Shownotes
The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.
Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.
Find out about:
- How we can plan the journey that our audience go on
- The seven courses of your customer journey – with your main (long-form content) as the focus
- How content repurposing helps you plan and create content around your ‘main’ long-form content
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