Shownotes
What if the reason marketing feels so hard… is because you’ve been trying to do it in a way that doesn’t actually fit you?
Because so many counsellors believe they need to be:
- Louder
- More visible
- More confident online
- Or constantly “performing” in order to grow their practice
And this conversation goes in a very different direction.
This week, I’m joined by the fabulous Melitta Campbell, award-winning business coach, TEDx speaker, and author of Value Whispering.
We talk about the kind of marketing that feels more human, more relationship-driven, and far more sustainable for people who don’t want to spend their lives trying to be the loudest person online.
There’s also a really interesting part of the conversation where we accidentally drift into talking about sales… and why counsellors may already be far better at those conversations than they realise.
This episode is for you if:
- Marketing leaves you drained
- You’ve ever thought ‘I’m just bad at visibility’
- Social media feels performative
- You worry about sounding salesy
- Or you’ve been trying to force yourself into strategies that simply don’t feel like you.
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