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Lehigh University Business Thought Leadership - Lehigh University 6th October 2020
Will Confirmatory Bias Keep You from Getting COVID-19 Vaccine?
00:00:00 00:29:16

Will Confirmatory Bias Keep You from Getting COVID-19 Vaccine?

The old saying that you don't get a second chance to make a first impression is especially true when it comes to vaccines, according to a study by two College of Business economics researchers. If the first opinion people form about a new COVID-19 vaccine is negative, it will be difficult to rebuild public trust.