Shownotes
S1 E8 Going Live: How to Leverage Video Streaming for Real Business Impact
In this episode of Change the Reel, Monique and Piper dive into the world of live video streaming – sharing compelling statistics, practical strategies, and overcoming the common objections that keep many business owners from embracing this powerful tool. Whether you're a nonprofit, small business, or service provider, this conversation offers valuable insights on connecting authentically with your audience through live content. #LiveStreaming #ContentStrategy #VideoMarketing
Why This Matters Now
The statistics don't lie – video continues to dominate digital engagement. With 99% of marketers saying videos help increase customer understanding of their products and services, and live content creating deeper audience connections, now is the time to incorporate live streaming into your business strategy. As Monique shares, "Brands get the most video views in quarter one and quarter four," making this the perfect moment to plan your live content approach. #BusinessStrategy #DigitalEngagement #VideoStats
Understanding Live Streaming Opportunities
What Is Live Streaming?
Live streaming is video or audio broadcast in real-time (or near real-time), differentiating it from on-demand content. This immediacy creates authentic connections with audiences who increasingly prefer the spontaneity and transparency of live interactions. Whether you're hosting a Q&A, sharing behind-the-scenes glimpses, or providing expert commentary, live content offers versatility traditional media can't match. #RealTimeContent #DigitalCommunication #AuthenticVideo
Types of Live Content That Connect
Live streaming isn't limited to one format. From interviews and talk show-style presentations to behind-the-scenes glimpses and live field reports, the possibilities are endless. Piper explains that behind-the-scenes content "gets your audience excited and they can see what it is you're doing...it has a different feel to it." These real-time peeks into your process build both interest and trust with your community. #ContentIdeas #BehindTheScenes #LiveEvents
Going Beyond One-Way Communication
The most powerful aspect of live streaming is its ability to facilitate real-time, two-way communication. Unlike traditional content, live video allows for immediate audience engagement through comments, questions, and reactions. This interaction builds community and provides valuable insights – including unexpected ways customers might be using your products or services that you hadn't considered. #AudienceEngagement #CommunityBuilding #InteractiveContent
Overcoming Live Video Objections
Addressing Common Fears
"I can hear some of you thinking, I don't have time for this. I can't do this. Ain't nobody got time for this." Monique addresses the fears and objections that typically prevent business owners from embracing live video – from concerns about being camera-shy to worries about technical difficulties. By acknowledging these valid concerns and offering practical solutions, she demonstrates that these barriers are often more psychological than practical. #OvercomingFear #BusinessGrowth #ComfortZone
It's Not About You, It's About Your Mission
Many professionals worry that going live makes the content "about me, me, me." However, as Monique explains, "Your voice is important to push that message out." When you focus on your mission and how you serve others, live video becomes about your audience, not you. This mindset shift can transform how you approach content creation and help overcome self-consciousness. #MissionDriven #PurposefulContent #BusinessMessaging
The Courage to Begin
Taking that first step requires courage, but the potential impact is worth it. By focusing on your mission, who you serve, and the problems you solve, you can move past hesitation and embrace live streaming. Remember that even the most confident-appearing content creators typically have support teams – you don't need to do everything alone. #CourageInBusiness #EntrepreneurMindset #GrowthSteps
Practical Tips for Live Streaming Success
Planning Your Approach
Success with live content requires planning. Understanding your audience, defining your message, and determining what success looks like are essential first steps. This preparation helps ensure your content aligns with your broader business goals and gives you confidence when going live. #ContentPlanning #BusinessStrategy #AudienceResearch
Technical Considerations
You don't need expensive equipment to get started, but some technical preparation will help your live streams run smoothly. As Piper notes, "Nobody who looks good on YouTube or anywhere else on the internet does it by themselves." Enlist technical assistance when possible, even if it's just someone monitoring the chat while you present. #TechTips #VideoProduction #StreamingEquipment
Maximizing Your Live Content
Some key strategies for success include:
- Ask viewers to share your live video
- Promote your upcoming live streams
- Include clear calls to action
- Record your live content for repurposing later
- Measure metrics after being consistent for several weeks
- Encourage audience interaction through questions and comments
By implementing these practices, you can expand your reach and deepen engagement with your audience. #ContentStrategy #EngagementTips #VideoSuccess
Bottom Line
Live video streaming offers businesses and nonprofits a powerful way to connect authentically with their audiences, demonstrate their expertise, and build community. By overcoming common objections and implementing strategic approaches, you can leverage this medium to expand your reach and deepen relationships with your audience, ultimately driving business growth.
