach.

Cause it was somebody who had a problem or there was something going wrong.

How do you deal with that?

Like, how do you navigate that?

initially it was tough, but now that I'm much more stress successfully now

over the years when I have a very, very Strong and professional team.

Mm-hmm.

So we've divided, but the stress is always there.

That's part of the play.

it's there, but it's kind of fun.

It's a fun type of stress.

It's kind of fun.

Yeah.

It's stress of a game.

Yeah.

It keeps you on feet.

But when you have a good team and when you have so many years of experience

under your belt, and then you run, learn from, these experiences and

you add that the phone ringing.

Has sort of like died out now.

I don't use Skype anymore.

We don't, because it doesn't ring anymore.

Right.

Been like, you know, 15 years so it doesn't ring anymore.

So that's fine.

Yeah.

You've built, you've built a process around having to deal with those things.

Yeah.

How do you think AI is gonna impact what you do?

Is it gonna make it better, easier, harder?

How much of what are you, are you worried about it?

Is there anything that gets replaced?

Mm.

Right now we're not worried about it, but what we've done is we've

built a research r and d department at Genetic, which is called GitLab.

And what we are researching on is on different AI tools including G P T

worried, maybe because it's, it's a, it's, it's sort of like a hype, like

when blockchain came, that was a hype.

Mm-hmm.

This is a hype.

So people think AI is the solution to everything.

But it's not, because when we started using chat, when when people said,

okay, it, it basically generates code.

We said, okay, let's look at it.

And, you know, if, we generate score, I don't wanna keep a team of hundred

developers, I can bring it down to 50.

Right?

Right.

but the code, when we started using it and we started looking at it at,

GitLab, we realized very quickly in a couple of days that this is not

where we want the code to end up.

However, the newer version of C G P T, what it does is validation is good.

I'll give you an example, a technical example.

When we build a database structure and we have three pairs of

eyes validating that structure.

because database structures are very, very important to product development

because that's the baseline of how the data is going to be placed in your

database and how relationships are built.

it's very technical, it's very important to nail it.

Right the first time.

So when somebody builds it even in our company, we have subject

matter experts that they go to.

We will look at that with a, and, you know, scrutinize that.

So what chat JP Dja does for now that we've seen, or maybe maybe some, a

couple of other AI tools there, is that we can use that to actually

validate those data structures There'd be another set of files.

AI gets mature to that level, I think projects and products will

get com more complex and people's expectations of projects and

products will get more complex.

Right.

And then you'll ha have to have a better team who uses

AI tool in a much better way.

Yeah, it accelerates the process.

It improves the output, but you're still gonna need somebody to do that

because expectations will go higher.

Cuz now that there's ai, you definitely wanna, have a much

more stronger, better product.

Something that was not possible yesterday.

they might want it to be possible tomorrow because they'd said

that let's just use AI for that.

So I'm not scared.

I'm just excited.

it's good, it's excitement, but we, we but me and you, we both need to make sure

that we keep up with it to make sure that we don't get left behind in the race.

But, so I, I'm excited too.

Oh, sorry.

Go ahead.

No, I was just saying that in 2017 when I started doing blockchain, I was really

excited, you know, so I don't know if you remember, I came to San Francisco.

I did a course in blockchain and I went home and I started training my team

on blockchain But it sort of like it.

by the time there was a crash in 2018 or 2017 and or 2018 or

something, and they did not pick up for a couple of years, we lost.

it's sort of like fizzled out for us.

Mm.

And then, , it came back maybe last year and then fizzled out.

So NFTs are, are a huge thing.

NFTs is like crazy right now, but not right now.

Like a couple of months ago, till like a couple of months ago.

But then we had actually passed on from that excitement edit was allowed for us.

And we were like, what we do, so we are good at it.

Let's, let's focus on what we are doing and let's not detract.

So ai we've already been doing it, but the new tools out

there, they're very exciting.

So we wanna look at them, we wanna incorporate them, but

we're not scared, just excited.

that's great.

