Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right?
Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way.
Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post or a blog even.
You’re seen as a trusted source of information from the person who hosts the podcast and it’s vital that you get it right and make a good impression.
They’re giving you the privilege of being about to access their audience, and that’s the potential to connect with tens of thousands of people who had never heard of you before.
So you want to make a good impression so on International Podcast Day - September 30th - I’m sharing how to be the perfect podcast guest.
In this podcast episode there’s ten things to consider when you’re appearing on a podcast to make sure it’s a memorable experience for the host and the listener.
Key topics and timings in this episode:
0.18: Podcasts and how they can help you promote your business.
1.24: How I became a podcast addict and signed up for a programme after listening to podcasts for ten hours non stop!
3.22: Why we need to appreciate the opportunity from the podcast host as they are putting us in front of their audience.
4.03: International podcast day September 30th.
4.30: The ten steps to being the perfect guest.
4.31: It’s about their audience, not you.
7.02: Be conversational and chatty.
8.51: Look for visual cues from the host.
10.16: Be interesting and enthusiastic.
12.30: Prepare the key things you want to get across.
15.14: Have your bio and images ready.
16.51: Assume the listener has no idea who you are.
19.01: Check your sound and connection.
21.07: Shout about the episode.
24.12: Build a podcast library on your website.
Links mentioned in this episode:
Thank you to Chloe Nerina Fuller from the Assistance Dog Education project you can find out more about her podcast here.
Pitching to podcasts? Try this episode: How to pitch yourself as a podcast guest here that goes into more detail.
Want to start a podcast? Try How to start a podcast for your pet business with Ant McGinley