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Product Marketing Life - Product Marketing Alliance EPISODE 31, 30th April 2021
Product Marketing Life | Mark Assini, Voices
00:00:00 00:27:10

Product Marketing Life | Mark Assini, Voices

This week on Product Marketing Life we’re joined by Mark Assini, Product Marketing Manager at Voices, to discuss the fascinating world of two-sided marketplaces and specifically operating as a PMM within one. Mark explains some of the challenges involved and how he overcomes them in his role, plus prioritizing, the importance of user behavior, the perks on offer for PMMs, and loads more.

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"One of the challenges that I find most exciting is how do we stand out amongst this crowd of - specifically in the freelance marketplace space - 10s of players that are all trying to fight for client and talent attention? Which I think is really neat."