Shownotes
This week, I’m taking you behind the veil of a real-time project: a 3,000-sq-ft, family-run Brazilian steakhouse in San Diego’s Gaslamp. After smoke and water damage from last year’s fire, the owners asked us to refresh on a very tight budget—without losing legacy. We’re building a nature-forward concept inspired by butterfly wings, jungle softness, and river ripples to attract a younger, social-sharing guest while honoring the founder’s story. You’ll hear how we’re sequencing high-impact moves (starting with “crystal cave” restrooms), reusing what we can (table bases, lighting locations), and designing zones with intentional lighting, textures, and screens to create mystery and flow. If you want to see the visuals, hop on the Behind the Veil newsletter.
What you’ll learn
- How to build a concept from a single heritage artifact (and make it feel intentional, not theme-y).
- Budget-savvy upgrades: large-format tile, prefab counters, selective lacquer, and zone-specific sconces.
- How to handle immovable elements at the entrance (hello, salad/hot bar) with screening and lighting.
- Restroom strategies that elevate guest experience and inclusivity (family-friendly layouts).
- Practical ways to use lighting and soft dividers to create flow, intimacy, and discoverability.
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