Lori Boyer: 00:00:00

Welcome to Unboxing Logistics.

Lori Boyer: 00:00:02

I'm your host, Lori Boyer, and I am excited today because we have got

Lori Boyer: 00:00:07

one of our EasyPost Insider editions.

Lori Boyer: 00:00:11

Those are episodes where we get to introduce cool new things that are

Lori Boyer: 00:00:14

going on behind the scenes at EasyPost.

Lori Boyer: 00:00:17

And we've got a really, really new, fun, exciting product that

Lori Boyer: 00:00:22

we are gonna be introducing today.

Lori Boyer: 00:00:23

And so, I brought on one of our senior product managers to

Lori Boyer: 00:00:28

walk us through the whole deal.

Lori Boyer: 00:00:29

Let's find out if this is something that works for you and, and might

Lori Boyer: 00:00:33

be a right fit for your company.

Lori Boyer: 00:00:34

Brittany Williams.

Lori Boyer: 00:00:35

Brittany, can you introduce yourself?

Brittany Williams: 00:00:37

Yeah, I am an ecommerce and parcel shipping

Brittany Williams: 00:00:41

product manager through and through.

Brittany Williams: 00:00:42

I've been doing this for 10 years, and I've worked on all sides of the industry.

Brittany Williams: 00:00:47

I started within direct consumer shipping, shout out to my pals over

Brittany Williams: 00:00:51

at Lulu's, and have been with EasyPost for the last few years, creating

Brittany Williams: 00:00:55

technology to make shipping simpler.

Brittany Williams: 00:00:58

I'm also an ecommerce business owner myself, and I online shop a lot.

Brittany Williams: 00:01:02

So, definitely many layers in the ecommerce industry for me.

Lori Boyer: 00:01:07

Yeah, Brittany has been around and has seen it all.

Lori Boyer: 00:01:10

She does incredible work on the product side, so I'm really

Lori Boyer: 00:01:13

excited to hear from her today.

Lori Boyer: 00:01:15

We're gonna let be hearing about EasyPost Forge, right?

Lori Boyer: 00:01:19

This is the product that you've been working on buried in,

Lori Boyer: 00:01:24

sleeping, Forge, coming out of your eyes and ears, everything else.

Lori Boyer: 00:01:28

So, in a nutshell, Brittany, what is EasyPost Forge?

Brittany Williams: 00:01:31

Forge is EasyPost's solution for businesses that want to

Brittany Williams: 00:01:34

white label our shipping technology into their own products and services.

Brittany Williams: 00:01:39

But, even more than that, it is a sophisticated administrative tool

Brittany Williams: 00:01:44

where everyday business teams can onboard and manage your customers and

Brittany Williams: 00:01:49

gain unparalleled access to analytics about what's happening on your, on your

Brittany Williams: 00:01:55

shipping offering with your customers.

Brittany Williams: 00:01:57

So in a sentence, it's about you know, bringing more value to your customers

Brittany Williams: 00:02:01

and your team without time waste.

Lori Boyer: 00:02:04

Okay, so let's pretend I'm a 3PL.

Lori Boyer: 00:02:07

What, what would this look like?

Lori Boyer: 00:02:09

Like, give me a kind of practical application.

Brittany Williams: 00:02:12

Yeah, so 3PL they manage, they often manage brands

Brittany Williams: 00:02:16

and retailers, and each one of those brands could be represented as a

Brittany Williams: 00:02:20

customer or a sub account within Forge.

Brittany Williams: 00:02:22

What they could do is create these customer records, assign carriers to

Brittany Williams: 00:02:28

that customer through the platform.

Brittany Williams: 00:02:29

They don't need developer team to do this.

Brittany Williams: 00:02:33

And then at its core, of course, Forge is built on top

Brittany Williams: 00:02:36

of EasyPost's, core API suite.

Brittany Williams: 00:02:38

So, we've got the highest uptime year after year after year, most reliable APIs.

Brittany Williams: 00:02:45

You get access to all of that, plus the customer management pieces that

Brittany Williams: 00:02:48

help you manage each of your brands in your 3PL network, and then also view

Brittany Williams: 00:02:53

collectively like how the business is doing across all your brands.

Brittany Williams: 00:02:57

So that's the 3PL I would say.

Brittany Williams: 00:02:59

Yeah.

