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Books, Courses, Programs, Continuity, Oh My! What Do I Create First?
Episode 31710th October 2023 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, Tara reviews how to determine which delivery method works best to package your expertise or signature framework.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Transcripts

Tara Bryan:

Hey everybody, it's Tara, Bryan, and you are

Tara Bryan:

listening to the course building secrets podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time or team to your business? If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in. Hey,

Tara Bryan:

everybody, welcome to today's episode of the course billing

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secrets podcast, I am coming in from location again from the FHL

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2023 conference. And so, so happy to be coming in today to

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provide you some insights. So once you've determined your

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signature framework, one of the cool things is that once you

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have it, you can deliver that framework in lots of different

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ways to your customers, right. So there's, you can deliver it

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in a book, you can deliver it in a live event, you can deliver it

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in a completely one member set evergreen digital experience,

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you can do it in a program, you can do it in coaching, you can

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do it in one on one, you can do it however you want to do it,

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right. And one of the most impactful ways to not only

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deliver your signature framework, but also be able to

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leverage your time and experience so that you can

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deliver an amazing experience and not like kill yourself in

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the process is to look at that digital delivery. So I want to

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talk about that today. Because there's two main ways that I

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would recommend starting to scale what you're doing. So so

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often, when people come to us, we're like, we want to create a

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coaching program, we want to create a digital program. And

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what they do is either go one, one of two ways. One is they

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want it to be completely automated, where they don't have

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any input or relationship with their customers, right? It's

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just on autopilot. And it's already done and dusted. And,

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and final. And then the other end of the spectrum, we have

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people who come in who want to be teaching live over and over

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and over and over and over and over again, right. And so every

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time they have a new cohort, they're teaching it live,

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they're kind of reinventing the wheel, they're spending a ton of

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time recreating things over and over. So we sort of take these

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two extremes, and, and put together a hybrid approach,

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which leverages your time and an experience in the things that,

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that make an impact. So people can actually consume what you're

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what you're providing on demand, and provide that hands on live

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experience, to help them navigate through the challenges

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that they're gonna have along the way. And so it's different

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than just like showing up in teaching and, and delivering

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your program. What it looks like is you're putting the teaching

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elements or some of the sort of background elements into, you

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know, video or interactive video, however you want to, you

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know, create it, and then leveraging your time to deliver

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on the key areas that somebody needs to keep moving forward. So

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I'm going to just highlight two different approaches to that.

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One approach actually was fascinating. So Garrett, white,

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if you're familiar with Garrett white, introduced this concept

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today, or this week at FHL, so we want to go through the model

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because it's not a new model, but it's the way that he

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explained it, I thought was really great for people who are

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sort of new in this room. So it's called a facilitated

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program. And what that means is that you're going to start with

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a video from the person who owns the unique methodology right? On

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the step that that they're on. So the video is going to help

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them with the context, the background of all the teaching

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elements, right. And that's going to be done in video. So

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that can be done on demand. That can be done in an in an

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immersive experience. However you want to kind of organize

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that. And so that's the very first step. Then the second step

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is you're giving your customer a call to action, which is go do

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this act. 70 go apply this in your work, do this homework what

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however you want to structure it, right? So there's a teaching

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element. And then there's a practical application element,

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right to go off and do this thing. Once they've gotten dot

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done that and they come back. And then they're part of a small

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group discussion. So, you know, the group is kind of in a

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breakout group, right, so a smaller group five or six people

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or something like that. And they're discussing how they

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applied the concept that was being taught the stuff that was

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being taught at that particular time. So they're discussing that

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they're sharing their experiences, or, you know, maybe

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getting some, you know, help or some coaching or whatever else

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in that part of the process. And then they come back to the big

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group, in whatever way shape or form be at a community or live

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experience, or however you kind of bring them back to review the

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key points, get those pieces, and then you move to the next

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step. And you go through the whole process again, right. So

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that's a facilitated model. And so you can, you can do it that

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way, which, which leverages the time and experience of the

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expert, because at the end of the day, until you can leverage

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your time in a way that allows you to put more and more people

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into it without lessening the experience, you're not able to

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truly scale. So if your goal is scaling, this is a great model

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that keeps you engaged, because a lot of times people like to be

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involved in the process, not just like letting it like

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setting it and forgetting it. So if you want to be involved in

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the process, this is a great way to leverage your time. Like I

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said, I have clients who come in, and they're like, We want to

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teach it every single time. And we want to, you know, be

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involved in the coaching, and we want to be involved in the

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questions and answers and we want to be involved in all these

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things. Well, what happens is the burden for that customer to

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show up so much on a specific time, becomes very difficult.

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And so it affects the participation, it affects

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somebody's ability to actually participate and show up at each

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one because they have other things going on. And so this

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leverages the experts time, and it also leverages your customers

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time, some people like to consume learning in the morning,

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when they're working out some like it. And when they're at

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their desk, some like it at in the evening as they're walking

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or moving or, you know, just at the end of the day, when you

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have when you require everyone to be there all the time. It's,

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it's not serving anyone, because it's taking up your time, and it

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may not be the best time for that person to sit down and

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really be able to focus. And so it's actually beneficial for

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everyone. Okay, so that's a facilitated model. Now, you can

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do that same type of model, and have it be almost completely

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automated. So the only time that you would have the would show up

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would be kind of in that small group, let's talk about your

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homework, let's talk about what questions you have, let's do

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some laser coaching, let's do some hot seats. And you can do

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that in a one on, I'm sorry, you can do that in a once a week

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call that you are offering to people, right. And so you don't

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have to show up every day, you don't have to show up for you

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know, eight hours or whatever it is, could be once a week. And

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it's it's you're just available for people when they want to

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start when they want to discuss, or you you've actually created

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the program that way, right where the teaching is outside.

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And then they come in it's concentrated time, where they're

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able to discuss any challenge that they have, it is a great

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model, that that takes the burden off of you to come up

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with a teaching every time and like I said the customer was

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able to learn on their own time and apply it on their own time.

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And then once they've actually, you know, like applied that

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piece, then they can move on to the next step.

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And so what it does is it allows you to help when they need it.

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Not just like, I don't know if you've ever done this, but you

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have a coaching call, and somebody scheduled a coaching

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call with you. And then you sit there and you're like, Okay, so

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what can I help you with? And they're like, why don't really

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have any questions. And they're like, Well, why did you schedule

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the call, right? Well, because that was part of how you

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explained how the process was gonna work, right? So they don't

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want to miss it. But you have to kind of drive the bus when it

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comes to that piece of it. So hopefully this serves you like

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it's two different methods. Both allow you to be engaged at the

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right time, that really leverages your expertise

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leverages your ability to help somebody and keeps them moving

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down the path without just showing up and having to

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recreate the wheel every single time. My clients who kind of

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start in that model just like me me teaching every single cohort

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get to a certain points usually about like, cohort three. And

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they're like we're exhausted, exhausted from the launching,

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exhausting, the marketing, exhausting, exhausted from the

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teaching, and going through the process. And there's so many

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ways to really leverage your time by by adding new digital

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experiences. Even if you're not ready to go 100% Digital, right,

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you can start looking at that process. So that is my

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corresponding tip for you today. So I hope that serves you have a

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great day in the shownotes is my link to jump on a call with me

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if you want to talk through this? If you have some

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questions, if you need a little bit of help kind of structuring,

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what does this look like? How do I how do I take what I have?

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And, and really start to repackage it in a way that

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leverages your time gives you the ability to scale and really

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folk focus on helping people get results. Give me a shout to get

Tara Bryan:

you covered. All right. Buh bye.

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