Will Dukes of Sales Partners Florida argues that bringing in revenues requires you look at your marketing and sales activities like a campaign. Answer the questions, "What am I trying to sell" and "Whom am I trying to sell it to" and then develop a campaign targeted to do that. Will advises that you have to act with intention not randomly in coordinating all your sales and marketing activities. He provides a 5 step approach to building a campaign for your sales activities. Listen to the end for his gift to understand how growing up as a farmer has informed his work in sales.

Show highlights

01:22 Branding, marketing, sales, and retention are different parts of the same process.

04:34 When it comes to getting new clients, you need to think about all your activities as a campaign

07:40 Act with intention, not randomly

11:37 Benefits from using a campaign approach to marketing and sales

19:25 5 steps to follow to implement a campaign approach to client acquisition

24:39 Learn about Will and what farming has to do with it. Email Will at willd@spfla.com.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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