A happy, satisfied customer is a returning customer. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the first four with Lucas and Pitstop.

1. Monitor what matters; customer retention, net promoter score, customer effort score, orders per customer and recency
2. Change the way your company defines success. An internally aligned and united vision provides consistent, quality service, increasing CLTV
3. Find your ideal customers. Recency, frequency, and monetary (RFM)  segmentation analysis can help you identify your most valued customers.
4. Identify your top and toxic products. Removing toxic products and optimizing your inventory will reduce low-value customers and encourage high-value customers.

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