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The Uneasy Balance Between Marketing and Analytics, with Shashi Bellamkonda
31st March 2022 • Mind the Gap • Enablix
00:00:00 00:39:29

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How fluent do marketers need to be in data? In this episode, Shashi Bellamkonda, VP of Marketing at Involve.ai, opens up about his thoughts on AI's place in marketing and the potential that machine-driven solutions have as well as the overlap between marketing and analytics and the potential for marketing to be an embedded function within the organization, with more marketers working for teams outside of marketing

This episode covers a LOT of ground, and is perfect for anyone wanting to scale marketing at their organization without creating a large, standalone marketing silo.

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