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Like sports teams, creating a championship culture in business fosters superfans, with NFL Coach Chris Carlisle.
Episode 27 • 4th May 2024 • Business Superfans Podcast • Frederick Dudek (Freddy D)
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Episode 27  Frederick Dudek (Freddy D)

Like sports teams, creating a championship culture in business fosters superfans, with NFL Coach Chris Carlisle.

In this episode of the Business Superfans Podcast Show, Freddy D welcomes Chris Carlisle, a former professional football strength coach turned coach and author. Chris shares his journey from childhood dreams of playing in the Super Bowl to realizing his talent for coaching and writing. He recounts his path from high school to the NFL, emphasizing the importance of perseverance and setting goals. Chris also discusses his book "Move or Die," which encapsulates life lessons and challenges he faced, aiming to inspire others. The conversation touches on the significance of team culture in sports and business, the writing process, and the power of storytelling. Freddy D and Chris reflect on their experiences writing books without AI assistance, highlighting their unique approaches and the value of authentic expression.

Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/3QxOLz3

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Mentioned in this episode:

Business Superfans Accelerator

Attention business owners, are you looking to transform your employees, customers, and business allies relationships and elevate your brand to new heights? Join the Business Superfans Accelerator today. Led by me, Freddie D, this dynamic mentorship program empowers you to turn your stakeholders into passionate superfans. The ultimate brand advocates who actively promote your business. Imagine a community of dedicated supporters promoting your products or services, not just through word of mouth, but as proud champions of your brand. With exclusive access to monthly Q& A sessions, brainstorming opportunities, and valuable resources like online courses, playbooks, and much more. This program is designed to provide you with the tools you need for sustainable, profitable growth. Don't wait. Every moment you delay allows your competition to get ahead. Sign up now at bizsuperfans. community and start unleashing the potential of your superfans today. Your brand's transformation awaits. Let's make business growth your reality.

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Transcripts

Freddy D:

Chris Carlisle is a motivational speaker, bestselling author football

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and strength coach for 35 years.

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He has a BS in secondary education.

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A master's degree in history.

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University of Arkansas.

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Chris is the only coach ever to

have won championships at every

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level of competitive football.

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High school.

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Junior college, major college

university of Tennessee, USC two

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times, and the NFL Seattle Seahawks.

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Chris works with corporate executives,

athletes, teams, small businesses,

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and highly motivated individuals,

helping them set up a championship

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culture and they move or die mindset.

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Hello, Chris, welcome to the

business superfan podcast show.

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Chis Carlisle: Thank you, Freddy.

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Thank you for having me.

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I look forward to have an

opportunity to talk with your

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group and and learn a lot from you.

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I always, every time

we talk, I learn a lot.

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And so this is exciting.

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Freddy D: Yeah.

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Excited to have you on the show.

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So tell us, how did you get started that

led you to get into professional football?

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Chis Carlisle: I was always

involved with football.

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When I was a kid, it was watching

football, it was collecting

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football cards, it was playing

football through sports.

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And I remember a time when I was 10 years

old and I was playing football with a

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buddy, Nate Lau, and we're in his backyard

playing and it was like a Tuesday because

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Monday Night Football, at that time,

Howard Cosell would go over the halftime

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and he'd go over each of the games because

we only got three channels at that time.

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Yeah, I remember those days, NBC and

then PBS, of course, but you only

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were able to watch a couple games

and then the Monday night game and at

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halftime on Monday night, Howard Cosell

would go through all the highlights

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of all the games that went on.

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So me and they allow it go in his backyard

and play slow motion football where we

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would go ahead and reenact those plays.

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And I remember telling Nate when

I was about 10 years old, it was

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about fifth grade, and I said, Nate,

one day I'm going to win the Super

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Bowl and that was 10 years old.

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And so I started this climb, this

desire to go ahead and move through.

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And I thought at that time I

might play in the Super Bowl.

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All right.

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And then after high school and

college, It came realistic to me that

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I wasn't able to play at that level.

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So I got into coaching and coaching

always been something I'd love to do.

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I was actually coaching

baseball teams when I was in my

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teens little league baseball.

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So coaching has always

been part of my life.

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And so I lived in this idea of coaching.

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And then I went through the

high school and then junior

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college and then in the NFL.

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So that was the path I took through

playing through to college, graduating,

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becoming a high school coach, then

getting into junior college coaching,

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and then had the opportunity to

be in the NFL for nine years.

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Freddy D: That's amazing.

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That's a great story.

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What led you to write

your book, Move or Die?

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Chis Carlisle: Move or Die.

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I've been writing a book for 25 years.

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It's been a process with

me that I've been writing.

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I'm, I love to write.

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It's a way that I clear my head

of things that get in there.

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And when you speak it, when you

think it, it goes through very few

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filters, but when you go to write

it, then it goes through your mind.

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You've got to write each

letter of each word.

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And if you have that BS indicator in your

head, that you know when you're telling

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yourself the truth or not, you when

you're writing it, you really feel it.

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And so I was able to go ahead and get into

a situation where I kept writing writing.

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So after I finished my coaching career,

I had a lot of time because to write

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a book, and this was handwritten,

typed, there was no AI at that time.

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It was not something that I put

in and a computer spit it out.

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And it was a process I went through.

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Here are the problems that I went

through in my life that took me

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from a high school football coach.

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To A NFL Super Bowl champion

and all these problems I had.

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As I went out speaking, I

found people more and more

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people had these same problems.

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So I thought, let me go ahead and write

this down so people that haven't heard

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me speak can go ahead and say, okay, at

this part of his life, when he is just

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starting, here's the problems he had.

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Chapter eight is called Leave your mark

about what you do after you retire, and

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just sit back and wait until you die,

or do you move on from that profession

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into another step in your career?

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And that's where I was.

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I went into another step of my career.

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I had already had it planned out.

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And to leave your mark means,

how can you move forward?

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Everything farther ahead and all your

information you've gathered in your life.

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How can you hand that out to other people

to help them move along their path?

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Freddy D: It's the same thing when

I wrote my book I didn't use any

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AI tools or any of that stuff.

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I actually did it during the pandemic

and I created the first version and

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I passed it around to get feedback

before I went too deep into it.

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And the feedback was, eh.

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It was lukewarm, wasn't nothing exciting.

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So I basically scrapped

it and started all over.

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And that's when I got the idea

of, a sports team has got, super

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fans that got their faces painted.

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They're wearing the jerseys,

they got the banners.

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They're cheering.

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They got the bumper stickers.

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They're promoting that team.

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And the idea was, how can

businesses create that same fandom?

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As a sports team, and that's when

I started throwing this ideas of

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creating business superfans, and

they're basically brand advocates,

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but I call them superfans, they're

out there promoting the thing.

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I didn't do it exactly like you, but what

I did is I started writing some stuff down

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and then my fiance, I'll go back to her

and says, Hey, I threw, 600 words today.

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Oh, I had 1200 words and so she was

my cheerleader to say, okay, how

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many words did you throw down today?

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And so now it became a contest of how many

words I could do and it was bit by bit.

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And I, eventually put it

together to where I have the

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book creating business superfans.

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So you did it over a course of a lifetime.

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I did it over a course of a year.

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So different approaches.

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Chis Carlisle: But I think

they both work for us.

