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[S3] Business Matters Podcast Episode 12: Building a Brand that Connects
Episode 1214th May 2026 • Business Matters • Eau Claire Area Chamber of Commerce
00:00:00 00:37:39

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Welcome to a new episode of the Business Matters podcast! Coming to you from the WIN Technology Studio, and a special thank you to our media sponsor, HomeTech by Mosaic.

In this episode, Chelsea Seckora, Director of Brand & Communications, is joined by McKenna Scherer and Jake Smith of Volume One to discuss how the organization has grown into a recognizable and trusted voice within the community. From highlighting local stories and culture to evolving alongside changing media and marketing trends, the conversation explores the intentional strategy, creativity, and relationship-building that have helped Volume One carve out a unique presence in the region.

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