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The Market Access Secret Nobody's Talking About | Drug Pricing Exposed
Episode 742nd July 2026 • Drug Diaries • Kaushik Trivedi
00:00:00 01:19:42

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In this conversation, Kaushik Trivedi speaks with Jennifer Kane Burk Mosa, who has navigated a diverse career as a diplomat, healthcare executive, entrepreneur, and comedian. They explore the themes of curiosity, impact, and the importance of understanding human behavior in various sectors, particularly healthcare. Jennifer emphasizes the need for collaboration and listening to patients to create meaningful solutions in healthcare systems. The discussion also touches on the challenges of transitioning from public to private healthcare and the complexities of global health initiatives. In this conversation, Jennifer Cain Birkose discusses the importance of understanding patient interactions with technology and the role of ethnography in pharmaceutical development. She highlights the mission of Viva Valley in supporting older adults to live independently and delves into the implications of the MFN policy on drug pricing and access. Additionally, she explains the critical role of market access professionals in navigating the complexities of the pharmaceutical industry and provides insights into a typical day in their lives. In this conversation, Jennifer Cain Birkose and Kaushik Trivedi explore the critical role of patient involvement in healthcare, the definition of independence for older adults, and the importance of quality of life over mere longevity. They discuss the lessons learned from older generations, the surprising journey into comedy, and how improv can serve as a valuable tool for leadership. The conversation also touches on the connection between laughter and trust, the embrace of nonlinear career paths, and the transformative power of the phrase 'Yes, And' in both personal and professional contexts.

Chapters

00:00 The Courage to Become Many Things

02:16 Curiosity and Impact: A Life of Many Roles

06:50 The Thread of Impact in Healthcare and Beyond

11:27 Diplomacy and Human Behavior: Understanding Incentives

13:53 Transitioning from Public to Private Healthcare

20:50 Global Health Initiatives: Collaboration is Key

24:24 Listening to Patients: The Missing Voice in Healthcare

27:36 Understanding Patient Interactions with Technology

30:30 The Role of Ethnography in Pharma Development

31:45 Viva Valley: Supporting Independent Living for Older Adults

33:14 Exploring the MFN Policy and Its Implications

45:04 The Role of Market Access Professionals in Pharma

55:35 A Day in the Life of a Market Access Professional

57:53 The Importance of Patient Involvement

01:01:14 Defining Independence for Older Adults

01:04:30 Quality of Life vs. Length of Life

01:08:31 Lessons from Older Generations

01:10:23 The Surprising Journey into Comedy

01:13:10 Improv as a Leadership Tool

01:17:27 The Connection Between Laughter and Trust

01:22:04 Embracing Nonlinear Career Paths

01:23:58 The Power of 'Yes, And'

Guest LinkedIn: https://protect.checkpoint.com/v2/r01/___https://www.linkedin.com/in/jennifer-cain-birkmose-ab05a6?utm_source=share_via&utm_content=profile&utm_medium=member_ios___.YzJ1OmFlc2FyYTE6YzpvOjQ2ZWVmZGEzMDY0YTU1OTlkYTFkZjVjM2YyMzQ5NWZjOjc6YzBmNDpiYjVhZjU0NGIxZTRkYThmMTkxYzU2NWYyNmZiMGM4YjQzMDAzNTU1YjNkZTFiOTFhZjY1MTJkNDQ5ZjIwYWFkOmg6VDpG

Aesara: www.aesara.com

MMV: https://www.mmv.org/

Vivavalet: www.vivavalet.com

Ted talks https://www.ted.com/search?q=jennifer%20cain%20birkmose INC article reference: https://www.inc.com/suzanne-lucas/look-for-these-5-traits-to-find-your-high-potential-employees/91198182

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