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Freddy D: Yes,

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Chis Carlisle: I think that's what when

we start doing writing a book you don't

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have to follow one methodology It's how

best does it fit your style of writing?

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Is it right a little bit every day or

is it take the compilation of all the

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writing you've done or all the Thing

you've done through your life and make

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it into a book and I think too many

people get caught up on I can't do that.

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If I can do it, anybody can do it.

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Freddy D: Sure.

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Chis Carlisle: I was

not great grammatically.

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That's why I did hire an editor.

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I did the same thing.

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I did the same thing because if not, it

was too much how I spoke and sometimes

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that is not relatable as you read.

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And so she was able to put

her magic into that book.

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Yeah.

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I enjoy reading it after because

I gave her 600 pages of material

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eight by eight by 11 pages and it

turned into a 186 page book and she

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said, all this information is great.

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But just this much fits into

what we're talking about.

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And that's a great thing is really give

them more than you're going to need.

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So they can go ahead and take that

outsider, that third person look in

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and say, okay, if I'm reading this

book, this is how I'm looking at it.

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And so that, that helped me, that really,

made it, A quick read, an easy read,

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easy to understand, easy to follow.

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Freddy D: Sure.

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Okay.

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So let's go back to sports here.

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And how important is a team's

culture to win that Super Bowl?

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Chis Carlisle: If teams don't

win, it's because of culture.

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Everybody has the same opportunity

to pick the same athletes.

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It's not like college, it's, it

was when you're able to recruit

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and everything, if you have better

facilities, if you have a winning team,

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you could recruit a little better.

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Today, if you have enough bankroll,

you can go ahead and buy athletes.

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That's what they're more worried about.

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But in the professional level, you get the

same number of picks as everybody else.

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You have the same choice.

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as everybody else.

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And so when you're picking

the same type of athletes,

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then you turn to your culture.

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Culture starts on top.

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All right.

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Yeah, the person on top has

to have a great foundation.

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Because if you don't have a great

foundation, you can't build a structure.

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That's simple architecture.

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Same thing in sports.

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Same thing in business.

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If you don't have a firm foundation, if

you don't understand why you're there,

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what you're going to do and how you're

going to do it, it's not going to work.

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And so as a leader, that structure

goes all the way down from the top to

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the bottom and in order to get people

to buy in, they have to trust you.

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Trust comes out of consistency.

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If you're consistent in the way that

you show how to work and the way

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that you speak and the way that you

react to other people, then you can

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get people to buy in to your culture.

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If you're all over the place, if you

have no idea where you're going the next

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day, making stuff up as you go, then

the people who are working under you,

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Don't understand where you're going.

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Freddy D: Yeah, we had talked before.

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So about that, the ladder and, of

when you guys were, this team got

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knocked off, that team got knocked off.

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Share that story with us because

that made a huge difference.

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Chis Carlisle: When I was at the

University of Tennessee in:

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able to win the national championship

and at that time on the wall outside

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the locker room there was a ladder and

Every Monday after a win we would all

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gather up the whole team and they would

put the team's name that we just won And

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then the team that we were playing the

next week And it was, don't look ahead.

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We don't know what's on the

farther up in the ladder.

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We're just focused on this one

rung today and when they put the

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score up of the game from the

previous week, everybody's cheering.

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They put him up.

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Oh, you're going to get it.

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So we go to work and we

have that great focus.

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Everybody can go ahead and message

that throughout the facility.

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It's the next step one step at a time.

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Don't get ahead of yourself.

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Don't get caught up in all of this stuff

because we have that many rungs to go.

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Just focus on the next one.

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And it worked.

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It worked great.

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Phillip former had it tuned in.

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All right.

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And we won the national championship.

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And this was the year after

Peyton Manning had left.

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So this wasn't Peyton

Manning's senior year.

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This was the year after he left when T.

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Martin was a quarterback.

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And so still had a bunch

of great players there.

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The next year and we had same roster

coming back, but we're really good.

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An coach former comes out of and he's

walking with a w his car beautifully

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ornam now east Tennessee, you'r

smoking mountains and the there.

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So again, and so hand this stick,

and it called it the synergy stick,

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and everybody's trying to wrap

their mind around the word synergy.

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All right, and he tried to explain it

and it seemed like he didn't have the

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whole grasp of what he was talking about.

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And so we went back into the weight

room and went into it was hard to

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go ahead and message his message.

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And so people took it in different

directions, and it was never

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centered that, synergy is about

working together and bringing

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everybody in, into a commonality.

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And that was not really understood, and

it was hard to teach to all the players,

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and so there was a kind of a dysfunction

that the culture of the team had changed.

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Now, I jump ahead to USC.

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Seattle under Pete Carroll same culture

same belief It didn't matter if you

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came in year one or year nine at USC

or year one or year nine at in Seattle

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It was the same belief system the

same Always compete was a philosophy.

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We had the three rules always

protect the team, be early, no

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bitching, no whining, complaining.

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That's a wooden thing.

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John Wooden, that he got that from,

but those were his three ideas.

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Then he had the style.

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What was the style of the organization?

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And he always told the story.

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Every year, it didn't matter where we were

at in this, on this, told the same story.

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that if my best friend came to

practice, never seen his practice

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before, this is what I'd like him

to say to me when he came after.

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They have great effort.

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They have great enthusiasm.

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They play smart and they're so tough.

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Great effort, great enthusiasm,

play smart, great toughness.

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This is what, and so when he

told us to the team, Hey, this

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is what I, this is our style.

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This is who we want to be.

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We want to have great effort.

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And so the players go,

okay, I can check, check.

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I can do that and so when they weren't

doing that, hey, that wasn't great

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effort and that's part of our style.

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Oh, okay.

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Boom, click into it.

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And so for 18 years, I worked with Pete

Carroll at USC and Seattle, same stories.

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If you look at my notebooks and I

took copious notes, every meeting,

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If you start at the beginning of the

season each year for 18 years, it

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was the same meeting, the same issue.

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And you're going to go, wow,

people get bored with that.

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No, because every year the roster would

change new coaches, different players.

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And he had to make sure he reminded the

old players and taught the new players.

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This is how we do things that way.

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Everybody's on the same point in the

culture and everybody can message the same

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way he didn't like we did in Tennessee.

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He didn't change.

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the message.

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He kept the same message

all the way through.

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So there was a consistency of thought.

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So we could have trust

all the way through.

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So everybody throughout the facility

could speak the same language.

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That's why we were successful at USC.

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That's why we're successful in

Seattle, was because we had the

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same culture all the way through.

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Freddy D: Yeah.

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And that's some that

transcends into business.

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Same aspect is in the business.

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It's gotta be from the top down, that,

the management empowers the employees.

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I really don't even care for the name

employees are really teammates and

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getting that culture in a company

transcends into when they're talking

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to prospective customers, the tonality

that's going on there, the energy comes

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across and becomes more attractive

and so with everybody on the same

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mission, understanding what the goals

are and not changing them all the time.

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Like you said, this is the same thing.

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Repeat, and you got new players,

you make some adjustments.

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That's in turn, you start creating

superfans of the team members.

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And that transcends into

customers becoming superfans.

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I would think a team creating superfans

because of their performance, the

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things that they're doing, they're

recognizing their fans, they're

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waving, they're doing things like that.