Lori Boyer: 00:03:00

So if I'm, you know, Lori Boyer, 3PL or, or let's say

Lori Boyer: 00:03:03

I'm a marketplace or, or anyone who deals with a lot of shippers, right?

Lori Boyer: 00:03:09

Would they then, are you saying the shippers themselves, it would,

Lori Boyer: 00:03:13

they would have access or, or we'd have access for the tools for all

Lori Boyer: 00:03:16

of the, the shipping APIs, the, the label printing, all of that.

Lori Boyer: 00:03:20

But it would look like it's coming from Lori Boyer, not from EasyPost, right?

Brittany Williams: 00:03:24

Right.

Brittany Williams: 00:03:25

Yeah.

Brittany Williams: 00:03:25

So what you do is you, you.

Brittany Williams: 00:03:27

We assume that you've got some application that is where the

Brittany Williams: 00:03:31

shipping's happening, some some service or product external to EasyPost.

Brittany Williams: 00:03:35

You're basically plugging in the EasyPost API suite and customer

Brittany Williams: 00:03:39

management into that product where your customers live and interact.

Brittany Williams: 00:03:45

And then Forge becomes your admin tool where your team members can

Brittany Williams: 00:03:48

go in and maybe expedite onboarding customers by doing it through our

Brittany Williams: 00:03:53

platform and getting insight into everything that's going on with that

Brittany Williams: 00:03:56

customer, enabling-disabling carriers.

Brittany Williams: 00:03:59

I know a common pain point that I've heard, for example, is, there's

Brittany Williams: 00:04:04

a high demand for random carriers.

Brittany Williams: 00:04:06

Like hey, I need carrier B, you know, MR. 3PL or whoever.

Brittany Williams: 00:04:11

And to add that could be a huge lift for a business.

Brittany Williams: 00:04:14

You gotta integrate with that carrier, do all these things, or now hear me out.

Brittany Williams: 00:04:18

You can go into the dashboard and click a button and enable it for that customer.

Brittany Williams: 00:04:22

So yeah, I think at its core we've, our objective was to build

Brittany Williams: 00:04:27

something that reduces overhead and cumbersome processes, and it's a

Brittany Williams: 00:04:33

million different point solutions.

Brittany Williams: 00:04:35

Like, you have one vendor for this and another vendor for that.

Brittany Williams: 00:04:38

It's truly everything you need, all in one platform, with

Brittany Williams: 00:04:42

the best APIs underlying it.

Lori Boyer: 00:04:44

Okay, awesome.

Lori Boyer: 00:04:45

So what was sort of the spark that, that kind of created, this?

Lori Boyer: 00:04:49

Is it, you were hearing pain points from customers.

Lori Boyer: 00:04:51

Why?

Lori Boyer: 00:04:51

Why did we go down this route?

Brittany Williams: 00:04:53

Our business, it turns out, was really split down the middle

Brittany Williams: 00:04:57

with on one side we had customers who were direct to consumer shippers, retailers,

Brittany Williams: 00:05:03

brands, just shipping packages to their customers who needed reliable APIs,

Brittany Williams: 00:05:08

multiple carriers, things like that.

Brittany Williams: 00:05:10

But on the other half of our customer base, we found that it was actually

Brittany Williams: 00:05:13

other businesses who were wanting to create their own shipping

Brittany Williams: 00:05:19

solution in their own unique way.

Brittany Williams: 00:05:21

And they were using EasyPost to help reduce the lift and burden to build out

Brittany Williams: 00:05:27

things like whatever it is, insurance, you know, carriers you name it.

Brittany Williams: 00:05:32

And the challenges across these two groups are totally different.

Brittany Williams: 00:05:35

Like on the one side you need performance, you need flexibility and

Brittany Williams: 00:05:39

speed to delivery, all these things.

Brittany Williams: 00:05:41

But for our white label group, they need to bring value to their customers.

Brittany Williams: 00:05:46

They need to be competitive in the market, and they need to do all these

Brittany Williams: 00:05:49

things without wasting a ton of dev time and a ton of administrative overhead.

Brittany Williams: 00:05:54

So.

Brittany Williams: 00:05:55

Yeah really it's like to serve these two groups well, we had, we made the

Brittany Williams: 00:05:59

strategic choice to basically branch it off and tailor solutions for each segment.