If you're ready to explore how live video can transform your business communication, book a call with us at velasquezmedia.com.
CHANGE THE REEL with Piper and Monique
Executive Producers: Monique Velasquez and Piper Kessler
Producer: Arielle Morten
Director/Editor: Simon Beery
Copyright 2025 Monique & Piper
Transcripts
I can hear some of you thinking,
Monique:I
Monique:don't have time for this.
Monique:I can't do this.
Monique:Ain't nobody got time for this.
Monique:This live stuff is for other people, not me.
Monique:I hear the fear.
Monique:I hear that you're not sure about doing this because it's not you.
Monique:It's not your personality.
Monique:Some of the objections also that I hear is we don't want the organization's story to be about me.
Monique:Me, me.
Monique:And I love live behind the scenes.
Monique:That is something that I like.
Monique:It shows how people set up their events or start organizing their people, their volunteers, how they plan.
Monique:They might even give you some behind the scenes tips on how they're planning to get the planes to fly by just as the parade is stepping off.
Monique:So they might do behind the scenes and tell you about how they're planning things out.
Monique:I think that's the most exciting, the kind of stuff I like.
Monique:And
:it gets your audience excited and they can see what it is you're doing.
:Because even just saying that you're doing something, it's seeing it and seeing behind the scenes of how it's getting done.
:It's a different, it has a different feel to it.
Monique:Change the Real, a podcast with Monique Velasquez and Piper Kessler.
Monique:For over 20 years, we've run a video production business that has achieved what only 3% of women
Monique:entrepreneurs have done, exceed $250,000 in revenue.
Monique:We want to see business owners that look like us succeed.
Monique:That's why we've started this podcast.
Monique:Change the Real will drop twice a month.
Monique:We'll release two types of episodes.
Monique:One is with Piper and I kicking it and talking about using video in business.
:And the second features conversations with business owners using media to drive diverse perspectives.
:This has changed the real.
:Representation
Monique:starts here.
Monique:Hi, y'all.
Monique:I'm Monique.
Monique:And I'm Piper.
Monique:I love giving folks a way to learn a few new things about recording or going live.
Monique:So we're going to share tips and tricks today that we have discovered and used since starting our business in 2003.
Monique:We are in episode eight right now, which is solo.
Monique:I've been calling it a solo.
Monique:A solo.
:I like that.
Monique:Solo
Monique:episode.
Monique:Just me and Piper
Monique:kicking
Monique:it and talking about using
Monique:production
Monique:equipment to go live or live to recording.
Monique:So what are we going to talk about today?
:Today, we're going to not just be silly.
:We have some numbers for you.
:So let's start with some compelling stats about using live streaming video for businesses.
Monique:In 2024, Wistia was telling us this particular stat, and I find it most engaging stat yet.
Monique:Brands get the most video views in quarter one and quarter four.
Monique:If
Monique:you think about it, brands have videos that
Monique:engage
Monique:their folks
Monique:only
Monique:in that part of the year.
Monique:And it's probably when people are most likely to buy products or services.
Monique:So New Year's sales, Valentine's happen in quarter one.
Monique:That's a lot that folks are looking at, videos and trying to find things to buy or places to go vacation, that sort of thing.
Monique:And then Black Friday and Christmas is another time that holiday
Monique:stretch
Monique:in quarter four, right?
Monique:There's a lot of video viewing that happens in Q1 and Q4.
Monique:I find this most interesting because I did not know that stat until I started looking this up.
Monique:So what are you doing in Q4 and Q1?
Monique:You're letting your video bring business to you.
Monique:And in
Monique:Q2
Monique:and Q3, you should be creating, planning, and putting together those videos
Monique:to get the views in Q4, Q1, right?