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So that in turn is attracting,

more superfans, wow, so and so

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just acknowledged me, and made eye

contact with me, those are huge.

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So yeah, it's very important.

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The culture is paramount for

a company as it is in sports.

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Chis Carlisle: I just spoke with two

small businesses and I'm working with

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a lot of small businesses right now

because they're starting to understand,

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companies like Amazon and Google,

they've always brought in speakers.

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They've always brought in people to go

ahead and re message their message so

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that the employees all get this BNN data.

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We did it with Seattle.

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We'd have Bill Russell come in, or Steve

Kerr come in, or Clint Bruce come in,

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and Clint Bruce, if you're not familiar

with the name, tremendous speaker

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was a Navy SEAL, played in the NFL,

played college football, and he had a

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great message about not being average,

because average has no secrets, is

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his point in being, is that you can be

elite, Or you can be poor, but don't be

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average because average has no secrets.

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But these businesses I spoke to and they,

and we were talking about, I said, now

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when I come in, what are we working on?

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What, who, what is your

target for me to be there?

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I'm just not going to walk into a

business and put my philosophy out there.

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What I want to do is message

what the leader of the office

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is wanting to get done.

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So they were talking about this person

and that person and this person and

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that person and all this problem.

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And I said, okay, what's your vision?

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What's your mission statement?

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What's your philosophy?

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No, I don't know.

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What is it?

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You need to know so they know,

because if you have problems

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with them, it may be not be them.

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It's you.

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That you're not the one

who's setting the tone.

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You're not setting the

message, giving the foundation.

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Now you may know where you're going, but

if they don't know where you're going,

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then they can't get there with you.

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So they're going to go ahead and take

it upon themselves to do what they think

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they need to do to get their job done.

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Now, it may not be the way

it may not be your style.

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They may dress differently

than you want them.

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They may talk on the phone to

potential clients differently

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than you want them to speak.

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Don't get mad at them if

you haven't taught them.

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What I've seen is that sometimes these

small business owners who've been in

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it five to 10 years and starting to

expand their business and bringing

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people in, they forget to teach that

next level of people, their style,

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their vision, their statement and

so they rely on their employees.

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Other teammates to go

ahead and pass it on.

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Nobody knows it like the

person who planted the seed.

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When we're talking about like wineries,

nobody knows the vineyard, like the

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vine master, you tell people, and some

people know what the red grapes are

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on the white grapes are, but only the

person who is over control of everything

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understands their age, their maturity,

and what kind of fruit they turn out.

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Freddy D: Yeah.

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Chis Carlisle: You're not there

to touch everybody, who knows

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what kind of wine you're making.

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Freddy D: And the other thing that

you bring up is it's important

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to have that documented, SOP,

standard operating procedure

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because word of mouth gets diluted.

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We only remember 20 percent

of what we're told at best.

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So if you're got, as you just

described, new, somebody new comes

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into the company and they're doing it.

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What they think is the best way because

they don't know any better or they

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got verbally trained And so they don't

remember exactly because there's no

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handbook or procedure guide of this

is what you do I'm sure in football

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:

you the plays are written out, you can

go back and what was that maneuver?

348

:

What's that thing?

349

:

It's not verbally taught.

350

:

It's diagramed, and this is, this

is the count and all that stuff.

351

:

I played a little sports in my time.

352

:

So the same thing with

business is they need to have

353

:

a playbook to run the company.

354

:

Chis Carlisle: I'm

gonna put this on there.

355

:

If you just hand a new employee a, a book

with your standard operating procedures

356

:

in there, how many are gonna actually

take it home and take time to read it?

357

:

Freddy D: Very little.

358

:

Chis Carlisle: Here's what I did

when I'm coaching and I bring a new

359

:

coach onto my staff there with me.

360

:

They're going to stand next to me.

361

:

They're going to listen to me.

362

:

They're going to watch me because

this is the way I want it done.

363

:

Now my second in command my, my

right hand guy, then I would,

364

:

after a couple of weeks, I'd

pass the new person off to them.

365

:

So they could hear it in a different way

because, you don't want to message the

366

:

same message As the top guy because if

you keep telling the same story All the

367

:

way down the line it becomes static then,

right and I always use this example.

368

:

So if the leader of the company uses

the karate kid with the Mr Miyagi

369

:

with the wax on wax off with and

the whole point of that is you've

370

:

got to do the little things, right?

371

:

The big things will all come about.

372

:

So take your time, do little things right.

373

:

Now, if I message the same karate kid,

and so does the receiver coach, and the

374

:

running back coach, and the linebacker,

and the defensive coordinator, then all

375

:

of a sudden it becomes static the next

time the head coach stands up there.

376

:

And it's ah, we've heard this all before.

377

:

But if I come in and I say,

okay, I've got a story for you.

378

:

There's two bulls standing on a hill.

379

:

An old bull and a young bull.

380

:

And the young bull comes up to the old

bull and says, Hey, let's run down to

381

:

that herd of cows and get ourselves a cow.

382

:

And the old bull nods and goes,

How about if we just walk down

383

:

the hill and we get them all?

384

:

Okay same function now.

385

:

We're talking about, We're

going to take our time.

386

:

We're going to go ahead and do this right.

387

:

And in the end, we get everything.

388

:

Okay,

389

:

Freddy D: I

390

:

Chis Carlisle: don't have

to tell the Miyagi story.

391

:

I can tell my bowl story and the

linebacker coach will tell his

392

:

story, the wide receiver coach.

393

:

And so now they've

heard different stories.

394

:

But they all go to the same meaning,

the same message that we're messaging

395

:

from the head guy all the way down,

because we understand what his

396

:

message is, that we're going to go

ahead and do the little things right.

397

:

And the big things will come out of that.

398

:

And so too many people want to

just go ahead and be parrots.

399

:

Don't be parrots.

400

:

Help your teammates your next in

line, come up with their own stories.

401

:

And that's where you can sit around

after work and you can talk about your

402

:

philosophy to everybody and then have

them give you feedback about, what

403

:

do you think about when I say this?

404

:

And then you help them

develop their stories.

405

:

Yeah, it takes a little bit, but

if your company is really important

406

:

to you, then it takes a time.

407

:

Freddy D: Right.

408

:

Chis Carlisle: This is your future.

409

:

This is your vision, your passion,

everything you want in life.

410

:

That's why you started that business.

411

:

So take the time.

412

:

Absolutely correct.

413

:

Absolutely correct.

414

:

And help grow it from the inside.

415

:

Freddy D: Yeah, it's absolutely correct.

416

:

Because now you got everybody

rowing in the same direction.

417

:

You can't be rowing a boat.

418

:

with multiple people, with individual

oars, and not everybody's in sync, because

419

:

the boat's not going to go anyplace, or

if anything, it's going to go in a circle.

420

:

Exactly.

421

:

So it's paramount that everybody's,

going in the same direction with the same

422

:

message, and I agree, different versions

of the same message is important, but

423

:

the message has got to be consistent.

424

:

Chis Carlisle: Yes.

425

:

Freddy D: And so that's important.

426

:

So that brings me up to, I think

we talked earlier about it one of

427

:

Phil Jackson great basketball coach

talks about the strength of the team

428

:

and each is each individual member.

429

:

And the strength of each

individual member is the team.

430

:

Talk, share a story how that applies

in your professional football career.