Lori Boyer: 00:06:05

So then what, what are the groups in this segment?

Lori Boyer: 00:06:07

If you could list them out, what, what are the typical, you

Lori Boyer: 00:06:11

know, use case scenarios here?

Brittany Williams: 00:06:12

Well, I think Forge is built for, you know, 3PLs.

Brittany Williams: 00:06:16

You've called that one out already.

Brittany Williams: 00:06:17

Marketplaces, technology companies just creating a new product or service,

Brittany Williams: 00:06:23

even carriers, you know, anybody who is going out there in the world,

Brittany Williams: 00:06:27

serving businesses who are shipping.

Brittany Williams: 00:06:30

If you're trying to improve shipping, like you're, you're, you're doing what

Brittany Williams: 00:06:34

EasyPost is trying to do in a sense, which is to make shipping simpler, to

Brittany Williams: 00:06:38

delight your customers who are using carrier services and things like that's,

Brittany Williams: 00:06:43

that's really who this product is for.

Lori Boyer: 00:06:46

Okay, perfect.

Lori Boyer: 00:06:47

Are there any certain features?

Lori Boyer: 00:06:49

So if we're talking here, EasyPost Forge, do you have any pet secret favorites

Lori Boyer: 00:06:55

or, or just are you gonna be Brittany, who's, I love all my children equally.

Lori Boyer: 00:07:00

Oh, what are your favorite features?

Brittany Williams: 00:07:02

No, I definitely love some children more, more than others.

Brittany Williams: 00:07:08

Yeah, I have two top contenders in terms of features.

Brittany Williams: 00:07:13

First is Forge's administrative tools around customer management.

Brittany Williams: 00:07:18

So any customer of the business or business that signs up for your

Brittany Williams: 00:07:22

service or product can be represented as one of these subaccounts.

Brittany Williams: 00:07:26

And Forge has a subaccount management piece to it, where non-business or

Brittany Williams: 00:07:32

non-developer roles like support agents, finance team members, you name

Brittany Williams: 00:07:36

it, just non-developers can go in and onboard and manage those customers.

Brittany Williams: 00:07:43

So that's one.

Brittany Williams: 00:07:44

The second feature to call out is the analytics.

Brittany Williams: 00:07:47

I think EasyPost does a lot of things really well, but analytics

Brittany Williams: 00:07:50

is one of those things that we do truly better than anybody else.

Brittany Williams: 00:07:54

And there's out-of-the-box analytics in this product that you know, anybody

Brittany Williams: 00:07:59

who's building something knows or creating a service knows how important

Brittany Williams: 00:08:03

it is to make data-driven decisions.

Brittany Williams: 00:08:06

So those are the two standout features, I think, of Forge.

Lori Boyer: 00:08:09

Okay.

Lori Boyer: 00:08:09

Brittany, I'm gonna dig into those features here soon.

Lori Boyer: 00:08:12

I, I wanna hear a little bit more about, you know, subaccounts

Lori Boyer: 00:08:15

and management and analytics.

Lori Boyer: 00:08:17

But, first I wanna hear a little bit about simplification.

Lori Boyer: 00:08:20

I feel like here in logistics sometimes we really over complicate things.

Lori Boyer: 00:08:24

We get a lot of rules on stuff and I, I feels like one of the

Lori Boyer: 00:08:27

goals of Forge is to simplify.

Lori Boyer: 00:08:30

Does it simplify?

Lori Boyer: 00:08:31

How does that work?

Brittany Williams: 00:08:32

Absolutely, it does.

Brittany Williams: 00:08:34

In short it allows for businesses to have a one-stop shop.

Brittany Williams: 00:08:38

You know, logistics operations are complicated enough as you called

Brittany Williams: 00:08:41

out without introducing a bunch of different vendors with point solutions

Brittany Williams: 00:08:46

to each part of your operation.

Brittany Williams: 00:08:48

You know, you got carrier enablement, buying labels, tracking and insurance

Brittany Williams: 00:08:52

customer management analytics, like it compounds into this beast of a

Brittany Williams: 00:08:55

thing that you have to maintain.

Brittany Williams: 00:08:59

And the value of Forge is that it consolidates all of your needs in, in

Brittany Williams: 00:09:02

one sophisticated platform design for, you know, your development team, but

Brittany Williams: 00:09:06

also your, your business teams together.

