Setoda has a long history as a port town and as I've visited and done consulting trips there over the last 10 years, I saw great potential, but the recent investments in new facilities that build on the traditional aesthetic and heritage of the area are helping to create a lot of destination appeal and positive branding for the area.

Episode 3 of this new podcast series exploring insights and inspiration from Travel Destinations in Japan focuses on the traditional salt port of Setoda in Onomichi, Hiroshima, Japan along the Shimanami-Kaido Cycling course. Watch the Video of the Talk Here