What if cannabis brands could bypass retailers and sell their goods directly to customers? No more haggling with storefronts for shelf space or cutting margins to appease a demanding business owner. Now, brands can reclaim their power and gather valuable customer data thanks to direct-to-consumer technology platforms. In this episode of Cannabis Tech Talks, Cannabis & Tech Today managing editor Patricia Miller speaks with Roie Edery, CEO and founder of Ginger Commerce. Edery’s platform allows brands to market directly to its customers and provide shipping and delivery services without a middleman. Find out how this disruptive tech is shaping the future of retail in this enlightening episode. This episode of Cannabis Tech Talks is brought to you by Hardy Diagnostics | Pathogen Detection & Environmental Monitoring Products  See the amazing line-up of products go to: https://hardydiagnostics.com/