Monique:And Wise
:Owl, 2024, 99% of marketers say videos have helped increase their customers'
:understanding of their product. And this shouldn't be a surprise. Your product, service, videos will
:help your audience understand what your product or your service does and how to use it or how it
:solves a problem for them. Whether you sell skincare products, electronics, or how to get more free time
:or financial freedom, this type of video helps your customers see themselves using your product
:or service. Now, these stats come from Wistia 2024 and Analyze-ify? Analyze-ify. Why do they have
:these staff companies being some
Monique:weird,
:you know, configuration? It's all branding. Live video or
:live streaming has grown in popularity over the past few years. We're talking about live streams,
:live webinars, event streaming. So here's some more insights on using live video. The majority
:of marketers who run live events do so monthly, being consistent. 38% of people say they do live
:events to engage prospects and customers.
Monique:So webinars are the most common type of live event
Monique:that brands put on and think of. Okay. 38% of brands use live events to engage with prospects
Monique:and customers. And I don't do TikTok, but they say 64% of TikTok users love live content. Seeing
Monique:people get out there and be in front of the camera, doing their live engagement is something
Monique:that we are seeing those stats support. So how are you
Monique:using
Monique:your live content? Are you
Monique:trying to engage with your clients? Are you showing demos? What is it you're doing? So think about how
Monique:you... Or what is it you're not doing? What is it you're not doing, right? Let's talk a little bit
Monique:about what
Monique:live
Monique:streaming is. Live streaming is the streaming of video or audio in real time or
Monique:near real time. It's often referred to simply as streaming. The real-time live nature of live
Monique:streaming differentiates it from other non-live broadcast forms of stream media, such as video on
Monique:Demand. And what does that mean? Think Netflix, Hulu, and all the other streaming platforms.
Monique:That's video on demand. Vlogs and video sharing platforms such as YouTube, Twitch, Vimeo,
Monique:and those things where you actually have a channel and you post for your own content.
Monique:And
:what do you watch live?
Monique:I watch sports live. That's something that's probably not going to change. I like watching
Monique:concerts live, events that are happening either local or
Monique:in
Monique:national, international stages.
Monique:Award shows, that is something that I like to watch live. I'm not a gamer. It's not something
Monique:I like to watch, but I get it. But when I do watch live, I watch personalities and brands,
Monique:behind-the-scenes content, how they did things, recapping, that sort of thing. And I also watch
Monique:live inspirational talks and presentations about how to manage my business or mindset.
Monique:You
:watch that live? I'll watch it a lot recorded.
:Yeah, well,
Monique:that's... Yeah, I mean, it
:was live.
:Oh, it was recorded live.
:It was
Monique:recorded live, but I enjoy watching those. So that's something that I watch. That's what I
Monique:engage with. This idea of what you watch live, this is where you and your company, your brand
Monique:can use live streaming.
:And why live recording, streaming content versatility?
:So
Monique:the reason you want to live stream is because you have versatility in your content, right? It's
Monique:not just a talking head review or something like that.
:Right. What do you like watching live? You
:you enjoy watching live might also mimic what your ideal customer or client watches live.
:So if you think about it, we are all looking for different kinds of content. Like you said,
:you'll watch some stuff live, you'll watch some stuff recorded. I will too. And it's not just a
:usual business card or testimonial that we're talking about. It looks
Monique:different. It looks
Monique:different. And has a different presentation. It's a different feeling to it. It can be used
:ways from product launches and tutorials to Q&A sessions.
Monique:Or demos on how to use something.
:This versatility allows businesses to keep their content fresh and engaging. It can also save time
:if planned out correctly. I will say sometimes the live events, it's interesting because it even for a
:product, because the people who are there who are engaged will also let you know how they're using
:the product. And as a person who uses the product, it may not necessarily be how you're using it and
:gives you a new idea. Right. Or
Monique:they're using it in a way that was not intended, but is a very
Monique:valid way to use your service or product. Right.
:Livestreaming is important because it facilitates
:real-time communication. It allows for immediate audience engagement, enables businesses to connect
:with a wider and maybe even a global audience.
Monique:That's exciting.
Monique:Let's
Monique:start with a list of live
Monique:recordings or streaming ideas that you might be considering.
Monique:Live
Monique:interviews, a talk show,
Monique:a podcast, panel discussion with a virtual audience that can interact and ask questions
Monique:of your panelists or maybe from us. And that interaction would create engagement. Another way
Monique:to do this too is a live interview might be specifically for a testimonial from your business
Monique:or your product
Monique:or
Monique:a review of your business or product, not just a testimony, but a review.
