If you’ve ever thought working with influencers could be a good idea for your business but you’re intimidated of approaching them, worried it will cost thousands, scared you’ll send products and never get anything back for it - this episode is for you!

Vicky helps businesses to harness the power of influencer marketing without huge budgets and in this episode she breaks it down in to easy steps you can follow to get started.

Episode key takeaways:

• What exactly is an ‘influencer’ and how do you find them
• The first step to working with influencers
• Creating long term relationships
• How much do influencers charge and what do you get for the fee?
• The difference between influencers and content creators.

INTRODUCING: VICKY SILLS

Vicky has 20yrs experience in B2C marketing, and before launching Lemonade Social in 2018, spent 5 years working in the Creative Solutions team at the London Evening Standard, working with brands including British Airways, Starbucks, and Andrew Lloyd Webber Productions. Prior to her role at ES, Vicky worked for a film partnerships agency, working on above and below the line media partnerships and promotions. Her clients included Walt Disney Studios and 20th Century Fox. Vicky now specialises in organic social media management and influencer marketing and has managed social media campaigns for Celebrity Mum / Dad of the Year sponsorship, Instagram Story brand takeovers and new product launches.

IMPORTANT LINKS:

WEBSITE: www.lemonadesocial.co.uk

INSTAGRAM: @lemonadesocial_

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