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14: Why you Must Market your Book with Melanie Herschorn
Episode 14 • 15th November 2023 • The Book Coach Chronicles • Holly Ostrout
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In this episode, we're talking to Melanie Herschorn who shares her wealth of knowledge on book marketing and shares tips on how to share your message to make a big impact with your book.

If you ever considered writing a book to further your business success, that can help bring in new leads and sales, then don't miss this episode.

Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world.
Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book.
She also loves to provide book marketing tips and interview authors on her Youtube show, AUTHORity Marketing LIVE!

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Leave a review and get 4 free guided visualizations. Just send a screenshot of your review to Hello@BooksAndAlchemy.com and we’ll send you the audio visualizations. It’s honestly the nicest thing you can do for me today.

Work With Holly

I guide women and feminine-aligned entrepreneurs who believe in the magic of the universe to share their wisdom & gifts by writing & publishing a life-changing book, so they can change more lives & create a sustainable business without burning themselves out. Are you ready to change lives, starting with your own? Click here to book a free call to chat about how I can help you make your book dreams a reality. No weird/gross sales pitches, just authentic conversations and honest recommendations.

You can also grab my free Writing Ritual Tracker here and start creating a more sustainable and enjoyable writing practice today!

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Transcripts

Melanie Herschorn:

The onus is on you as the author to be your best marketer.

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:

So maybe you're not the one

setting up your own Facebook page.

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:

Maybe you have a virtual assistant

or a team who's doing it.

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:

But the general stuff is still the same.

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:

You still need a strategy that's going

to help sell books and, sell programs

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:

and get you on stages, whether, you

were traditionally published or not.

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:

Holly Ostara: Welcome to the dream season,

a podcast for entrepreneurs, writers,

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:

and creatives of all kinds, looking to

finally find some balance in your life.

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:

So you can get back to enjoying the

things you love and even the things

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:

you don't love, but have to do anyway.

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:

I'm your host, Holly Ostara, and

together we're going to bring delight,

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:

inspiration, and sustainability to your

creative flow one season at a time.

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So let's make this the

season of your dreams.

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:

Hey everybody, welcome

back to the Dream Season.

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:

Today I'm talking to Melanie Herschorn.

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And Melanie wants to make

your book and brand shine.

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As a nonfiction and children's book

marketing strategist for authors, coaches,

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consultants, and speakers worldwide,

she's on a mission to support and empower

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:

her clients to build a business with

their book as the foundation, and to help

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:

them share their message with the world.

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:

Using her unique combination of

entrepreneurship, award winning

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:

journalism, and PR experience,

Melanie guides her clients to create

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:

brand awareness, sell books, and

position themselves as subject

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:

matter experts so that they can

make a big impact with their book.

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She also loves to provide book marketing

tips and interview authors on her

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YouTube show, Authority Marketing Live.

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Melanie, it's so good to have you today.

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Welcome.

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Melanie Herschorn: Thank you.

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I'm so excited to be here.

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Holly Ostara: I am so excited

to talk to you because we work

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in such a complimentary field.

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So I help people write their books.

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You help people make

money from their books.

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And this is so important, especially

for our creative women entrepreneurs who

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really want to be able to stand out in

a crowded market and build their brand

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authority and build their legitimacy and

authority with their clients and have

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clients coming to them instead of having

to go knock on their client's doors.

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Melanie Herschorn: Exactly.

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And what's interesting is like, sometimes

people think, well, if I write a book,

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you know, that's really going to, that's

going to change, change everything for me.

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Right.

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But you have to also market it

for that to make a difference.

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Holly Ostara: Yeah.

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A book is a product and you

can't just throw any product up

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on the shelves and expect it to

just make millions of dollars.

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Even Procter and Gamble

market their Tide Pods.

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Melanie Herschorn: Exactly.

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A little too well, though, because

we know what happened with that.

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Holly Ostara: Oh yeah, I know.

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All the TikTok videos.

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Those poor kids.

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Um, hopefully we've all learned

a valuable lesson not to do

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challenges on social media from that.

