Cameron Herold is the Founder of the COO Alliance and the author of the global best seller Double Double. Cameron has over 10 years of experience as an entrepreneurial mentor, and has grown several companies to over $100 million dollars in revenue over the last 25 years.

Why did Cameron start the COO Alliance? Cameron had been an EO (Entrepreneurs Organization) member for 6 years, and realized as he was attending some of those events that he no longer fit in. He wasn’t the CEO or the founder anymore, but he was still second in command and played a vital part in the organization. However, people at those events would often brush him to the side and ignore him, because of that title shift.

Over the years, Cameron saw that there were a ton of masterminds for the CEO or founder, but there wasn’t a place for COOs to get together and mastermind/enhance their skillsets. Cameron organized a small group of his clients together, who were all COOs, and thus, the COO Alliance was slowly born last May.

How is the COO Alliance set up? The COOs attend four times a year in Scottsdale, Arizona. There are currently 40 core members right now. The model is set up in such a way that 30% of the time the COOs mastermind together and help each other solve some difficult problems happening in their industry.

Another 30% of the time, the members break off into small groups of 3 or 4, and brainstorm ideas on how they can make their company better, and they bring these ideas back to the bigger group, kind of like a shared brain trust.

The remaining 40% of the event contains one guest speaker, Cameron talking on certain subjects related to the COO position, and a quick 5-10 minute presentation from COO members who know about something they have deep experience in.

Interview Links:

COOAlliance.com

CameronHerold.com

Humanisteq Website

Scaling Up Website

Gazelles Website

Bill on YouTube

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Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, with Humanisteq Coaching, and I’m one of the Gazelles business coaches.

We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right, so that they can Scale Up successfully, and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).