Have you ever dreamt of having a food brand?
In this episode of More Clients Less Effort, Tim Hyde dives into the world of food and product development with his guest, David Burns, the founder of DJB Food Group and Creme Design.
David shares his extensive experience and insights gained from a lifetime in the food sector, starting as a chef and transitioning to a corporate career at Coles before establishing his own successful businesses.
The conversation explores the common mistakes made by food entrepreneurs when presenting their products to major retailers and the importance of understanding the commercial realities, supply chain logistics, and conducting thorough consumer research to ensure product differentiation and resonance with the target audience.
David provides valuable advice on leveraging personal branding, storytelling, and consistent content creation across multiple channels, such as podcasts, social media, and email marketing, to build a strong reputation and effectively market your brand. He emphasises the power of sharing success stories, insights, and tips and tricks to establish thought leadership and attract new clients organically.
The discussion also touches on the future of marketing in the food sector, with David predicting the increasing influence of AI in content creation, as well as the growing importance of brand purpose, sustainability, and ethical practices in resonating with conscious consumers.
Altogether, this informative episode provides valuable lessons and, highlights the significance of strategic planning, personal branding, content marketing, and staying ahead of industry trends while maintaining a purpose-driven approach to product development and marketing.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Who is David Burns? (00:20)
- Dave’s transition from chef to corporate career (03:34)
- Tips to penetrate the major wholesalers and retailers in the food/supermarket industry (06:06)
- How to position yourself and your businesses at the top of the market (08:36)
- The value of consistency in your content strategy (11:13)
- Quickfire questions with David (13:47)
Get in touch with DAVID BURNS
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