Barney Worfolk Smith thinks start-ups get it wrong when they let their go-to-market process become diluted as they grow. Thinking, planning and doing all need to be coherent and unified - that's his Shiny New Object and what he tells us about on the latest podcast episode.

Listen to Barney's top marketing tips, his new beliefs and his views on the future of marketing.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net