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How Anyone Can Practice Skills to Be Better At Sales - Jonathan Mahan, Co-Founder, The Practice Lab
Episode 8223rd November 2022 • Stories of Selling Human • Alex Smith
00:00:00 00:53:17

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Jonathan Mahan is the Co-Founder of The Practice Lab - the first ever training community for sellers ready to develop their skills like athletes, performers, and musicians do theirs. The Practice Lab programs help sales people cut through the clutter of tips and tactics to learn the most impactful core sales behaviors that make selling feel good and net meaningful results and deliberately practice them in a community of people who recognize that experimentation, awkwardness and even failure are vital prerequisites to mastery.

This was a fun episode where we dig into how anyone can practice soft skills in their personal life and also how salespeople can bridge the gap between knowing and doing. We make the point that sales isn't something that you only learn steps to and then can automatically succeed. There are key skills that must be constantly developed, practiced, and applied in order to find continued success. We talk about skills that are not commonly practiced. Things like how to practice curiosity or empathy and the difference between impactful curiosity and where curiosity can miss the mark. If you want to learn sales outside of typical sales steps and find ways to practice it more in casual personal situations, this episode is for you. And if you are in sales and want to really dive into practicing this stuff in a community of sellers, please visit -

Key moments:

05:05 - Patterns, puzzles and the game of human behavior. How Jonathan went from a shy kid to becoming someone who could meet new people easily and get them talking.

24:07 - Practicing genuine curiosity and honing your human skills. How to practice things like curiosity and empathy in personal interactions.

45:41 - What will the world of sales look like in the future bridging the gap btw knowing and doing.

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