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In order to understand business moves of large corporations, it's a useful exercise
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00:00:08
to consider how they relate to existential threats to their business model.
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00:00:14
Why did Amazon build prime video?
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00:00:17
To protect itself from Netflix and other streaming platforms.
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00:00:21
It's not hard to imagine Netflix monetizing product placements by
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offering viewers the possibility to shop for the things they see in a show.
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00:00:32
Nowadays we're living in the attention economy.
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00:00:35
If somehow instead of the web, all of the attention went to Netflix or some other
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00:00:41
streaming platform, Amazon would be left without much attention and thus, without
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the possibility to sell you things.
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00:00:50
Why did Google build Chrome?
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00:00:53
To protect itself from any other browser dominating the web.
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The web is where Google makes its revenue.
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00:01:01
Therefore, if anyone, for example, Firefox or Safari, reached the position
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of a gatekeeper who can replace Google as the default search engine
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or, worse, block ads, it would mean an existential threat to Google.
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00:01:19
Similarly, why did Google buy and nurture Android?
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00:01:23
To protect itself from any mobile platform, dominating
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the access to the user.
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00:01:29
If anyone, for example, Apple with the iPhone, reached the position of
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a gatekeeper who can control what apps can be installed on most users’
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devices, it could potentially become an existential threat to Google.
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So what would be an existential threat to your business?
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And what do you need to build in order to protect yourself against it?
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Do you understand your customers well enough that you
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can identify those threats?
