On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan Moseley (Managing Director, North America). They share their findings on how marketers plan their end-of-year campaigns, what are the most common mistakes that could affect your budget, and how you can turn this around with actionable tips.

Amy and Dan's white paper will be presented during the upcoming webinar on 28th September, "Compounding Creative: An Urgent Q4 Wake-up Call for Marketers." Find out more and sign up here: https://live.remo.co/e/compounding-creative-effectivene/register

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net