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But social media is very important

for authors, so tell me how you work

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with authors to market their book.

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Tell me, kind of the guidance you

give them and, and what you find

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is really important for authors who

want to make money from their books.

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Melanie Herschorn: Okay, so I am

a, a very, you know, an overloaded

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mom, so I might need you to repeat

some of those questions as we go,

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but, I'm going to start with,

with the first one is how I help.

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So how I help authors is by

really, looking at their books

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and going, okay, what's my mission?

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How can I take This book and

share it with the world in a way

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that is going to make an impact.

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How can I take this book and

build a business with it?

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You know, create new

revenue streams from it.

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And how can I leverage other

people's audiences and other people's

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platforms to really get my book

and my mission out in the world.

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And so the way I do that is in a program

that I have called the impactful author.

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And I also do it in one on one.

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And now ask me the other

questions because I've already.

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Holly Ostara: No worries.

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, I also have mom brain funk, so I

totally don't blame you for that.

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I would love to know how you

work with your clients and how

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you guide them towards making

more money with their books.

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Melanie Herschorn: Okay.

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So, oh, and also aside from mom brain, I

have my kitten who just had surgery and

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she knocked the cone of shame off her

neck and I'm watching her to make sure

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she doesn't do things with her scar.

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So, yes.

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So how I guide authors is by

really going deep on their book.

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First, we take a look at

what's inside, you know, what's

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between the covers, so to speak.

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What makes your book different?

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What makes you different?

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How can we position you as somebody

offering something special to the world?

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Because every author has

something special to offer.

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The only thing that stops us

is our mindset problems, , and

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I'm guilty of those too.

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So once we really establish, your

message, then it's about establishing

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you as an authority, as a thought leader.

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And how do you do that?

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Well, first of all, it's

with your messaging.

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And it's with growing a community

of people that are interested

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in what you have to offer.

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And it's also about, leveraging

other people's audiences, speaking

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on other people's podcasts like

this one, or, or speaking in summits

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or, you know, speaking to groups.

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And also about building

credibility, like how about getting

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some book reviews on Amazon?

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How about doing that?

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Because a lot of people, they're

like, well, it's up on Amazon.

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But the truth is.

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Would you buy a book that

didn't have any reviews?

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Probably not, unless it was

your best friend's book, right?

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Holly Ostara: Never.

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Yeah, I would never.

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And I'm an author of four books

that have been published, and

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getting reviews is tough sometimes.

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It's like pulling teeth.

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Melanie Herschorn: It's

absolutely like that.

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It might be more painful because you

are asking for something and you're

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not asking, it's not like somebody

did something for you and then

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you're asking for a favor in return.

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It's like you're saying, you

know, Hey, can you do me a favor?

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But the thing that you have to remember

is that keep your mission in mind

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whenever you are asking for reviews.

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And.

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Let people know that you're not asking for

reviews because you have an ego problem.

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You're asking for reviews because you want

to make a bigger impact with your book.

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And your mission.

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And your passion.

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And you can't do that.

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If people don't know about your book.

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So when you think of it like the bigger

picture, that can sometimes be an easier

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way to approach the emails that you

have to send every three days to the

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same person until they finally do it.

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Holly Ostara: Yeah, yeah, my business

coach, she always says selling is

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helping and that is something that's

really stuck with me because selling

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can feel so cringy, asking people

to do something can feel so cringy

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and so uncomfortable and so scary.

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And if you just keep reminding

yourself that somebody out there

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needs your book, somebody out

there wants to read your book.

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They just don't know it exists yet,

and by selling it to them, by marketing

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it, by making sure it's visible, you're

helping them find it, and you're helping

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them solve a problem that they have.

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Melanie Herschorn: Absolutely, and

a book is not a high ticket item.

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You know, you go to the store, and

you're in line, , like at Forever

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21, for example, where they have all

that really sparkly stuff, and like,

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I can never resist, and you drop 19.

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99 in two seconds on something like that.

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So, it's, it's like...

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You're not asking for them to, to

give away their firstborn child.

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You're just asking for them to

support you in a mission that

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they can probably get behind.

