I sat down with Jes Averhart, the creator of the Reinvention Road Trip, at the Durham Bottling Co. When she's not podcasting or being a CEO, she's helping women identify critical life moments that are key to empowering them on their journey to personal success. The Reinvention Road Trip is her original creative product, and she spills all the creative research and development details that can help you discover how to package and market your unique value proposition. Find her online at https://www.jesaverhart.com/ 

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