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The Joy and Perils of Prioritizing Product Marketing, with Anand Patel
24th March 2022 • Mind the Gap • Enablix
00:00:00 00:31:51

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When you're the first product marketer at a growing company... how do you choose what needs to get done? In this episode, Nick Ziech-Lopez sits down with Anand Patel, Director of Product Marketing at Appcues, to dive deep on prioritizing product marketing tasks and growing a team. They cover: How product marketing can feel less 'political' than product management, the difficulties and opportunity of being the first PMM in a growing organization, and the importance of contributing to the team, even as a 'strategic' product marketer.

This episode is perfect for singular product marketers in growing organizations that feel there is simply too much to get done.

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