In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions.

In this episode, we discuss:

• The importance of simplicity
• The Double Diamond Design Framework
• Techniques for gathering diverse viewpoints 
• Breaditation

CONNECT

• Dave Thackeray on LinkedIn https://www.linkedin.com/in/davethackeray/ and X: https://twitter.com/DaveThackeray 
• Dave’s website: https://www.wordandmouth.com/ 
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 
• YouTube: https://www.youtube.com/@MarketingFreedPodcast 
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed 
• PlayerFM: https://player.fm/series/series-3552796 
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 
• Deezer: https://www.deezer.com/en/show/1000659902