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What Works for Accountants on Turning Intentions into Action 2
Episode 2910th February 2022 • Accounting Influencers Podcast • Rob Brown (Accounting Influencers Roundtable - AIR)
00:00:00 00:13:41

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Episode 29. In today's practical episode, "What Works for Accountants on Turning Intentions into Action 2."

Continuing last week's bonus episode theme, Martin Bissett and Rob Brown share more tips for busy accountants who want to be more productive and intentional with what's important. Key takeaways from this episode include:

➩ the difference between an accounting practice and an accounting business

➩ what constitutes a 'value creating accountant'

➩ what makes commercially-run accounting firms more valuable and more attractive to venture capital money

➩ how to break out from a professional services firm model to a professional knowledge firm model

➩ what accountants should be doing with their discretionary time beyond the chargeable hours

➩ how the busy fools in accounting firms achieve little and spent too much of their time 'firefighting' and reacting

➩ why it's easy for accounting professionals to plan but not so easy to execute plans

➩ the importance for accountants of seeing that what they do today has an impact on their legacy and their future

➩ the definition of commitment for accounting people that gets things done or gets things ignored

➩ how everyone has things to do and everyone is busy, so accountants saying they are maxed out is not an excuse

➩ the impact of micro commitments, small actions and twenty minutes allocated to action for busy accountants

➩ the power of time blocking for busy professionals like accountants and CPAs that sets aside time for tasks in a calendar


The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.



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