:Live from the field, you can show live action or doing your special sauce, a factory install,
:school kids visiting the office, introducing volunteers, activity that has a low-key impact.
:So
Monique:live from the field, a lot of people think of, oh, let's just, you know, go live right now.
Monique:And so sometimes you need to have this be a little bit better planned out or thought out because it can be, hey, we just got this great x-ray machine and we're about to be able to do some better high-tech diagnostics for either a dentist or some sort of medical facility.
Monique:And so something like that where you're from the factory floor or from the field might be something like that.
Monique:Another thought is literally in the field.
Monique:So I deal with a lot of nonprofits.
Monique:And so if you have a constituents like Student Actions for Farm Workers where you're literally in the fields with folks that are picking crops or harvesting crops,
Monique:then you might literally go to the field.
Monique:And instead of having an interview, it's actually from the field and talking about how
Monique:this
Monique:or that is happening or engaging with your constituents about what your specialty is, what you want folks to look to.
Monique:So live from the field can literally be from the factory floor, from the office, from the field, from the parking lot.
Monique:And if you actually engage with your clientele on their sites, potentially it's in somebody
Monique:else's business or home.
Monique:So that is live from the field.
Monique:And I love live behind the scenes.
Monique:Like that is something that I like.
Monique:It shows how people set up their events
Monique:or
Monique:start organizing their people, their volunteers,
Monique:how they plan.
Monique:They might even give you some behind-the-scenes tips on how they're planning to get the planes to fly by just as the parade is stepping off.
Monique:So they might do behind-the-scenes and tell you about how they're planning things out.
Monique:I think that's the most exciting, the kind of stuff I like.
:It gets your audience excited, and they can see what it is you're doing.
:Because even just saying that you're doing something, it's seeing it and seeing behind the scenes of how it's getting done.
:It's a different, it has a different
:feel
:to it.
Monique:This is one of the ones that I really like watching.
Monique:So this is one that I think is the most interesting.
Monique:And it's one of those things, too.
Monique:It's like, hey, we just got a delivery.
Monique:It's sort of like, what do they call it, the unpacking, the unboxing?
Monique:So it can also sort of be an unboxing.
Monique:So that is kind of a behind the
:scenes.
:The reason that that works sometimes is like people want to know.
:So if they can see you doing it, it's like, well, what does it look like?
:How is it?
:And the same for behind the scenes.
:It's like it gives your client comfort.
Monique:You're pulling back this curtain and showing and being transparent for what it is that you do,
Monique:how you interact, and how you get things planned or done, and expectations.
Monique:Expectations.
Monique:Another thing that you might be considering is a live event, recording an in-person event and posting it, such as you have brought in a auctioneer and you might have an auction happening.
Monique:So you might have that event happening and you want to have a little live happening of the exciting, you know, bid here, bid there sort of activity.
Monique:So that is one thing you could do, a live event like that.
Monique:What other kind of live events come to your mind?
Monique:Hit them in the chat.
Monique:But Piper, what do you think about a live event?
Monique:Oh, Lord, put
:me on the spot.
:Live events.
Monique:Gala, award shows.
Monique:Gala award shows.
Monique:We've done a lot of those.
Monique:Right.
Monique:Or ticketed events.
Monique:So let's say that you have a
Monique:workshop
Monique:or a...
Monique:A book launch.
Monique:A book launch.
Monique:And you are doing this event and you have a room full of people and you want to videotape that.
Monique:not just videotape it, but you could actually send it live or record it and present it as if it were
Monique:live. Live Q&A or ask me anything
Monique:or
Monique:the AMA. I've seen this happen. This is great for engagement
Monique:for businesses that have services. So I like the Q&A idea. So let's say that you're a financial
Monique:advisor and or an attorney with specialty like family law, divorce, or estate planning. And you
Monique:want to do a live Q&A so that you can plan. It's like an event, but it's virtual. And so you have
Monique:this interaction with people. So that is something that you can do as a live Q&A. Piper, can you think
Monique:of any other live Q
:&As that might be something that you engaged with? Well, we did the non-profit
:and we
:offered
:up that people could ask questions, governmental things. Right,
Monique:live meetings. So you
Monique:have a board meeting of some sort that you want to have live and it is a chance for your constituents
Monique:to give feedback or ask questions. So that is something else that can be done live in a virtual
Monique:setting. It doesn't have to be recorded. It could actually be live, which I think in the era of Zoom,
Monique:that is something that people don't consider as part of what they do. They just consider a meeting
Monique:these days. It is and can be a more formal video presentation and a more formal Q&A back and forth
Monique:if
Monique:designed properly.