I'm excited about AI too.

I've never been more optimistic about humanity.

I believe very strongly AI is gonna replace me.

what I do as a media buyer is so much more myopic and scope

than software development.

You know, you have to do custom, like literally create something from nothing.

I live inside of somebody else's engine with very defined rules, very defined

boundaries, and so it's pretty easy to see how on a long enough timeline,

AI is definitely gonna take my job.

So I've gotta start.

I might come apply at Genetech.

You've got a or I don't know if you still have it.

I'm sure you do, but you have a, I dunno if it's a nonprofit, but

I know it's a altruistic endeavor.

It's code Girls, right?

Is that what we're calling it?

Yeah, code Girls.

So Code Girls is a passion project.

I call it a passion project where we started off in 2018 and we

are primarily focusing on girls training, girls in technology.

So basically training them and then trying to place them

in software houses throughout Pakistan, but also internationally.

So we've been able to do a couple of international, more than couple.

I think around 10 or 12 international placements as well.

And within Pakistan, around 300 placements of these girls.

So these are girls from low middle backgrounds who Premier

did maybe nothing before this.

or had just finished the high school and either got married or just, maybe

teaching in a school and getting so in Pakistan teaching in a school

or being a nurse or, an accountant or a beautician doesn't pay a lot.

it's just pennies.

and tech for me was the highest paying industry.

Has been so far that I have seen and then women in Pakistan are conservatives,

so sometimes it's difficult for them to also travel long distance to go to jobs.

So I thought that, tech might be an answer to all of this where they can be

trained and everybody can be trained.

You don't have to have computer science background to learn technology.

So we decided that we train these worlds in technology so that, They can start

to earn better, whether they wanna go on a job or they wanna work from home.

If they have kids, and even if they just want, wanna learn because they

wanna teach their children, that's fine.

But what happened is, and that's, that's how we started in 2019 with

the intention to train 100 girls.

Technology and so far I think we have taught 1000 girls.

and we have 60% conversion ratio where these girls are

getting jobs in the industry.

And code Girls is now become a top the town, very happy.

And because of Coldwells, I had the opportunity to work on

the national level with the.

Finish with a couple of you know, software with the, one of the biggest associa

software associations of Pakistan to build Tracks around technology to teach

the youth o on the same you know, similar to what we had done at Code Girls.

the idea of Code Girls was for the industry, by the industry.

So, you know, we wanted to make sure that the industry comes and

teaches them so that they teach them what the industry wants.

So with that James slogan, we brought, I worked within with, with the ministry

of it as well to basically bring a similar program in Pakistan, which

is, which, which is going well now.

And people are, we have around 4,000 people training

under that program right now.

There's an MVP going on, that's really so good for you.

Something that, really changed me as a person as well.

it actually is my stress release release when I'm like, very stressed and I

look at that and I'm like, wow, I, you know, this is something that happened

because I have a very, very good team.

But I think we've done something, something really good.

Yeah.

Sounds like you've made a really significant impact.

How could somebody support code Girls if they wanted to?

so each girl's training is like three to four months of training each phase.

And it's a very minimal amount of $150 that these girls can't pay.

So we have you know, funders who, who pay for this training.

So we are looking for people who want to donate to the cause.

And the website is Four girls.pro, I'm gonna put it here in the.

this is it.

And then you can go in there and you can donate $150 for one girl's training.

If you wanna do a whole batch of 10 girls, that's $1,500.

You can also sponsor for their laptops because we also give out

laptops at the end of the program to successful participants so that

they have infrastructure at home so that they can work and earn.

So you can also do that.

and then we also have partners globally.

So we have partners, so we don't call them partners, we call

them friends of code girls.

Mm-hmm.

And what they do is either they fund the project or they give

these girls jobs or they help with the training either one of them.

We've been lucky to have international partners as well as local partners.

that's the number is over a hundred right now.

Of partners.

That's so cool.