431

:

Chis Carlisle: Well, Phil Jackson

actually stole that from Rudyard Kipling.

432

:

When Rudyard Kipling said, the

strength of the wolf is the pack and

433

:

the strength of the pack is the wolf.

434

:

And so I'm going to go ahead

and give Kipling his background.

435

:

I didn't know that.

436

:

So great.

437

:

Freddy D: It's all good, man.

438

:

Chis Carlisle: Hey, I was always said

I was the greatest thief of coaches.

439

:

I didn't have many original ideas of

how to do lifts or how to do technique,

440

:

but when I put it together, that's

where I was unique in what I did.

441

:

So I was a little bit

different in that way.

442

:

And it did pay off.

443

:

When we look at a sport

and you can imagine.

444

:

If you know the game of American

football, if the offensive line does

445

:

not sacrifice for the quarterback, then

the quarterback will get hit every time.

446

:

Okay.

447

:

But the quarterback will also

sacrifice for the offensive line.

448

:

He'll get them out of bad place.

449

:

It's called an audible.

450

:

He'll get up.

451

:

He'll call them out of bad place that

we're going to go ahead and get blown up.

452

:

And so he'll put them in the best

situation with the best blocking scheme.

453

:

And that's where the individual.

454

:

helps the pack and then the pack

helps the individual and we go

455

:

back to Pete Carroll's rules and

Pete Carroll had three rules.

456

:

Rule number one is always protect

the team and always protect the

457

:

team was what we're talking about

with a pack and the individual.

458

:

Protecting the team meant don't

take a cheap shot in practice

459

:

at one of your teammates.

460

:

Wide receiver gets up in the air and

a defensive back and cut him in half.

461

:

You don't have to do that.

462

:

Just show that you're there.

463

:

All right, without the game.

464

:

Okay, that's the whole thing.

465

:

Get your body right.

466

:

Run through the, run past the

person and we all know you got it.

467

:

You didn't have to do it.

468

:

Also protect the team means when

you get in front of the media.

469

:

Make sure you're going ahead

and protecting the team there.

470

:

You don't need to grind your

knife against another player by

471

:

bagging him against the media.

472

:

Don't talk down about the team.

473

:

Always put out the positive message.

474

:

If you have a problem,

then let's go sort it out.

475

:

You can either go to the individual,

or go to the head coach, or your

476

:

position coach, and you can sit

down, let's go ahead and find out if

477

:

there's something here we can solve.

478

:

Freddy D: Yeah,

479

:

Chis Carlisle: Because it's

about protecting the team.

480

:

The team is always first, and so the

individual sacrifice a lot to protect

481

:

that team, but at the same time, that

team is supporting and giving everything

482

:

that you need as the individual.

483

:

And so that goes back to the symmetry

of a team and an individual of a

484

:

employee of a business that if you're

not taking care of your teammates, your

485

:

employees, Then don't expect them to

step up when it comes to doing extra

486

:

work for the team, for the company.

487

:

Freddy D: Absolutely correct.

488

:

And you hit a really strong point

there that I want to reiterate is,

489

:

when that player was on camera and,

really focusing on, talking positive

490

:

about the team, because the worst thing

that they can do is chastise a fellow

491

:

player publicly in front of everybody.

492

:

It's the same thing when a business

owner instead of pulling an employee

493

:

individually and having a conversation

with them, calls them out in front

494

:

of all the other employees, now

that creates a double whammy because

495

:

number one, that person is embarrassed

and they feel awkward because

496

:

they've got chastised publicly.

497

:

Second of all the rest of

the teammates are going, wow.

498

:

That could happen to me.

499

:

So now all of a sudden you've got an

apprehensive culture that you've just

500

:

converted from an energized culture

to an apprehensive culture, and

501

:

I'm not going to do anything extra.

502

:

I'm not going to go beyond because,

heck, I could get myself chewed out in

503

:

front of everybody and I don't want that.

504

:

Chis Carlisle: 100%.

505

:

100%.

506

:

We always talked about if

you make an error, if you

507

:

make a mistake, make it 100%.

508

:

Don't just halfway, try to hold

somebody may, go ahead and if

509

:

you're protecting the quarterback,

then tear, pull the defender down.

510

:

If you're getting beat on a pass,

pull the wide receiver down.

511

:

We'd rather take a 15 yard penalty or

a ball spot penalty than the touchdown.

512

:

And so when you go ahead and give

your team the ability to make

513

:

mistakes, then they're going to

go ahead and try harder for you.

514

:

And they're going to play closer to

the edge, which you've got to be on the

515

:

edge when you're playing or when you're

working to get away from being average.

516

:

Go back to Clint Bruce,

because average has no secrets.

517

:

And so the great ones, if you look at

the top corporations, the, the Amazons

518

:

and the Microsofts and all of those, all

those people took risks and sometimes

519

:

they blew up and they went, okay.

520

:

We know that's not the

way we're going to go.

521

:

Some of them paid off in bundles

of money and so if you want your

522

:

employees to always be working the

edge, give them a little bit, and

523

:

within the framework, of course.

524

:

We're not doing stuff on your own within

the framework of the organization because

525

:

we message the right thing, this is our

style within that message, then we know

526

:

that the employee that the team or team

member can go ahead and be their best.

527

:

Freddy D: So let's jump

back Chris, to the book.

528

:

What's the book about?

529

:

Chis Carlisle: The book is a step

through life of here's the mistakes

530

:

that you can make, and here's why

we can, or how we can go ahead and

531

:

solve those before we make them.

532

:

It's simply just stories from

my career from my life, from

533

:

being born with handicaps.

534

:

I was born with two handicapped feet.

535

:

The doctors told my parents, your

son will never run like the other

536

:

children and my mom said four words

to him, and I can repeat them.

537

:

She said.

538

:

"We'll see about that."

539

:

That's how much we

didn't worry about that.

540

:

Why I was growing up, because I

didn't walk well, I fell down quite a

541

:

bit, knocked my two front teeth out.

542

:

Just, I was starting to learn how to

speak, I developed a speech impediment.

543

:

Remember in fifth grade, we're

sitting outside the parent teacher's

544

:

conference, my mom's in this

room with the speech therapist.

545

:

And she says, he's never

going to be a public speaker.

546

:

My mom said four words.

547

:

We'll see about that.

548

:

All right.

549

:

In 2000, I was diagnosed with cancer, and

everybody goes, oh, how did you take that?

550

:

I had four words, because they gave

me a 40 percent chance to survive.

551

:

We'll see about that.

552

:

Because I looked at Ted Williams

with the Boston Red Sox hit 4 0 6.

553

:

That's hitting the ball

40 percent of the time.

554

:

And he's known as the

greatest hitter in baseball.

555

:

4 0 6.

556

:

And I had a 40 percent chance in baseball.

557

:

That's hitting the ball

40 percent of the time.

558

:

I had a great chance.

559

:

And you're not going to tell me

because other people with the same

560

:

situation I had didn't make it.

561

:

That's okay.

562

:

That was them.

563

:

I knew who I was.

564

:

Freddy D: Right.

565

:

Chis Carlisle: So when they stuck

the needle in my arm and started

566

:

pumping me with the first dose

of chemo, the nurse said, this is

567

:

some bad, and I'll clean it up.