Monique:You
:could be doing a live video series.
:We
:did the non-profit conversation
:on LinkedIn.
Monique:You know, the video series could be that, or let's say that you have a three-part
Monique:series on how to do estate planning, or maybe you are doing a series about
Monique:wellness
Monique:for employees
Monique:by having presentations at the desk.
Monique:So we did a live event that had a,
Monique:it was an amazing event that had sound bath.
Monique:Oh, right.
Monique:For folks at their desk,
Monique:which I thought was really interesting to do.
Monique:They had the experience in one place
Monique:and they streamed it live to folks at their desk as employees.
Monique:And it was a series, right?
Monique:It was several sessions of the sound bath during the day.
Monique:And so you could sign up to be part of that experience at different sessions.
Monique:So that was what I considered a video series.
:Something that's been happening a lot because of folks wanting to make comments on things that are happening in the world is a thing called live news jacking and commentary.
:And this is commenting on current events that you're passionate about.
:commenting on news, trends, different topics
Monique:in the moment that people are talking about right then.
Monique:Right. So, you know, think about this. This can be, you know, a comment on something silly,
Monique:something cultural, some pop culture, or it can be, you know, just commentary on how it impacts
Monique:you and your business that this news event occurred. Or
:an awareness. I mean, like sometimes
:being an entrepreneur in business, we find out about something and it's news to us. We didn't
:realize, so we assume that other entrepreneurs don't know about it either. Right. So one of the
:things that we were,
Monique:you know, wanting to do was the BOI, which I thought was something we should
Monique:have done on a live situation and let our colleagues know that this was a, you know,
Monique:a mandate by the government to do. And it
:kept getting moved. Like every day there was new
:information. It's not our industry, so it wasn't urgent to us. But I really felt like
Monique:the finance
Monique:folks, bookkeepers, CPAs, I thought this was a great opportunity for them to do a live event
Monique:that is about news or newsworthy topic that they could have leaped into and got engagement with
Monique:their clients. So next we're moving on to live crowdsourcing. Crowdsourcing. When we think
Monique:crowdsourcing, we think, oh, funding, you know, somebody has a medical need and you're crowdfunding
Monique:or crowdsourcing the funds to do that. Think about it this way. This is a more private conversation
Monique:with
Monique:a
Monique:special invite of folks and only they can participate. And you want to get live feedback
Monique:either on a question or how to solve a problem that you are having. So let's say that I, you know,
Monique:we see these posts all the time. Hey, I need, you know, babysitter or dog sitter because I'm going
Monique:away for three months or a house sitter. I'm going away three months. That is a crowdsourcing.
Monique:Now to do this with a video, think about it this way. So let's say that you are a business and you
Monique:have maybe the roof has got sprung a leak, you are now displaced out of your office and you need a
Monique:space quickly, you can email your contacts or you could go live and say, hey, I'm looking to solve
Monique:this problem. Do you know anybody that can help find us an appropriate space to lease? So that is
Monique:one thing to think of when you think of live crowdsourcing. Another example would be I provide
Monique:financial advice on this brand new legislation. And what does it mean to you? Now, we see newsletters
Monique:go out. We see lots of posts on LinkedIn and that sort of thing. But let's go to live because people
Monique:are really engaged with live. What did we find out about live? We found out that 99% of folks watch a
Monique:video to figure out if they're going to use a product or service and it helps them decide. So
Monique:let's say you're a financial advisor and let's say you're going to put out that newsletter.
Monique:Too long, didn't read. A lot of times, too long, didn't read. But the video,
Monique:video hooks eyeballs and gets people engaged. So moving on, we also have recorded content. Some of
Monique:this stuff is actually live, literally live. They whip out their phone, they hit record and they are
Monique:connected to whatever platform you're going to. But if you're smart, you will record that,
Monique:save it somewhere, and use bits of it or the whole thing on your website. Not only that,
Monique:you might record a how-to, a demonstration, a course on how to
Monique:do
Monique:some special new skill,
Monique:right? Maybe you're going through a certification or you teach a certification. That is an education
Monique:video in a video series that can be recorded live just like you were standing in front of the room
Monique:or maybe you are standing in front of the room and you're going to enlist your next 30 students
Monique:with that video. This is also a way to get that content out to your
Monique:audience,
Monique:to your clients,
Monique:to
Monique:potential users of your service or video.
