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#172: Vodafone's Very Me Programme - Partnerships Loyalty Strategy (Short Show Summary)
Episode 17228th December 2021 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:08:46

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This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

"Very Me Rewards" was launched by one of the UK's top telecommunications companies in 2018, as a non-points-based programme, instead leveraging partnerships and "share-able" rewards, to create an award-winning customer loyalty proposition.

Listen to discover how Vodafone's "Very Me Rewards" is building loyalty in this ultra-competitive sector in the UK.

Show Notes:

1) Let's Talk Loyalty Episode 55 - Vodafone UK's Very Me Rewards Programme

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