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2022: The Year Podcasting Says "Hold My Beer!"
Episode 614th January 2022 • Podcast Pontifications • Evo Terra
00:00:00 00:12:07

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My Long Winter's Nap is over and the podcasting landscape

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has never looked brighter.

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And maybe a little different?

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No, a lot different.

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I'm convinced the changes are just getting started.

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Hold onto your butts!

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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

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And speaking of that, welcome back to me.

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It's been a while, two months to be mostly exact.

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Thank you very much for sticking with me during the Long Winter's Nap.

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And if you joined recently while I was away on my Long Winter's

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Nap, welcome to the party.

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So there've been some changes while I have been away, the biggest one

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being I am no longer an advisor to Captivate.fm, the hosting company.

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No, they didn't kick me out of the cool kids club.

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Captivate was acquired by Global, a leading UK media company.

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So a big, huge congrats to both Mark, Kieran, and everybody

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else on the team at Captivate.

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This show, Podcast Pontifications, is and for the foreseeable future, at

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least, will remain hosted on Captivate.

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I am happy with the service very much, and I'm also very confident that the

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service Captivate is in great hands as it transitions into the Global umbrella.

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Mark and Kieran are staying involved, by the way, so

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everything's going to stay the same.

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If you're also on Captivate, you're going to keep loving it.

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But with that acquisition comes an end to my tenure as an advisor for the company.

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And then also comes to an end the tenure of all the other advisors.

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So my friends James Cridland, Daniel J.

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Lewis, Jordan Harbinger, it's been a pleasure serving with you guys.

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Maybe we'll do something else in the future.

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Speaking to that, if, in fact, you run a podcast-related service

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company and you're looking for a new member to join your advisory board,

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I no longer have any conflicts.

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Just sayin' - Brad.

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And speaking of podcasting, I'm hosting yet another podcast about podcasting.

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I know, it's crazy, right?

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This isn't a brand new show, but I am the brand new host of

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the second season of this show.

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3 Clips, a Castos original, is now hosted by this guy, me.

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The very first episode of the second season, with me as the host,

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will drop on January the 10th.

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So just a few days from now.

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3 Clips, if you're not already a listener, unpacks the creative process

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behind groundbreaking podcasts by, well, can you guess the conceit here?

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That's right, we play three clips from an episode of the show and

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then break down why those decisions were made with the podcast creator.

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It's a lot of fun.

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And I think it's also a perfect companion for Podcast Pontifications.

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So 3ClipsPodcast.com to get subscribed so you don't miss out on that first

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episode when it drops in just a few days.

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Finally, some changes coming to Podcast Pontifications.

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Now, yes, relax, it's still a four-times-a-week, short-form podcast

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that is focused on the ways that serious podcasters can make podcasting better.

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No changes there.

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But the process is changing.

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For example, I'm no longer recording, producing, and then releasing

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each episode in the same day.

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That was a lot of work.

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It still takes me about four hours in total per episode to do all the work, but

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now that work is spread out over time.

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You see, I told you when I left you two months ago, that I'd be busy

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working on new episodes during my Long Winter's Nap, and that wasn't a lie.

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The results should be, I hope, better episodes since I'm not completely under

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the gun, having to get things published at a certain time every single day.

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But that also means two other changes, for better or worse, depending

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on your perspective, I suppose.

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One is that, much to the disappointment of Betty, Arlen, Kevin, and maybe three

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or four other people who have ever watched the live tapings, I'm no longer going live

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at 7:00 AM my time to record this show.

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Look, I still think there's much value in podcasts letting their most ardent

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fans in on the podcast recording and the process of doing it all behind the scenes.

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But since I'm moving to a batch process, instead of recording and producing on

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the exact same day at the exact same time, it doesn't make a whole lot of

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sense for me to keep trying to do it that way so people can watch the process.

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It needs to be more flexible.

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So I'm very, very sorry to disappoint you, but hopefully the better

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episodes are going to make up for it.

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So that's three really big changes, but that's just the start

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of what serious podcasters can expect to see more of in 2022.

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All of that that I just spoke to is just really a microcosm of what I

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think is going to happen to podcasting in 2022 as the year progresses.

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First of all, you should expect massive acquisition and consolidation.

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Heck, Spotify already said they have three and a half billion dollars to

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spend this year, and at the end of last year they came in and scooped up

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Aussie podcast hosting company and radio broadcast-to-podcast enabler Whooshkaa.

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But it won't just be Spotify swinging around these big bags of money.

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Tomorrow, in fact, I'll get into why our industry looks so

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attractive to those on the outside.

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Secondly, perhaps because of the thing I just mentioned, you're going to see, I

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think, lots of your favorite podcast hosts launch or host new, additional podcasts.

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I already know lots of collaborations in the works and I may be a part of some, but

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I can't talk about those things right now.

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And I know gobs more exist underneath the surface.

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So maybe you're cooking a collaboration of your own.

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You can tell me.

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I can keep a secret.

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And lastly, it's that pesky change thing.

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Look, I'm not going to say that 2022 is going to be the

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singularity moment for podcasting.

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But I do think that because of the two points I just mentioned, plus increasing

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ad revenues - we're going to break a billion dollars this year - plus,

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the changes that are rumbling through podcasting thanks largely in part to the

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Podcasting 2.0 namespace modifications, plus the creative world trying to

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claw back from two years underneath this pandemic that just won't go away?

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I think 2022 is going to be a wild year, podcasters.

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I hope you're ready for it.

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With that, I shall be back tomorrow with yet another Podcast Pontifications.

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Cheers!

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Podcast Pontifications is written and narrated by Evo Terra.

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He's on a mission to make podcasting better.

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Links to everything mentioned in today's episode are in the notes

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section of your podcast listening app.

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A written-to-be-read article based on today's episode is available at

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podcastpontifications.com where you'll also find a video version and a corrected

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transcript, both created by Allie Press.

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Podcast Pontifications is a production of Simpler Media.