Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a firm believer in prioritising and freeing up time for a good work-life balance, as well as an advocate of remote working.

Not only does remote working allow for a better work-life balance for those who have now been able to reclaim time from their commute, it also opens the door for brands to recruit from a whole new and wider talent pool than ever before. Listen to why this is the case and what benefits this will have for marketing.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net