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Holly Ostara: Mm hmm.

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And benefit from too.

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So when I work with authors, I find

that a lot of authors at first think

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I want to be traditionally published.

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I want to get a book deal because I don't

want to have to do the marketing myself.

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And they're scared of marketing.

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They want to get some publisher to

buy their book so that the publisher

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will do the marketing for them.

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And that's just not true anymore.

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Melanie Herschorn: No,

it's not true at all.

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I agree.

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Holly Ostara: Yeah.

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Do you find that people come to you

who have been traditionally published

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and they have different desires or

expectations about how marketing should

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work than indie published authors, or

how do you respond to these differently?

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How do you work with them differently?

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Melanie Herschorn: You

know, the work is the same.

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The way I work with them is the same

because whether you wrote a children's

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book about animals that help people

or you wrote the next best leadership

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book, whether you were traditionally

published or you created your own

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imprint, the marketing still is on you.

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The onus is on you as the

author to be your best marketer.

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So maybe you're not the one

setting up your own Facebook page.

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Maybe you have a virtual assistant

or a team who's doing it.

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But the general stuff is still the same.

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You still need a strategy that's going

to help sell books and, , sell programs

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and get you on stages, whether, you

were traditionally published or not.

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Now, sometimes, those who are

traditionally published, you have

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an adamant that they don't want to

be a, they don't want to work with a

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hybrid publisher, they don't want to

work with a self publisher, has to be

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traditionally published, that's fine.

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A lot of times they will say, well,

you know, I don't need marketing.

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I just need someone to do it for me.

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Or I just need a publicist.

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That's all.

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But the truth is, and I hear this

from publicists, it's that if they

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don't have marketing set up already,

a publicist , however great they are

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at their job, they still can't do

what you're hoping that they can do

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because there's no foundational pieces.

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I'll give you an example.

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There was a woman I met once who had

hired a publicist, for her book.

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She had been on 18 different, you know,

the publicist had done a great job.

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They'd gotten her on like

18 different media outlets,

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including a national morning show.

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And when she got to me, , we

were talking and I said, so, so

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how many books have you sold?

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And she said, a hundred.

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Holly Ostara: Oh my gosh.

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Melanie Herschorn: And yeah, and

if you don't know if a hundred is

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a lot or a little, it's not a lot.

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It's like not a lot at all.

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You could probably sell

that to your cousins.

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If you have enough cousins, so when

I went to her website to kind of

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figure out, you know, diagnose Dr.

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Melanie, what's going on, and it turns

out that the messaging was the issue.

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I went to her website.

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I had no idea what she did.

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I had no idea what her book was about.

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It was so painfully vague.

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I was not surprised at all.

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That she wasn't selling books

because , yeah, you might see this

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person on, , the today show, but then

you go to their website and you're

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like, I don't know what that says, you

know, it takes like sometimes like 20

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touch points to get to make a sale.

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So if they get to your website and

they don't know what you're selling

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or they get to your Facebook page

and you have, , pictures of your cat,

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and then they go to your Instagram

and there's last night's dinner.

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They're not going to stick around.

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So, whether you are traditionally

published or not, , you need

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that coherent, cohesive look

and feel to your brand, and you

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need your marketing foundation.

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Holly Ostara: It makes me wonder

if this woman when she got on the

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Today Show or wherever she was on

national media, did her marketing

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affect her because she actually didn't

know how to talk about her book.

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I wonder if those opportunities

were lost opportunities.

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Melanie Herschorn: Very likely.

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I mean, it's also possible that

the publicist had written something

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for her, you know, talking points.

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I don't know, I can't speak to that,

but what I can say is that she only

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sold 100 books in the course of a year.

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Holly Ostara: Well, what does success

look like for you and your authors?

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Melanie Herschorn: Ooh, that's a good one.

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So, a lot of people will come to me and be

like, Well, how many books should I sell?

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What does that look like?

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How will I know when I've made it?

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The truth is, it's

different for everybody.

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, some people, their idea of success

is creating a podcast based on

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their book and getting listeners.

