SUCCESFULLY SCALE A BRAND
Figuring out how to successfully scale a brand is much easier said than done. Not everyone has $20 million to build their food, beverage or beauty brand.
Today’s guest, Dr. James Richardson, author of Ramping Your Brand, has extensive experience scaling products in the consumer-packaged goods industry and offers valuable insights on what works and what doesn’t.
What You’ll Discover About How to Successfully Scale a Brand (highlights & transcript):
* How connection and habits are the key to successfully scale a brand [01:38]
* The illusion of innovation [03:32]
* The role of packaging if you want to successfully scale a brand [06:00]
* How appealing to a mass market to successfully scale a brand requires more than a mission [07:09]
* The critical role of consumer feedback [09:32]
* Why you must sell strategically to successfully scale a brand [11:56]
* How small and early stage businesses can successfully scale a brand [14:49]
* Commercialization challenges that create barriers to entry [16:52]
* Best Practices to successfully scale a brand [20:02]
* And much MORE.
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Guest: Dr. James Richardson
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands.
As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others.
James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator.
Related Resources:
Contact James and connect with him on LinkedIn.
For many small and early-stage businesses, scaling a brand is in essence scaling their entire business. For additional insights on scaling a business, listen to Jan Cavelle’s interview Reliable Ways to Beat the Odds and Successfully Scale Your Business .
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