Elzie delves into the challenges faced by podcast hosts who find themselves at the lower end of the income spectrum in the podcasting industry. Joining the discussion, Andrea Pass offers valuable insights on the dilemma faced by PR firms and podcast hosts regarding engagement in pay-to-play arrangements to generate revenue.

Andrea highlights the significant time investment PR professionals dedicate to researching suitable podcasts for their clients, making compensation a pertinent consideration. Additionally, she suggests that podcasters who can demonstrate substantial engagement metrics and foster strong relationships with guests are more likely to secure income through their shows.

Tune in for a thought-provoking conversation on navigating podcast income struggles and exploring potential solutions.

Episode Highlight:

02:11 - I see a lot of podcasts that they're not posting on social. There isn't an engagement. If they are posting, no one's following it except the PR person like me. And so, if there's no engagement other than to say, "I think I have X number of listeners," then what are you selling to the potential audience? So, there really is a challenge in that. In the world of public relations, I consider Andrea Pass Public Relations is a client of mine. So, I'm my own client. So I'm out there like I am today, getting featured on your particular podcast because you reach an audience of business experts and entrepreneurs that would be appropriate clients for me. But it's all part of a process. Is it cut and dry on how it can work? I don't really know because clients are waiting for those analytics. And in a podcast, you don't know the analytics until the podcast could be out six months or a year.

Ready To Go Deeper?

If today’s episode hit, don’t just move on. Growth doesn’t come from more content.

It comes from alignment, clarity, and consistent action.

That’s what the Journey Feed is built for.

Inside, you’ll get:

• Weekly audio journals

• Faith driven founder POV

• Walk the journey with other founders

If you’re serious about growing your business God’s way, this is your next step.

👉 Join the Journey Feed (free)

Next Step: Take Action Live

Join Crown Room Live: A weekly working session where Christian founders get clear, make decisions, and move forward. 👉 Save your seat

Want To Go Deeper on Self-Mastery?

Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here.

👉 Learn more

Support The Mission

Journey to Mastery is an independent podcast built to serve faith-driven entrepreneurs.

If this show is helping you grow, your support helps us continue building tools, spaces, and experiences rooted in faith, clarity, and purpose. 👉 Support the mission

Journey to Mastery is produced by EF3 Studios

Contact Andrea Pass

Website

LinkedIn

Facebook

Twitter

Instagram