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Some people, their idea of success is

having like 5, 000 Instagram followers.

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But my idea of success is when the

client or the author looks backwards.

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And sees how far they've come, because

it's, it's a slow progression, you

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know, marketing is a long game.

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It's a marathon.

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It is not a sprint.

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And it's something that

you have to do regularly.

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You can't just expect

it to happen overnight.

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I often call consistency is the

granny panties of marketing because

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it's so unsexy, but you have to do it.

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So you have to wear them.

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So you got to wear

underwear every day, guys.

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So , it's important to

just keep looking forward.

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Sometimes look back to see how

far you've come and keep going.

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So what is success?

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I would have to ask, what

is their idea of success?

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Is it that, they're being asked...

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To speak on stages because that

happens, you know, , I had a

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client, , Mike, who had a successful

business, but he wrote a book so

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that he could further his business.

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And he had only ever looked

at people's posts on LinkedIn.

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He'd never made one of his own.

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, we designed an outreach strategy and

within a week he was getting , DMs

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from people on LinkedIn saying, Hey,

I need you to come speak at my group.

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We'll buy 300 copies of

your book and we'll pay you.

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So, that success, because

that's making an impact.

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That's leveraging other

people's audiences.

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So, I, that was kind of like

a answer, but not an answer.

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Holly Ostara: Well, it's one of those

tricky questions that doesn't really

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have an answer, because like you

said, it's different for everybody.

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And here's another question that

may not have an answer, because it's

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probably going to be different for

everybody, but in your experience, how

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long does it take before a book really,

can take off, or has that opportunity

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become successful for the author?

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Melanie Herschorn: I think it's

along the same lines, right?

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What do you consider to be success?

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, I have a client who her second book just,

dropped, and she had 800 pre orders.

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So to her, that's success, because

that means 800 people want to read

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her next book and that's a big deal.

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So a book taking off Again, you know,

I think when we think about taking off

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it's like well we're just like on a

national morning show or on the Kelly

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Clarkson show or something like that

but if your book is about You know

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helping people with their health then

and it's it's like a really niche down

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target audience Then, , you could be

on a show with millions of people, but

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maybe only five of them would care.

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Whereas, if you...

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, we're in a, I don't know, a, a Facebook

group just for, , people who, who care

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about their health and they're under

five feet, then that is going to be a

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much better, , barometer of what taking

off is if they all buy your book.

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Holly Ostara: Yeah.

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Book marketing is, it's very

involved and it, as you said,

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requires commitment and consistency.

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Are you a spirited, spectacular

woman with a message, method, or

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framework that would change lives

if only more people knew of it?

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Are you ready to grow your audience,

strengthen your authority, and attract

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more clients through publishing a book?

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If so, it's time to bring

your book idea to life.

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As a book coach who specializes in

working with passionate, purpose driven

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women, I can help you successfully write

and publish your first or next book.

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Through a customized blend of strategy,

accountability, writing prompts, and

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sisterhood, I will guide you to clarify

your book vision to attract the right

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readers, structure your book so that

it sends your readers on an exciting

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heroine's journey that makes them take

action when they finish reading, create

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an energizing writing routine even if

you don't consider yourself a writer,

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maintain focus amidst distractions so

that you get it done in half the time,

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query your book proposal to agents

and publishers with authority, or self

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publish your book with confidence.

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And make an impact with

your book post launch.

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Don't let your book stay

trapped inside you any longer.

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Let's get your wisdom out into the world.

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Visit booksandalchemy.

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com slash coaching to learn more about my

personalized book coaching services for

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women who are ready to elevate their reach

and impact and get more clients doing it.

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This is your season.

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Let's show the world.

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So melanie, how soon should an author

start working on their book marketing?

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Melanie Herschorn: Is

yesterday a good answer?

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Is that, is that too soon?

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I think as soon as they have the

idea in their head, they should start

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testing the waters with their marketing.

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So, , it doesn't mean you have

to say, Oh, my forthcoming book

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in seven years is about this.

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It's, it's not that necessarily.