568

:

This is some bad stuff.

569

:

You're not going to be able

to work through this because

570

:

you're that far down the road.

571

:

We've really got to be

aggressive with this.

572

:

All right.

573

:

Two weeks after I started my chemo,

I get a call middle of the night.

574

:

It was Friday 2 AM.

575

:

So it was really Saturday

morning and I pick it up.

576

:

And this guy is just all hyped

up and, Hey, how you doing?

577

:

And I just had chemo

on that Friday morning.

578

:

And so I was going through that

process of, the metallic taste

579

:

in my mouth and being fatigued.

580

:

And he goes, this is Pete Carroll.

581

:

I've never met him before.

582

:

I just got the head job with

University of Southern California.

583

:

And I want you to be

my head strength coach.

584

:

And I said coach, I need to

tell you, be transparent.

585

:

I was this guy.

586

:

I was been diagnosed with cancer.

587

:

There was a two second break.

588

:

And he goes, is that going

to change you as a coach?

589

:

I said, no, sir.

590

:

He said, can you be here on Monday?

591

:

So remember now this was Saturday at

2am, and so got up the next morning I

592

:

didn't sleep much of course packed the

bags got on the plane on Sunday on Monday

593

:

I was standing on the floor at 5 a.

594

:

m.

595

:

Getting ready for my 6 a.

596

:

m.

597

:

Group.

598

:

Now.

599

:

I had a choice in that

situation, we all have choices.

600

:

We can go ahead and say, Oh, coach,

I'm going to try to battle this,

601

:

and I don't know if I can, I'm going

to see how this all turns out, or I

602

:

can say, no, we'll see about that and

hop on the plane and go out there.

603

:

Now, I never missed a day of work.

604

:

I didn't feel good.

605

:

I was sick.

606

:

I was nauseous, but I never stopped

working, and here's another thing.

607

:

There are only two people in

the building that knew I had

608

:

cancer myself and the head coach.

609

:

Cause I said, I don't want

anybody to know about it.

610

:

I don't want anybody to treat me

differently and feel sorry for me.

611

:

I want them to come at me and so I can

go to work now because of this, because

612

:

I pushed through, I didn't think about

it for one minute during the day.

613

:

Now, of course it was nauseous.

614

:

I didn't feel good, but that's

okay because we all have choices.

615

:

Can you do it or not?

616

:

And that's one of the stories

from the book in that, I talk

617

:

about perseverance and resilience.

618

:

I could have taken the doctor's words.

619

:

My parents could have

said, okay, he can't run.

620

:

So we'll just, put them in a

chair and hopefully develops.

621

:

Or I had speech impediment.

622

:

My parents didn't sit there with

flashcards with words and make sure I

623

:

went through the words and pronounced

the words properly and learned how to

624

:

speak and I wouldn't have taken the job

as a tour guide at a historical park

625

:

in western Nebraska, Fort Robinson.

626

:

So I spoke to hundreds of people

a day, forcing myself to learn

627

:

how to breathe properly and speak.

628

:

Those were all choices I make

and everybody that's listening to

629

:

this has that same opportunity.

630

:

You have that choice either to accept

what you're doing and live somebody

631

:

else's dream and work for their dream

or live for your dreams and work towards

632

:

what you want in life because you

get one chance at this and everybody

633

:

goes, Oh, when you're diagnosed with

cancer, what went through your mind?

634

:

You're going to die.

635

:

We're all, I'm sorry, but

everybody's going to die.

636

:

We're all going to die.

637

:

So if I'm going to die, I'm going

to die coaching my butt off.

638

:

All right, because that's

where my passion was.

639

:

That's where I needed to be.

640

:

It was my own mental health

that I was taking care of there.

641

:

Not sitting in bed, not

having people worry about me.

642

:

Worst thing could happen.

643

:

You fall into that soft spot

that, oh, woe is me because

644

:

everybody else is worried about me.

645

:

There must be something wrong.

646

:

No, you got cancer.

647

:

You're going to do one of the things.

648

:

You're either going to beat

it or you're going to die.

649

:

Or you're going to get in a car accident.

650

:

Or you're just going

to not wake up one day.

651

:

Hey, when I go out.

652

:

I'm gonna go out in flames.

653

:

They're gonna say, man,

that guy lived everything.

654

:

There was a book, John Kennedy an unlived

life, and I thought, I don't want that

655

:

he had a lot of things he wanted to do.

656

:

Freddy D: Sure.

657

:

I want to slide, I want

to slide into that box.

658

:

Chis Carlisle: I'm going to go

in when I get there to the pearly

659

:

gates, if I get that far, all right,

and they're going to look at me

660

:

and go, man, you used it all up.

661

:

Didn't you?

662

:

Cause I got scars.

663

:

I got to the titanium.

664

:

That story is in the book.

665

:

I've got, all my issues and

scars and internal scars, all

666

:

the dragons that I fight every

day but I fight them with voices.

667

:

Because I'm a big voices

and choices belief.

668

:

The choices you make come from

the voices that are in your head.

669

:

If they're all negative, you're

going to have negative choices.

670

:

You're going to make bad decisions.

671

:

If all everything's been telling

you, you're terrible, you're not

672

:

good enough, then you're going

to believe them all of a sudden.

673

:

We'll see about that.

674

:

It was like, okay, nothing can stop me.

675

:

Freddy D: You get what you're focused on.

676

:

So you focus on negativity.

677

:

You're going to get negativity.

678

:

You focus on positive stuff.

679

:

You're going to attract

more positive stuff.

680

:

It's weird, but it works.

681

:

Chis Carlisle: Yep.

682

:

It really does.

683

:

It does.

684

:

Freddy D: I remember used to go to

a Mercedes dealership and I would go

685

:

sit in a 500 SL cause I wanted one.

686

:

I didn't have the means to getting

one, I was manifesting it and I'd

687

:

go in there and, it was my car and

I got to know the whole car all the

688

:

insides, how it worked, everything else.

689

:

And one day situation came up and

I ended up getting a used one.

690

:

And the guy goes, you want

me to go through the cars?

691

:

No, this is my car.

692

:

I know this baby already.

693

:

It was just like dumbfoundus, he didn't

understand what I had mentally prepared

694

:

myself . So I totally get what you're

saying because you attract the right type

695

:

of energy, and you look at people that

are, that feel victimized, that, it's,

696

:

look at all this is happening to me.

697

:

This isn't fair.

698

:

And this is that and blah, blah, blah.

699

:

But the reality is you're

attracting that stuff.

700

:

Chis Carlisle: You have a choice.

701

:

You have a choice right there.

702

:

When all this bad thing

are happening to you.

703

:

Okay.

704

:

I got cancer.

705

:

Oh, that's a bad thing.

706

:

Or is this a challenge to me being better?

707

:

I didn't get that job.

708

:

That's okay, because it was a challenge.

709

:

Okay so I'm trying to learn my lesson

here, because that's what life is.

710

:

There's a bunch of lessons

that we get to learn.

711

:

So everything that doesn't work out right,

is a lesson that you can learn next time.

712

:

I know I need to be better prepared.

713

:

I'm going to use example with you and I.

714

:

So the first time you and I talked,

my speaker, my microphone didn't work.

715

:

My lighting was terrible.

716

:

Everything was wrong.

717

:

So what'd I do this time?

