Elzie delves into the challenges faced by podcast hosts who find themselves at the lower end of the income spectrum in the podcasting industry. Joining the discussion, Andrea Pass offers valuable insights on the dilemma faced by PR firms and podcast hosts regarding engagement in pay-to-play arrangements to generate revenue.
Andrea highlights the significant time investment PR professionals dedicate to researching suitable podcasts for their clients, making compensation a pertinent consideration. Additionally, she suggests that podcasters who can demonstrate substantial engagement metrics and foster strong relationships with guests are more likely to secure income through their shows.
Tune in for a thought-provoking conversation on navigating podcast income struggles and exploring potential solutions.
Episode Highlight:
02:11 - I see a lot of podcasts that they're not posting on social. There isn't an engagement. If they are posting, no one's following it except the PR person like me. And so, if there's no engagement other than to say, "I think I have X number of listeners," then what are you selling to the potential audience? So, there really is a challenge in that. In the world of public relations, I consider Andrea Pass Public Relations is a client of mine. So, I'm my own client. So I'm out there like I am today, getting featured on your particular podcast because you reach an audience of business experts and entrepreneurs that would be appropriate clients for me. But it's all part of a process. Is it cut and dry on how it can work? I don't really know because clients are waiting for those analytics. And in a podcast, you don't know the analytics until the podcast could be out six months or a year.
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