So if you want to support a Code girl, go to Code girls.pro.

Yeah.

And for 150 bucks, you can basically hand somebody a career, right?

I mean, am I overstating that?

Absolutely not because we have the first phase is for somebody who

has never quoted, and in that first phase of four months, we teach them

html, css, JavaScript, and J Query.

Mm-hmm.

And then they're really good at the end of it, they can actually start a job.

And a lot of the girls have, some of them I have hired as well for Genetech.

And you may have worked with them, you wouldn't even know that they've not

went from a, tech background initially.

and then They can also choose to do, once they've done phase one, they can also

choose to do a more specific phase, say like WordPress, php, content writing,

software, quality assurance, flutter.

And then definitely once they do that, they're very, very good for.

So after six to eight months of doing two phases, absolutely ready for the market.

But a lot of those girls can also get into the market after the first

phase, which is a very basic phase.

But if they're good and if they've done it right, They're able to get jobs.

That's really cool.

Shame, if somebody wants to work with you where they, where, what's

the easiest way to reach out?

You can reach out to me on my LinkedIn, which is , I can the whole LinkedIn,

I'm gonna have to post it, but on the website there is a contact us form.

You can, reach out to me through the contact us form.

You can also On LinkedIn.

I'm very, very active on LinkedIn, I'm not so good on Twitter or

other social media platforms.

I don't know why.

I'm just very good at LinkedIn.

So , you can ping me on LinkedIn.

You can get in touch.

You can set up a time with me.

I also have a calendar calendar link where you can set up a time

with me if you have something that.

you want to talk to me about and discuss something, but the best way is,

drop me an email would also be nice.

So this is Michael Langley and my email address, I'm

sure you can put it out there.

So either one.

This is all good.

Awesome.

I'm gonna include your LinkedIn in the description of the video.

I don't know that I wanna post her email cuz I wanna make sure people

are being respectful of your time.

But if you're interested in software development websites, ui, ux.

Dedicated teams or helping code girls, reach out to Shaim.

You can go to gentech solutions.com.

All the information is gonna be in the description of this video

or the show notes and Shaim.

Last words to you, any parting wisdom for our listeners.

I think parting wisdom would be generally that if you, really wanna

get something built, a website or an app, just don't go you have to do some

homework before you wanna do that.

One of the things that we've done on our blog is we we have been able

to do some really good writing for our customers when doing our blogs,

not based on Technical blocks, but for our customers to understand, for

example, the whole scrum lifecycle.

Mm-hmm.

For them to understand why should you build a product requirement

document in the first place?

Why would you wanna do WordPress versus WIC versus something else?

Why Shopify versus, Magento versus OS Commerce.

So these are things that we put out there we would really, Parting

words would be for them to understand what it's about themselves.

They can come to me.

If they come to somebody like me, I'd probably, tell them.

Because that's how, that's my marketing strategy to build that trust.

That's what I do.

But people have different marketing strategies.

People might not tell them because they'd be like, because I'm

looking for a long-term customer.

My customer retention is an average of five years.

Even if they leave, they come back after a year and say, you know, we never leave

because we're not happy with each other.

We leave because, okay.

Right now it didn't work out.

Maybe it'll work out after a year or, three months, or six months or two years.

like I said, you know a lot of the customers that you send my

way, I still work with them.

You won't even know about it.

That's so funny.

Good for you.

Well, this has been awesome, Shamima, really appreciate you.

If you're watching I've known Shaim for longer than She'll let me say.

We talked about it at the beginning of the video.

Can't recommend you more highly.

And yeah, I appreciate you being such a longtime friend

and strong referral partner.

I'm grateful for you.

Oh, thank you so much for having me.

I was really excited when you, you know, asked me to do this.

It's been a while.

I've never been on your podcast.

I mean, we've known each other for two decades, let me say it.

Yeah, the truth is out there.

Awesome.

I shoot a video every day.

Let comment, subscribe, and I'll see you all tomorrow.