718

:

I came on 15 minutes or 10 minutes early.

719

:

to make sure I checked the lights and

check my volume, checked everything.

720

:

So when we came on this time, I

knew everything was going to be

721

:

right because I did not want to

mess up our opportunity, the time

722

:

that we were going to be together.

723

:

Cause I, I wasted 15 minutes of

our time last time and 15 minutes.

724

:

I can do so much with 15 minutes

and it tore me up that I wasted

725

:

your time with my foolishness

that I didn't get things right.

726

:

So this time I came in ready to go.

727

:

When I was 10, I was

going to win a Super Bowl.

728

:

Now it took me 40 years to do that.

729

:

Freddy D: All right.

730

:

Chis Carlisle: How long will you,

when I'm talking to your fan base, how

731

:

long will you hold onto your passion?

732

:

If it doesn't happen this

week, do you go there you go.

733

:

If it doesn't happen that opportunity,

do you just throw up your hands?

734

:

Would you go on to your next opportunity?

735

:

I learned Nelson Mandela

said, I never lose.

736

:

I either win or I learn.

737

:

I never lose.

738

:

I either win or I learn.

739

:

And that's how I've adapted.

740

:

That's one of the voices in my head that

if things don't turn out, that's okay.

741

:

What did I learn out of this?

742

:

Freddy D: Exactly.

743

:

Chis Carlisle: Get better at doing.

744

:

So the next opportunity comes.

745

:

I'm ready to go.

746

:

And we have that choice.

747

:

But too many people, and you hit it

right on the head, Freddie, when you

748

:

talked about the negativity that people

bring upon themselves, that they didn't

749

:

get it because somebody else's problem.

750

:

No, I take total responsibility

for everything I do.

751

:

If I fail, it's my fault.

752

:

If I'm successful, I give all the

credit to somebody else because they

753

:

helped me get to where, because I

took the time to go ask the questions.

754

:

Freddy D: Yeah, it's it brings

back to my computer days I was

755

:

teaching at a a college, a local

college, and they had bought the

756

:

computer system from our company.

757

:

It was computer aided engineering.

758

:

And I was teaching the class, and one

of the things that I had an epiphany

759

:

was, instead of them coming and

asking me the questions, first off,

760

:

I told them, look it up in the manual

to take a look and figure it out.

761

:

So they became self-sufficient.

762

:

And if not, ask a colleague because

then both of you are helping one

763

:

another because a colleague's gotta

take a look at it, 'cause he wants

764

:

to try get the right information.

765

:

I created a team in environment, in a

classroom where people were helping one

766

:

another to learn the material and I ended

up having the highest, success rate and

767

:

people signing up for the advanced class

because they learned, the information

768

:

that they needed to learn to be able to do

computer aided design work on a computer.

769

:

Chis Carlisle: And that's just

part of the process right there.

770

:

And it came as an epiphany in that it was

different than the way you thought before.

771

:

Freddy D: Yes.

772

:

Chis Carlisle: And so again I talk

about in my book, the first chapter, the

773

:

three deadly bullets I carried with me.

774

:

Okay.

775

:

Arrogance, ignorance, and inflexibility.

776

:

I was so arrogant when I

graduated from college.

777

:

I didn't even apply

for an assistant's job.

778

:

Why would I want to sit behind

somebody I knew more than?

779

:

That's how arrogant I was when

I came out in the profession.

780

:

Now, I had my epiphany when

I was driving that school bus

781

:

home and we were one and three.

782

:

All right.

783

:

I didn't know a thing about football.

784

:

I didn't.

785

:

I knew how to play.

786

:

I knew plays.

787

:

I didn't understand how to coach.

788

:

So I went back to work.

789

:

I actually told them after that first

year, I'm the wrong guy for this position.

790

:

I'm not going to help

this school be better.

791

:

So I went off, became an assistant.

792

:

I still carried the ignorance

with me because I still thought

793

:

I knew everything, and I also

carried with me the inflexibility.

794

:

The inflexibility came from,

I grew up with three mentors

795

:

and coaching that I've watched.

796

:

Bobby Knight from Indiana, the

basketball coach who throws

797

:

chairs across the gym floor.

798

:

Bo Schembechler from

Michigan and Woody Hayes.

799

:

Okay, and Vince Lombardi, of course.

800

:

So those four guys were the guys, and

here's two things they had in common.

801

:

They won championships, and they yelled.

802

:

So I took the yelling from them

that if they yelled, and if I yelled

803

:

more, and louder, and longer, I'm

going to win more championships.

804

:

After 11 years, this

is how well it worked.

805

:

I had 33 wins, 77 losses, and one tie.

806

:

So if you hired me, you got

three wins every year because

807

:

I was following that pattern.

808

:

I got into that box, Freddie,

where I thought, It's not me.

809

:

It's not me.

810

:

I don't want to get on a pulpit too much.

811

:

I believe that God goes ahead and nudges

you into your lane that you need to be

812

:

and then you'll nudge and nudge and nudge.

813

:

Okay.

814

:

Eventually he'll roll up a newspaper

and hit you across the nose.

815

:

Okay, that you know now you got to get

over and he'll try to change your life.

816

:

I was so stubborn he had to take a

chicken house fan which and that was

817

:

a chicken house fan in the weight

room of the my most recent head

818

:

coaching job at Subieco Academy.

819

:

So I plugged it in when I walked

into the weight room and sparks came

820

:

out and the cord was all frayed.

821

:

Mama Carla did not raise an idiot.

822

:

I'm not going to touch that cord again.

823

:

I'll switch it off at the motor.

824

:

And so when we were going outside, I

looked at the motor, I looked over the

825

:

top and there was no switch on this

side, so it must be on the other side.

826

:

I leaned in and the fans, which are this

big, by this and turning it thousands

827

:

of rotations a minute, crushed my skull.

828

:

So the scar I have that

runs down here All right.

829

:

This is all titanium.

830

:

Okay, this whole part of my face is all

titanium Crush my skull tore the brain

831

:

sac shards of skull are put into my brain.

832

:

So I just got this happened in June,

first practice happens in August.

833

:

I'm getting ready for practice and

the neurosurgeon's going through,

834

:

okay you can't strain because if

you strain, it causes intercranial

835

:

pressure, it'll kill you.

836

:

You can't hold a sneeze in

intercranial pressure, kill you.

837

:

Check.

838

:

All right.

839

:

Can't lift weights because this check.

840

:

All right and you can't yell.

841

:

I checked my coaching toolbox

and he took my sledgehammer away.

842

:

How was I going to coach?

843

:

How was I going to coach

without my biggest tool?

844

:

So that first practice I went to

with my brand new team, I couldn't

845

:

speak any louder than this.

846

:

You know what happened, Freddy?

847

:

For the first time in my career,

in 11 years of coaching, the

848

:

players wanted to listen to me.

849

:

They wanted to be coached.

850

:

They wanted to hear what I had to say.

851

:

The dynamics changed.

852

:

I didn't want to intimidate them.

853

:

All right.

854

:

The dynamics changed.

855

:

There you go.

856

:

And the epiphany came.

857

:

Now, from that point of having 33 wins

in 11 seasons, I ended my career with

858

:

over 285 wins and championships at the

high school level, the college level,

859

:

the junior college level, and in the

NFL, because I changed the way I did it.