Monique:I
Monique:can hear some of you thinking,
Monique:I don't have time for this. I can't do this. Ain't nobody got time for this. This live stuff is for
Monique:other people, not me. I hear the fear. I hear that you're not sure about doing this because it's not
Monique:you. It's not your personality. Some of the objections also that I hear is we don't want the
Monique:organization story to be about
Monique:me,
Monique:me, me. What you don't understand is that you have a voice
Monique:and that you are part of the organization and that your voice is important to push that message out.
Monique:So get over yourself there. Fear that the audience doesn't care about your message.
Monique:Now, if they're engaged, they see you, they're going to be engaged with your message. So it's a
Monique:made-up story in your head about whether they're going to be engaged. Another objection.
Monique:We
Monique:don't
Monique:have anything to say
Monique:or
Monique:we're not ready to say it yet.
Monique:If
Monique:you're in business, you have something to
Monique:say. If you're in business, you are ready to say it. You have an offer. You have a service. You solve
Monique:a problem. You engage your community. That is just fear talking. I'm not good at lives. You're
Monique:camera and that you have a look for radio. Okay, you need to have some courage about what's going
Monique:on there because ultimately if you're in business and you do business face-to-face with people or on
Monique:the phone, you are out there
Monique:the
Monique:same way you would be in front of the camera. So having that fear and
Monique:having that objection out loud
Monique:isn't
Monique:going to serve you in your business or your service. Another
Monique:maybe sometime soon,
Monique:one
Monique:day we'll do it, maybe next time we have an event.
Monique:So you're procrastinating. You have a strategic plan for your messaging,
Monique:and I'm thinking that you're not procrastinating about other things in your business, your business
Monique:plans, how you put together an event. Those are the things that you are not procrastinating about,
Monique:and so by saying we're not going to incorporate this part of the messaging in live,
Monique:doesn't serve you
Monique:in
Monique:your business. You don't have a good grasp on technology. You're not very skilled
Monique:with going live. And this is where, you know, having that plan in place and having somebody on
Monique:staff to be able to do that is important because you're missing out on this opportunity to use
Monique:that story, that voice, that
Monique:passion
Monique:about the mission, about your nonprofit or your business,
Monique:leaving out those EDs and those CEOs, that is a big mistake in my estimation for leaving them
Monique:out of your messaging and your plans for your messaging for your company. So you're having a
Monique:lot of this dialogue in your head about, I can't, I don't have time, maybe next time it's not in the
Monique:plan, it's not going to serve us. And so
Monique:take
Monique:a moment, honor that feeling of trepidation and
Monique:intimidation of the new
Monique:activity,
Monique:going live, using that live, using the video, having a course,
Monique:selling the course. This is something that is part of the plan.
Monique:It
Monique:is true that you will feel that.
Monique:You need to sit with that for a moment and then decide how is that serving you.
Monique:Are you able to fulfill your mission if you don't put out your product or service? If you
Monique:leave people out of the conversation by not using video. You are reaching a bigger audience
Monique:24-7
Monique:with
Monique:a video.
Monique:It
Monique:lives on the internet.
Monique:It
Monique:will play in front of people. People's eyeballs
Monique:will be hooked in and you're not there in front of them. This medium is something that
Monique:is
Monique:a
Monique:fantastic tool for your business. And to leave it out
Monique:for
Monique:someday or next time
Monique:doesn't
Monique:serve you
Monique:today. What you have to do is practice courage of your confidence, right? So your confidence is low
Monique:in thinking you can do this new thing and thinking you can have this technology.
Monique:You have to take the courage to do the steps that you know you can do. And one is, I know my
Monique:mission.
Monique:I
Monique:know who I serve. I know what problems I solve. And by putting that out there
Monique:and
Monique:focusing
Monique:on how you can serve and what you do for others is what's important.
Monique:So
:Monique and I have been
:doing this for a long time, decades, and have the process down. That is until a place like Facebook
:changes the technology, but we understand it. We've been doing this a long time. It's our business.
