Sunayana Vatassery built her career in sales, spending more than 15 years close to customers and the reality of what drives buying decisions. That background gave her a strong foundation for B2B marketing because she understands how different personas think, what they care about, and what gets in the way.
In this episode of B2B Marketing Unlocked, Sunayana joins host Jony Mansilla to share how she is cutting through AI noise as Director of Marketing at Gremlin. She explains what Gremlin does in the chaos engineering and reliability space, why regulated industries and uptime critical businesses are a strong fit, and what is working right now to drive brand awareness and pipeline. She also breaks down how her team uses webinars, events, video series, and community driven tools to stay focused, move fast, and keep marketing human.
What You’ll Learn:
• How a sales background can strengthen your B2B marketing instincts
• How Gremlin helps teams improve reliability in complex AI driven systems
• What is working now for pipeline, including events, webinars, and video series
• How to use AI as an assistant without losing human connection
• How to stand out in a crowded market with clear brand signals
Sunayana Vatassery is the Director of Marketing at Gremlin, where she leads a small team across content, technical writing, ABM and field events. Gremlin is a reliability management platform with chaos engineering and reliability intelligence, helping teams find weak points, prevent outages, and protect revenue in high complexity environments.
This podcast is brought to you by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. Learn more at https://jonystudios.com
Highlights:
• [00:00] Introduction to B2B Marketing Unlocked
• [00:32] Sunayana Vatassery's journey into B2B marketing
• [03:15] Understanding Gremlin and chaos engineering
• [06:09] Driving brand awareness and pipeline
• [09:24] Tools and workflows for marketing success
• [12:41] Webinars and content strategy
• [14:35] The importance of education in marketing
• [16:31] Navigating the noise in marketing
• [19:20] Surprising marketing experiments and lessons learned
• [21:46] The power of sales experience in marketing
• [26:34] Quickfire round and final thoughts
Episode Resources:
• Sunayana Vatassery on LinkedIn
• Gremlin Website
• Jony Mansilla on LinkedIn
• Jony Studios Website
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