Brittany Williams: 00:09:10

So yeah.

Brittany Williams: 00:09:11

One stop shop.

Lori Boyer: 00:09:12

What kind of data are we talking?

Lori Boyer: 00:09:14

Well, what, what can I expect to get from it?

Brittany Williams: 00:09:16

Well, there's two types of experiences we have in this dashboard.

Brittany Williams: 00:09:23

The first is parcel related data.

Brittany Williams: 00:09:25

So this is things like packages purchased, average cost, time in

Brittany Williams: 00:09:31

transit information, anything to do with the parcel activity and shipping

Brittany Williams: 00:09:35

activity of your entire network.

Brittany Williams: 00:09:38

Or we can drill into like specific sub-accounts and see

Brittany Williams: 00:09:40

exactly what their breakdown is.

Brittany Williams: 00:09:43

But when we were interviewing customers, when we were planning this product,

Brittany Williams: 00:09:46

we learned that there is a, there was a high demand for developer insights.

Brittany Williams: 00:09:51

So there's also technical performance analytics.

Brittany Williams: 00:09:55

And what I mean by that is like API health metrics where you can go

Brittany Williams: 00:09:59

in and see four specific endpoints that you've integrated with.

Brittany Williams: 00:10:05

What are the number of events?

Brittany Williams: 00:10:06

What are the errors in response times?

Brittany Williams: 00:10:08

So that way if something goes wrong and, and something's not working

Brittany Williams: 00:10:11

quite right, you can quickly understand what the error is.

Brittany Williams: 00:10:15

Or, you know, just generally what is the health of your

Brittany Williams: 00:10:18

API integration with EasyPost?

Brittany Williams: 00:10:19

So those are the two angles that we've taken for analytics in this product.

Lori Boyer: 00:10:24

I love it.

Lori Boyer: 00:10:24

Visibility is so important.

Lori Boyer: 00:10:26

We can't make good decisions, and really any decisions unless we

Lori Boyer: 00:10:31

actually know what's going on.

Lori Boyer: 00:10:33

And I know that as I talk to people, there's kind of this uneasiness.

Lori Boyer: 00:10:37

So you sometimes feel like I think it's going well, or, you know, so having

Lori Boyer: 00:10:42

those, that visibility is massive.

Lori Boyer: 00:10:45

Subaccount.

Lori Boyer: 00:10:46

Anything else you wanted to say on that?

Lori Boyer: 00:10:47

You shared that pretty well.

Lori Boyer: 00:10:49

Is there anything else you, we missed?

Brittany Williams: 00:10:50

There's all kinds of great experiences you

Brittany Williams: 00:10:53

can build for your customers.

Brittany Williams: 00:10:54

And some, some ones that are really easy to enable are things like

Brittany Williams: 00:10:58

customer branding where, we've got a branding product where you can

Brittany Williams: 00:11:02

go in and actually set that up for your customers if you wanted, where

Brittany Williams: 00:11:05

it's like their logo and their color scheme and their tracking pages.

Brittany Williams: 00:11:09

So that's one.

Brittany Williams: 00:11:10

Quickly enabled disabled carriers for specific customers is the big one.

Brittany Williams: 00:11:15

That's one of the biggest challenges actually, is.

Brittany Williams: 00:11:18

When you have a customer who says that they need a specific carrier,

Brittany Williams: 00:11:22

it should not be a challenge when there's solutions like ours that

Brittany Williams: 00:11:25

have already built the integration and you just need to click it on.

Brittany Williams: 00:11:29

So I think all in all those, those cover the big pieces.

Brittany Williams: 00:11:35

The only, the, actually the last one I'll say is billing management.

Brittany Williams: 00:11:38

So EasyPost, like the Forge product allows you to choose to centralize

Brittany Williams: 00:11:44

billing to your one account or the flexibility to have EasyPost

Brittany Williams: 00:11:47

managed billing on your behalf.

Brittany Williams: 00:11:49

So both of those are options that we have and where, it's kind split down

Brittany Williams: 00:11:54

the line between whether a customer wants to maintain billing control of

Brittany Williams: 00:11:58

postage and fees versus like, I don't want the headache of managing that.

Brittany Williams: 00:12:02

Can you do it for me?