860

:

Now don't wait for a chicken house

fan to hit you in the head to change

861

:

the way you go about your operation.

862

:

All right.

863

:

That's a long story for

the moral right there.

864

:

And that's also is, and that's

what the book is, these stories

865

:

of this is how I did things wrong.

866

:

This is what happened to me, but

here's how you can save yourself

867

:

from the chicken house fan, right?

868

:

Be open to new ideas and be willing

to say, I might be the problem.

869

:

Let me go talk and ask people.

870

:

So I've become the king

of stupid questions.

871

:

I will go out and ask anybody.

872

:

If I don't know, I will ask the

people, Hey, what about this?

873

:

How does this, how did this work?

874

:

So my degree is in history.

875

:

I have a master's degree in history.

876

:

My undergrad is in social science.

877

:

I became a strength conditioning coach.

878

:

Never took a physiology class at

kinesiology college, a movement class,

879

:

but I went to the best people in the

world and sat down with them and with

880

:

a pen and took the time and grind it

out and learn, and became the student

881

:

again so that I could learn everything.

882

:

Then I took what I got from there

and I brought it to somebody else and

883

:

they helped to line it out, and then

somebody else, and they narrowed it

884

:

down and all of a sudden I had a great

package that I could take to a team.

885

:

That could help them to become what

they wanted to be and help those

886

:

athletes become who they wanted to be.

887

:

And so that's, that was my path.

888

:

And that's what the book is about.

889

:

It's hard to say in a sentence,

the stories in there are applicable

890

:

to, here's what happened in my

life, but you can do it better.

891

:

Freddy D: Very cool.

892

:

Yeah, that brings me, reminds me

of when I first became a sales in a

893

:

computer industry, I went to a company

and all I had to do was get them to

894

:

renew the monthly subscription of

the software that they were using.

895

:

That was it, nothing more, and

so they started asking me, about

896

:

this competitor that they're

looking at and everything else.

897

:

So what did I do?

898

:

Start talking about

all the negative stuff.

899

:

Needless to say, they called me up one

day and says we're no longer using your

900

:

stuff, so you need to come pick it up.

901

:

My district manager just blew up and rode

me up and down, verbally, and made me go

902

:

pick up the equipment, which back then was

a tech support guy that would handle that.

903

:

I had to go pick it up, and I at

least had the wherewithal to ask

904

:

the guy, why did you not renew with

us and went with somebody else?

905

:

He goes all you did was talk all the

negative stuff about the, the competitor

906

:

that we bought and what they did was they

talked about all the great things that

907

:

you do, but here's why they're better.

908

:

It was you know, two by four

right across the forehead

909

:

Chis Carlisle: Or a chicken house faint

910

:

Freddy D: Yeah, because it was like, I

never looked at it that way, I was, they

911

:

can't do this, they can't do this, but I

never really edified our product and how

912

:

it could help them with their business.

913

:

That was a monster teaching moment.

914

:

Because from then on, I, won numerous

sales awards because I changed my

915

:

approach completely to talking about

where the business wanted to grow,

916

:

and my tool was just a vehicle.

917

:

That would help them to get there.

918

:

So I started creating superfans

from customers because they

919

:

were achieving their growth.

920

:

They were going from a 40 man tool

and die shop to 120 man tool and

921

:

die shop, because I was helping

the owner achieve their vision.

922

:

There's times where, they would

say, hey, can your software do this?

923

:

I say, no, go and buy this package

because it's, what they specialize

924

:

in and we don't specialize in that.

925

:

That gave me the credibility, and in turn,

they were my superfan to where I could

926

:

turn around and says, Hey, Chris, call Bob

at this company up in Rockford, Illinois.

927

:

They'll tell you about the how our,

technology has helped grow their business.

928

:

Same approach as what you're talking

about is, those epiphany moments, if

929

:

you realize them and capitalize them,

can change the trajectory of everything.

930

:

Chis Carlisle: Without a doubt.

931

:

Yeah, I've had I think three or four in my

life that have changed the way I go about.

932

:

We talked about, I went from winning

the Super Bowl as a player and I didn't

933

:

work out and then as a football coach

and I don't think I had all the tools.

934

:

It was a great dream of mine to be a

football coach and win a Super Bowl.

935

:

But I didn't have the mental capacity

as far as like an offensive coordinator.

936

:

They need to think three or four plays

ahead and they need to understand

937

:

they're juggling a lot of balls,

formations, personnel, all this stuff.

938

:

All right.

939

:

I didn't have that ability.

940

:

I'm a fixer.

941

:

I can see something wrong and fix it.

942

:

I found my niche.

943

:

In that I still was following my dream

of winning the Super Bowl, but it came

944

:

in the vehicle of being a strength

coach, which was perfect for me.

945

:

It's where I'm at my best

because like I said, I can fix.

946

:

I can see things that are wrong

and I can give the right cues

947

:

because I'm a communicator.

948

:

So I don't tell, I teach, and I think when

we talk about being the best at what you

949

:

do, we need to become great communicators.

950

:

Freddy D: You got to pull people up.

951

:

That's really the bottom line,

is our job is to pull people up.

952

:

Chis Carlisle: So the communication

goes through three phases.

953

:

There's the problem, now

where does the problem go?

954

:

Does it become, constant nagging,

or do we sit down and say, okay.

955

:

What are ideas that we can go

ahead and change that problem,

956

:

and it's just not you sitting out.

957

:

It's everybody who touches the product

that is part of this process, and

958

:

even some people from the outside.

959

:

They may have again, like my

editor had that third person view

960

:

that they can look in and go.

961

:

That's simple.

962

:

Take this out,

963

:

Freddy D: Right

964

:

Chis Carlisle: Then the

third phase is problem solve.

965

:

So you have a problem,

you have a bunch of ideas.

966

:

Now, what problem is most

efficient in a way that we can

967

:

do this so that it can stick.

968

:

It's not just a Band Aid.

969

:

that it actually fixes the problem, but

you've got to have that open communication

970

:

within your organization that you

don't think that you're invaluable.

971

:

That that I don't know everything.

972

:

When I was coaching, I hired a

young lady named Tatyana Ubikova.

973

:

Tatyana was from the Ukraine, was a triple

jumper, went through the Soviet system

974

:

and in training, because at that time

the Ukraine was part of the Soviet Union.

975

:

They teach and coach at

a whole different level.

976

:

They teach you and they want to

break down, they'll take 10, 000

977

:

and they'll break down 9, 999 to

get one, that one super athlete.

978

:

So she comes through the system.

979

:

Now she has a degree in business,

but I hired her as a strength coach

980

:

because her coaching fundamentals,

her understanding and the way that

981

:

she motivated people was amazing.

982

:

I brought a guy named Char Gahagan

and Char was a national powerlifting

983

:

champion, because he understood

how to get people stronger.

984

:

I didn't have that.

985

:

I didn't have this., I was a speed guy.

986

:

I stole all my ideas from a

guy named Vince Anderson, who

987

:

trained Olympic champions.

988

:

So I got all my information from him.

989

:

I was a speed guy.

990

:

Then I got a guy that was a

plyometric guy, a jumping guy.

991

:

So I brought all these people

in because I knew my strength,

992

:

and I knew my weaknesses.

