Elzie delves into the challenges faced by podcast hosts who find themselves at the lower end of the income spectrum in the podcasting industry. Joining the discussion, Andrea Pass offers valuable insights on the dilemma faced by PR firms and podcast hosts regarding engagement in pay-to-play arrangements to generate revenue.
Andrea highlights the significant time investment PR professionals dedicate to researching suitable podcasts for their clients, making compensation a pertinent consideration. Additionally, she suggests that podcasters who can demonstrate substantial engagement metrics and foster strong relationships with guests are more likely to secure income through their shows.
Tune in for a thought-provoking conversation on navigating podcast income struggles and exploring potential solutions.
Episode Highlight:
02:11 - I see a lot of podcasts that they're not posting on social. There isn't an engagement. If they are posting, no one's following it except the PR person like me. And so, if there's no engagement other than to say, "I think I have X number of listeners," then what are you selling to the potential audience? So, there really is a challenge in that. In the world of public relations, I consider Andrea Pass Public Relations is a client of mine. So, I'm my own client. So I'm out there like I am today, getting featured on your particular podcast because you reach an audience of business experts and entrepreneurs that would be appropriate clients for me. But it's all part of a process. Is it cut and dry on how it can work? I don't really know because clients are waiting for those analytics. And in a podcast, you don't know the analytics until the podcast could be out six months or a year.
Ready To Go Deeper?
If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.
That’s why I created the Journey Feed.
Inside the Journey Feed, you’ll find:
- Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.
- Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.
- Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.
- Early Invitations: First access to gatherings, workshops, and live experiences.
If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)
Want To Go Deeper on Self-Mastery?
If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn more
Support The Mission
Journey to Mastery is an independent podcast created to serve faith-driven entrepreneurs.
If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the mission
Journey to Mastery is produced by EF3 Studios.
Contact Andrea Pass
Website
LinkedIn
Facebook
Twitter
Instagram