Brittany Williams: 00:12:03

So yeah, both those things are, are options within Forge.

Lori Boyer: 00:12:07

That's awesome.

Lori Boyer: 00:12:07

And I just wanted to say, you threw a tiny thing in there that like stood out to me.

Lori Boyer: 00:12:11

Branded tracking.

Lori Boyer: 00:12:13

If you are a shipper at all, even if you're in ecommerce, just listening

Lori Boyer: 00:12:16

in, branded tracking is a massive tool for you to use for brand awareness.

Lori Boyer: 00:12:24

Tracking messages are, by far, opened way more frequently than any other

Lori Boyer: 00:12:30

kind of marketing type message.

Lori Boyer: 00:12:32

And getting your brand out there, your logo, your name, and having

Lori Boyer: 00:12:36

that kind of repetition is massive.

Lori Boyer: 00:12:39

I've worked my whole career in, in brand management and in brand

Lori Boyer: 00:12:43

awareness and leadership, and that is huge and a really easy thing to do.

Lori Boyer: 00:12:47

So had to shout that out.

Lori Boyer: 00:12:50

What about one of the things that EasyPost is kind of known for is

Lori Boyer: 00:12:54

our lack of downtime and, and the ability to kind of avoid downtime.

Lori Boyer: 00:12:59

How does that work with Forge is, you know, does that,

Lori Boyer: 00:13:01

is that still in play here?

Brittany Williams: 00:13:03

Absolutely.

Brittany Williams: 00:13:04

So as I said earlier, Forge is built on top of the EasyPost Core

Brittany Williams: 00:13:08

API suite, which has the 99.99% uptime year after year after year.

Brittany Williams: 00:13:13

The only company who can claim that.

Brittany Williams: 00:13:18

Basically what you get when you white label these APIs is that then you can

Brittany Williams: 00:13:22

tell your customers, I have 99.99% uptime because under the hood it's our APIs.

Brittany Williams: 00:13:28

So it's really a value add for your own business.

Brittany Williams: 00:13:32

You know, even a few minutes of downtime in a warehouse can

Brittany Williams: 00:13:35

significantly disrupt every sort of system connected to fulfillment.

Brittany Williams: 00:13:41

So yeah, I think that it's becoming increasingly more important, if you're

Brittany Williams: 00:13:47

building a service for ecommerce to have reliable, a reliable product.

Brittany Williams: 00:13:52

And Forge allows you to do that because EasyPost core APIs are,

Brittany Williams: 00:13:56

are the best in class really.

Lori Boyer: 00:13:58

Sounds like basically any of the value props that EasyPost brings,

Lori Boyer: 00:14:02

you can now claim them as your own.

Lori Boyer: 00:14:04

And that's the, the beauty of a white label type product.

Lori Boyer: 00:14:09

So any early, you know, success stories?

Lori Boyer: 00:14:12

I know that it's barely kicked off, but any, anything that you

Lori Boyer: 00:14:16

can share with us on that front?

Brittany Williams: 00:14:17

Yeah.

Brittany Williams: 00:14:18

It is fairly new still.

Brittany Williams: 00:14:20

I think for me, the biggest wins have been in the before and after

Brittany Williams: 00:14:24

conversations with some of our customers.

Brittany Williams: 00:14:26

When, when we went out to go design this product and, and create it, we

Brittany Williams: 00:14:31

met with a ton of our customers and collected all the information they had.

Brittany Williams: 00:14:35

What are your challenges?

Brittany Williams: 00:14:36

What are your pain points?

Brittany Williams: 00:14:37

What do you wish you had that you don't have today?

Brittany Williams: 00:14:40

We, we got all those in, you know, interviews last year and

Brittany Williams: 00:14:43

then, in meeting with those same customers again and showing off

Brittany Williams: 00:14:47

Forge, you get like goosebumps.

Brittany Williams: 00:14:48

And how excited and happy people are to see what we built.

Brittany Williams: 00:14:53

That.

Brittany Williams: 00:14:53

It truly does tailor it to those challenges that we know

Brittany Williams: 00:14:56

that they've suffered from.

Brittany Williams: 00:14:59

So even though it's still a relatively new, you know, young product, I think

Brittany Williams: 00:15:03

that the feedback we've gotten so far has been like phenomenal, really.