:And as a matter of fact, we provide nearly 80 hours a month of live content for our clients.
Monique:So we know what happens with live streaming.
Monique:We
Monique:understand that platforms change. We know that
Monique:there are things that you may not feel confident about. So here's a couple of tips beyond knowing
Monique:your audience, planning your message, and defining what success looks like. Behind all of that,
Monique:besides all that, our tips. One, ask audiences to share your live video. Ask them to share.
Monique:Please share this video. Please share this podcast. Promote your live videos when possible.
Monique:Hey, we're going to go live. There's a post. We're going to do this live thing. Hey,
Monique:we're going to have a podcast. Here, share this. We're going to be live. So promote it.
Monique:Have a clear call to action always beyond sharing and liking the post
Monique:or
Monique:the live.
Monique:Have
:a clear call to action.
:Record and save the live video for repurposing later.
:You will regret it if you don't.
:You'll do it once and you'll never not hit the record button
Monique:ever again.
Monique:That's right.
Monique:That is a mistake that everybody does.
Monique:You're going to measure metrics after being consistent for a few weeks, say, or 10 days.
Monique:So you've done live.
Monique:You've done a lot of different videos.
Monique:Figure out what your metrics are.
:Interactive live stream is best for engagement.
:Two-way communication is what we're talking about.
:So
Monique:ask questions.
Monique:Make your audience respond to
Monique:your
Monique:questions in the chat, such as, hey, put a thumbs up if
Monique:you like this.
Monique:Or if you agree with something I've said, put a fire emoji in the chat.
Monique:The other thing is get people to remember your live content
Monique:by
Monique:asking them to do things in the comments, right?
Monique:So right now, the big one is who remembers what quarter
Monique:in
Monique:business gets the most video views?
Monique:Put it in the chat.
:Planning your content is knowing and being comfortable.
:Stating your mission and the evergreen message for your audience.
Monique:Enlist tech assistance. Now, you're not seeing this, but there are people in this room that are
Monique:helping us do this tech. Nobody who looks good on the YouTube or anywhere else on the internet
Monique:does it by themselves. They usually have a team and they don't talk about their team. Enlist your
Monique:tech help. This, this, this all day long. You need help, even if it's just to monitor the chat.
Monique:Get another pair of hands to help.
:So we probably need to wrap this up. I know we've given you a lot
:of information today and I hope it's not too overwhelming for you. You're right, but
Monique:I just
Monique:want you to know I'm a little bit sad because I could talk about this all day. Yes, you could.
Monique:I'm betting if you stayed this long in this podcast that you're looking to represent your
Monique:community using video in some way. Piper and I are here to encourage you to step up in front of the
Monique:camera and be seen as an expert in your field. Representation starts with you. You got this.
Monique:You can do this. But if you're feeling some doubt because you're not sure you're ready,
Monique:you're not sure your plan or idea works, not sure you know what comes next, or you're not sure you
Monique:can afford an external team, let's talk. Book a call with us to review your content plan. I want
Monique:you to be successful,
Monique:I
Monique:want you to know that this is just one tool
Monique:to
Monique:get to the next level.
Monique:Vlaska's Media is here to help you
Monique:to
Monique:accomplish your mission. We help businesses and
:nonprofits
:get it done. Now, how do you ask that we help nonprofits and businesses get it done? Well,
:we are currently moving into a new studio, and we're going to be opening the space, and we'd love
:to record you. It can be your next video, your live stream, podcast, and we're going to announce
:a special offer and it's going to be open for the first 10 people that take it. Please be on the
:lookout for the offer and or reach out to us if you're interested. Again, it's only going to be
:for the next 10 folks.
:If you have questions
:about today's episode,
Monique:link in with us
Monique:or hit our website
Monique:at vlaskasmedia.com.
Monique:Book a call.
Monique:We'll see you next time.
Monique:See you next time.
Monique:Thank
Monique:you so much
Monique:for listening to this episode
Monique:of Change the Real.
Monique:If you liked the episode,
Monique:follow us,
Monique:share it,
Monique:or
:hop on podchaser.com
:and leave us a review.
:And remember,
:representation starts here.
:Hasta pronto.
:See you soon.
:Bis zum nächsten Mal.
