🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
If you've ever felt like you're doing everything right on social media but it's still not turning into real conversations or clients, this episode is going to hit.
Because the problem might not be your consistency, your content strategy, or the algorithm. It might be that people still don't know who you actually are.
That’s why I invited Chelsea Peitz, a social media educator, best-selling author, and keynote speaker to break down the psychology behind trust online, why posting more isn't always the answer, and the biggest mistake real estate agents make when they're trying to build a brand that stands out. We get into why people follow your content without ever reaching out and what to do differently if you want to change that.
By the end of this episode, you'll have a completely different perspective on what makes people trust you online and how to create content that actually builds connection, not just visibility. So if you're ready to stop wondering why your content isn't converting and start building a brand people remember, hit play and let's get into it.
00:47 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community
02:04 – The real estate trust factor hasn’t changed but the way we build relationships has
06:43 – The disconnect between online and offline behavior when it comes to building trust
10:38 – How our brains decide to trust someone we've only seen on a screen
15:01 – Why most agents don’t actually have a content problem but a content balance problem
19:24 – The three Ps that form an uncopy-pasteable personal brand: person, personality, perspective
EPISODE LINKS:
Connect with Chelsea: Website | Instagram
🎥 Watch the podcast on YouTube: [insert YouTube link]
💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet
COME HANG OUT WITH ME:
❤️ Follow Above Asking: @aboveaskingpodcast
❤️ Let's be Instagram friends: @thealyssastalker
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
New episodes drop every Thursday!