Lori Boyer: 00:15:09

That one of the things that I am always so impressed with you, with

Lori Boyer: 00:15:12

your team, the product team here at EasyPost, is how much you listen to the

Lori Boyer: 00:15:17

customer and really, really take into account their needs and their pains.

Lori Boyer: 00:15:21

And that's just kudos to you guys because you do an incredible job there.

Lori Boyer: 00:15:25

Okay, so Brittany, couple last questions.

Lori Boyer: 00:15:28

How does somebody know if maybe it's the right time to look at Forge or, you know,

Lori Boyer: 00:15:34

are there kind of flags they should look for that this might be right for them?

Brittany Williams: 00:15:39

I would say reflect on what your, what value you're trying to

Brittany Williams: 00:15:43

bring to your customers in the next year.

Brittany Williams: 00:15:46

Reflect on how your development resources have been spent, historically.

Brittany Williams: 00:15:52

Is it a lot, you know, a lot of maintenance costs, a lot of research

Brittany Williams: 00:15:55

and development for, for carriers?

Brittany Williams: 00:15:57

You know, if you're, if you're spending all your time on these sort of fundamental

Brittany Williams: 00:16:01

pieces rather than the unique product that you're creating for your customers, then

Brittany Williams: 00:16:06

I think Forge is the right time for you.

Brittany Williams: 00:16:08

If you struggle, if you're, if your business teams struggle with

Brittany Williams: 00:16:11

understanding how your, how your customers are shipping or what their

Brittany Williams: 00:16:15

costs are, or maybe how to optimize the offering you have, like any of those

Brittany Williams: 00:16:20

challenges can be solved with Forge.

Lori Boyer: 00:16:22

Another question I would ask if I was looking at new software myself:

Lori Boyer: 00:16:27

what kind of development team should I have?

Lori Boyer: 00:16:30

Do I, do I need a large team, and can I get a buy with a small team?

Lori Boyer: 00:16:33

What, you know, what kind of technical ability do I need on my side?

Brittany Williams: 00:16:37

It's relatively low lift, really.

Brittany Williams: 00:16:40

The Forge platform itself cuts down on any maintenance costs that you

Brittany Williams: 00:16:44

might have once you've finished the initial integration with our APIs.

Brittany Williams: 00:16:48

So, there's still an element of, I wanna use the, like you're gonna

Brittany Williams: 00:16:52

mix and match different APIs that we have to get your shipping offering.

Brittany Williams: 00:16:57

Buying labels, scheduling pickups.

Brittany Williams: 00:17:00

You, you kind of, the world is your oyster.

Brittany Williams: 00:17:02

We've, we've got an API for it all.

Brittany Williams: 00:17:04

Insurance, you know, anything.

Brittany Williams: 00:17:07

But when it comes to customer onboarding and then maintenance

Brittany Williams: 00:17:10

over time, there really is no cost.

Brittany Williams: 00:17:12

We, we own the maintenance of these things, so it's like

Brittany Williams: 00:17:16

unburden yourself on that.

Brittany Williams: 00:17:17

The most you have to do is just integrate with us initially and

Brittany Williams: 00:17:21

then anytime a carrier changes a compliance rule or something like

Brittany Williams: 00:17:25

that, that's on us to update and you just benefit from, from using us.

Brittany Williams: 00:17:30

As, yeah,

Lori Boyer: 00:17:31

I love that because I'm always like, oh, the fewer

Lori Boyer: 00:17:33

engineers, I need, the better.

Lori Boyer: 00:17:35

But don't tell my husband 'cause he's an engineer.

Lori Boyer: 00:17:38

Not at EasyPost, but he would hate it if I was writing off his engineer needs.

Lori Boyer: 00:17:42

So I think that's awesome.

Lori Boyer: 00:17:45

One other thing, you mentioned onboarding, you were talking customer onboarding, but

Lori Boyer: 00:17:48

that made me think how long of a process is it if you're wanting to get Forge?

Lori Boyer: 00:17:53

How long does that take typically?

Brittany Williams: 00:17:55

To actually get access to Forge is minutes.

Brittany Williams: 00:17:58

We, we can enable your account instantly.

Brittany Williams: 00:18:00

And you could begin creating customer records from within the

Brittany Williams: 00:18:03

tool in hour one, minute one.

