We are diving into the world of technology in today’s show. In our digital world, an online presence is vital in building your business and credibility. Nothing matters more than your ideal clients’ ability to find you online and learn about what you offer them. If you’re like me, technology is not your sweet spot, so join us to learn more about utilizing your website to its greatest capacity.

Eric Seropyan is the owner of This Is My South Bay, a digital marketing agency in the South Bay area of Los Angeles. His business specializes in helping small to mid-sized businesses gain exposure online with a variety of digital marketing strategies. Eric focuses on driving traffic to clients’ websites by utilizing the power of search engines and optimizing websites to be ranked organically, which is referred to as Search Engine Optimization (SEO). He’s here to help us understand search engines and how our websites can function more strategically to grow our businesses.

Show Highlights:

●     Learn about Eric’s company and the work he does today

●     What is SEO, and why is it important? SEO is the whole process of how your business can be found, ranked, and matched with potential clients when they do a Google search.

●     Keys for your website’s improved SEO:

○     Make sure your website is optimizable (easily navigated, functional, and with no broken links)

○     Present your content so Google can find it (tag your pages correctly and use proper keywords)

○     Post to social media regularly and consistently (This is a big deal in Google’s world!)

○     Use blogs, videos, and other pieces for additional content that adds visibility.

●    Final words from Eric: “SEO is FREE traffic for your business, but you must do certain things consistently. Think of SEO as a marathon; it’s a long process to leapfrog over your competitors and stay there, but the benefits are worth the effort.”

Resources:

Connect with Eric and book a consultation!  This is My South Bay 

Mentioned in this episode:

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you. I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about. Inside the program, we work on your actual coaching. You’ll hear yourself differently. Learn from other coaches. Develop more presence. And ask questions that create real transformation. If you’re ready to deepen your skills and your impact, I’d love to support you. Learn more at starcoachshow.com/mentor I’d love to work with you.