993

:

When we sat down to organize a program,

it was all about taking their input, their

994

:

communication on how to do this best.

995

:

Then I took what I do best is

that I took all that and made it

996

:

into a cohesive program that we're

able to get all that stuff done.

997

:

So as a leader, as the top of the pyramid

of the culture, you've got to be able to

998

:

be humble enough to say, I don't know.

999

:

Freddy D: That's very important.

:

00:48:22,182 --> 00:48:23,392

That's a huge statement.

:

00:48:24,027 --> 00:48:25,237

Chis Carlisle: There is the micro

manager and the micro leader..

:

00:48:25,847 --> 00:48:29,807

The micromanager has his hands and

everything and thinks he knows it all.

:

00:48:30,307 --> 00:48:36,787

The micro leader knows what's going

on, but allows you to do what you

:

00:48:36,787 --> 00:48:40,867

do best because you understand

what it is that you're doing.

:

00:48:41,027 --> 00:48:44,787

Through the culture of the organization,

because of messaging, because of we have

:

00:48:44,787 --> 00:48:48,867

our style set, we have the foundation

there, so the structure is strong.

:

00:48:49,267 --> 00:48:54,057

He allows you, or she allows you,

to go ahead and be the best person

:

00:48:54,057 --> 00:48:57,367

at your job, and you don't have

to worry about them nitpicking.

:

00:48:57,747 --> 00:49:00,727

They may sit down with you and go

ahead and explain, I saw you doing

:

00:49:00,727 --> 00:49:03,737

this, and Pete would call me in and

go, hey, I saw the guys doing this.

:

00:49:03,787 --> 00:49:04,787

Why are you doing that?

:

00:49:04,787 --> 00:49:08,577

I explain how that turns on

the VMO, the vastus medialis

:

00:49:08,667 --> 00:49:10,087

obliquus, turns on the glutes.

:

00:49:10,227 --> 00:49:14,807

It helps with knee support, helps with

hip ability, and it turns the glute on

:

00:49:14,807 --> 00:49:17,387

so that we have our hamstrings safe.

:

00:49:17,887 --> 00:49:19,167

Oh, I didn't know that.

:

00:49:19,347 --> 00:49:22,457

Okay, you wouldn't, but that's

why I'm here, and then he would

:

00:49:22,507 --> 00:49:24,117

go have fun with that, all right.

:

00:49:24,257 --> 00:49:27,307

And we'd go do that, but I

understood why we were doing it.

:

00:49:27,357 --> 00:49:29,347

Freddy D: So I'm going to wrap up here.

:

00:49:29,457 --> 00:49:32,717

One of the things I want to reiterate

is the fact that when you brought

:

00:49:32,717 --> 00:49:36,837

in those subcoaches that specialize

in different things you in turn

:

00:49:36,847 --> 00:49:42,837

really created superfans from them

as well as the team that you were

:

00:49:43,077 --> 00:49:47,347

working with because you were making

them better and perform better.

:

00:49:47,887 --> 00:49:52,307

So it was always about them being able

to perform at the level that they

:

00:49:52,307 --> 00:49:54,207

needed to perform to win the games.

:

00:49:54,687 --> 00:49:58,477

That all tied together in a

collaborative team effort.

:

00:49:58,957 --> 00:49:59,897

Chis Carlisle: Here's a byproduct of that.

:

00:49:59,947 --> 00:50:02,597

Every one of those coaches that

I brought in went on to win

:

00:50:02,607 --> 00:50:04,527

championships with their teams also.

:

00:50:04,527 --> 00:50:07,707

Because of the work we all did, they

took it out and they said, okay.

:

00:50:07,877 --> 00:50:11,137

They applied their own magic in it and

they will be able to be successful.

:

00:50:11,497 --> 00:50:16,017

So it's, when you're a manager who's

lifting people up and wanting them to go

:

00:50:16,017 --> 00:50:19,077

ahead and grow within your organization,

and when they're ready to open their

:

00:50:19,077 --> 00:50:21,037

own shop, then you're all for it.

:

00:50:21,047 --> 00:50:24,237

I'm going to give everything I have to

you so you can go ahead and do it because

:

00:50:24,247 --> 00:50:29,137

I believe I can still do it better than

everybody, but you go do your stuff.

:

00:50:29,687 --> 00:50:29,887

Freddy D: Yeah.

:

00:50:30,047 --> 00:50:31,017

Chis Carlisle: Take all our information.

:

00:50:31,117 --> 00:50:31,337

Freddy D: Yeah.

:

00:50:31,757 --> 00:50:32,017

Great.

:

00:50:32,307 --> 00:50:33,907

So how can people find you, Chris?

:

00:50:33,907 --> 00:50:33,962

Chis Carlisle: Thanks so much.

:

00:50:34,372 --> 00:50:37,252

I'm on Facebook, I'm on Instagram.

:

00:50:37,502 --> 00:50:42,872

My website will have all this and Freddy

will have the QR code when we finish this.

:

00:50:43,062 --> 00:50:50,992

But it's info@thecoachcarlisle.com or on,

on my website is theCoachCarlisle.com.

:

00:50:51,117 --> 00:50:53,167

If you pull that up, my website's there.

:

00:50:53,307 --> 00:50:55,507

You can order my book from

there and I will sign it.

:

00:50:55,737 --> 00:50:57,737

I will personalize it to you.

:

00:50:58,067 --> 00:51:01,737

And then you can find my blogs

and I just finished my 100th blog.

:

00:51:02,077 --> 00:51:04,027

And so it's just articles that I've had.

:

00:51:04,067 --> 00:51:05,157

It's again, stories.

:

00:51:05,157 --> 00:51:07,992

I'm actually going to take those

100 and make another book out of it.

:

00:51:08,412 --> 00:51:08,912

Freddy D: Oh, cool.

:

00:51:08,912 --> 00:51:09,022

Great.

:

00:51:09,072 --> 00:51:12,402

Chis Carlisle: It's just step by

step, and it goes from the five

:

00:51:12,412 --> 00:51:17,772

P's passion, preparation, practice,

performance, and perseverance.

:

00:51:17,942 --> 00:51:21,312

Those five things I've found

make up the championship mindset.

:

00:51:21,312 --> 00:51:21,712

Freddy D: Excellent.

:

00:51:22,092 --> 00:51:25,202

Chris, it's been a pleasure having you

on the Business Superfan Podcast show.

:

00:51:25,892 --> 00:51:29,342

It's been a great conversation

and we'll have you back on again

:

00:51:29,342 --> 00:51:31,522

because we've got more to talk about.

:

00:51:31,607 --> 00:51:33,607

Chis Carlisle: I got four more stories.

:

00:51:33,607 --> 00:51:35,697

Freddy D: Okay, we'll get

into those, we'll do it.

:

00:51:35,707 --> 00:51:39,377

We'll get you on another show and continue

to continue the conversation, buddy.

:

00:51:39,687 --> 00:51:40,907

Chis Carlisle: Thank

you for the opportunity.

:

00:51:40,907 --> 00:51:44,297

It's been great talking to your

group and good luck everybody and

:

00:51:44,297 --> 00:51:47,037

go ahead and live your optimal life.

:

00:51:47,547 --> 00:51:47,907

Freddy D: All right, man.

:

00:51:48,037 --> 00:51:48,447

Thank you.

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