Brittany Williams: 00:18:07

And then it's really up to you.

Brittany Williams: 00:18:09

It really depends on the complexity of what you're trying to build in your,

Brittany Williams: 00:18:12

what service you're trying to provide.

Brittany Williams: 00:18:14

It could be something as simple as like, a two week sprint to get

Brittany Williams: 00:18:18

to use our shipment API for your customers, or something like that.

Brittany Williams: 00:18:22

So I think it varies definitely, depending on how complicated

Brittany Williams: 00:18:25

your own product and service is.

Brittany Williams: 00:18:29

But it's low lift, generally.

Brittany Williams: 00:18:31

Yeah.

Lori Boyer: 00:18:31

Perfect.

Lori Boyer: 00:18:32

Okay.

Lori Boyer: 00:18:32

Is there anything I've missed?

Lori Boyer: 00:18:34

Anything that you wanna cover or, or something amazing about Forge

Lori Boyer: 00:18:38

that you feel like you wanna share?

Brittany Williams: 00:18:39

You know, like, we covered a lot of great things.

Brittany Williams: 00:18:41

I think this is just the beginning.

Brittany Williams: 00:18:43

I would just, you know, remind the audience that this is a

Brittany Williams: 00:18:46

very new product, and we've got some incredible plans for it.

Brittany Williams: 00:18:50

So if you like what you see now, it only gets better from here.

Lori Boyer: 00:18:55

But wait.

Lori Boyer: 00:18:56

I love that Brittany, and that is so true.

Lori Boyer: 00:18:59

And again, I said it earlier, I called out our product team,

Lori Boyer: 00:19:04

but it is, it is really true.

Lori Boyer: 00:19:05

I've worked in multiple companies.

Lori Boyer: 00:19:07

The product team at EasyPost is phenomenal when it comes to feedback

Lori Boyer: 00:19:12

and trying to implement things.

Lori Boyer: 00:19:13

So getting in early kind of on a product like this, fantastic chance

Lori Boyer: 00:19:17

to provide feedback and to also, you know, be able to kind of mold

Lori Boyer: 00:19:21

how the product evolves over time.

Lori Boyer: 00:19:23

So, okay.

Lori Boyer: 00:19:25

If people are interested and they want to learn more about

Lori Boyer: 00:19:28

Forge, what should they do?

Lori Boyer: 00:19:30

Let's start, let's say you're already an EasyPost customer.

Lori Boyer: 00:19:33

Should they reach out to their CSM?

Lori Boyer: 00:19:36

How, how does that work?

Brittany Williams: 00:19:37

I'm glad you actually brought this up, because if

Brittany Williams: 00:19:38

you're an existing customer, and you want to upgrade your dashboard to the

Brittany Williams: 00:19:43

Forge dashboard, there is no lift.

Brittany Williams: 00:19:45

To, there's no new integration needed.

Brittany Williams: 00:19:48

You'll suddenly get access to the platform, and all your

Brittany Williams: 00:19:52

data and information you've been using will carry over.

Brittany Williams: 00:19:54

So that's a good call out.

Brittany Williams: 00:19:56

But if you do want to upgrade to the Forge product, reach out to your CSM.

Brittany Williams: 00:20:02

If you're not an existing customer yet, you can go to EasyPost.com/forge and

Brittany Williams: 00:20:07

there's a book a demo button that you can click and get access to one of

Brittany Williams: 00:20:12

our team members to demo the product for you and, and get the ball rolling.

Lori Boyer: 00:20:15

Yeah, and I love that because like you said, everybody has

Lori Boyer: 00:20:18

kind of their own unique needs and everybody's trying to address different

Lori Boyer: 00:20:22

issues, and so that way you can get kind of a customized accounting of

Lori Boyer: 00:20:25

how you might be able to use it.

Lori Boyer: 00:20:26

So, Brittany, this is exciting!

Lori Boyer: 00:20:28

I love my EasyPost Insider episodes.

Lori Boyer: 00:20:30

Love the great work that product is doing here.

Lori Boyer: 00:20:33

Appreciate you being on today.

Brittany Williams: 00:20:35

Thank you so much.

Brittany Williams: 00:20:36

It's been fun.

Lori Boyer: 00:20:37

All right, we'll see y'all next time.

Brittany Williams: 00:20:40

Bye.