After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social media boom to all the perils potentially thrown out by generative AI, he advises us to stay cautiously optimistic as we enter a new world of content production.

His Shiny New Object is AI, but he gives us tips on how to moderate the excitement and find ways to harness it without too many unforeseen negative consequences.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net