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It's really more about sharing

your mission, sharing your passion,

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sharing what you're working on.

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, when you want to really get into your

marketing, you know, really start focusing

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on it regularly, I would say six months

out, six months before you publish.

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But, , that's not a hard and fast rule.

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That's like in an ideal world.

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, sometimes You are working so

hard on your book and then you're

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publishing next week and you're

like, oh no, I didn't market it yet.

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That's okay.

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I work with people who have published

a year ago and they realized that

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there was no traction and they don't

know what to do and then they go, oh.

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I need to market my book, or maybe, you

know, it's time for a second edition.

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So to say, you know, the sooner,

the better, but again, I don't

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want to stress people out.

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Cause I know that this

can be really stressful.

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So, but again, you know, sometimes

it's good to have a guide, , somebody

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who's done this with other authors

who can really make it less scary

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Holly Ostara: Yeah and it can be

really scary for a lot of authors.

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So for folks who are writing nonfiction

in particular, could you tell me why a

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book so for folks writing nonfiction in

particular, they're likely writing it to

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grow their business in some way, or at

least the type of nonfiction authors that

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we both work with, they're likely writing

it to grow their business in some way.

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So when would a book not be a

great investment for, , somebody

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who is trying to use a book

to grow their, their business?

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Melanie Herschorn: Well, a book

would not be a great investment if

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it's not exactly about what you do.

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So if you are a health coach and

you write a book about horses

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because you like horses, that's

wonderful, but that's not going to

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help advance your business forward.

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So a lot of times, when you're

thinking about when should I

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write a book, it's when you have

a proprietary system in place.

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, You have something that you already do.

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You do it all the time

and it works really well.

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And you realize that you

could help more people.

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If you put it in a book form, because

not everybody can pay you, you know,

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20, 000 a month for your amazingness.

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:

So that's when a book can

really help because then you can

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:

create things past that book.

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:

So here's a scenario.

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:

You have a book based on your system.

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:

You don't necessarily

give away everything.

359

:

But you show people how to do what you

do and then what's going to happen?

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:

They're going to read the book

and they're going to go, Oh my

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:

God, Holly is really an expert.

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:

I really want to know what

else she's got out there.

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:

So they're going to start

looking around and they're

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:

going to say, Oh, look at that.

365

:

There's a course.

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:

I could take a course and

it's 300, not 20 grand.

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:

So I'm going to go do that.

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:

And so it's like bringing, it's

a, it's a great introduction.

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:

To who you are and what you do

and how you help, , in a way

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:

that if you didn't have a book.

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:

You wouldn't have that and

the other piece of that is not

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:

everybody's an author, right?

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:

It's still really cool when you

talk to somebody and they're

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:

like, oh, yeah, I wrote a book.

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:

I even still find it cool

and I only work with authors.

376

:

You know, it's, it's, it's really

cool because not everybody's

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:

an author, nor will they be.

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:

So when you have that stick to it

iveness, um, that's also, you know,

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:

a feather in your cap, so to speak.

380

:

Holly Ostara: Yeah, it really shows that

you are a committed person who follows

381

:

through on the things that you've set your

mind to, which can be very, , inspiring

382

:

for the clients that you want to book.

383

:

Melanie Herschorn: That is true.

384

:

Holly Ostara: So what else can you do

to build a business with your book?

385

:

Melanie Herschorn: Well, you could create

something that goes along with your book.

386

:

So we mentioned courses, you know, if

you're a children's book author, you can

387

:

create a stuffed animal that goes along

and sell that and package it together.

388

:

If you can monetize a podcast, , if

you have the podcast itself, but

389

:

you have extra stuff behind a

paywall, you can get paid to speak.

390

:

You can have corporate sponsorships

where, , let's say you're an expert

391

:

in underwater basket weaving, and

that is something that this one

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:

company loves to have speakers on.

393

:

You could ask this company, , I'd love to

speak, and I would love for you to buy my

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:

book to give to everybody in the audience.

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:

And then once you have one.

396

:

You can get more because you

say, well, I did this here.

397

:

I'd like to do it with this company too.

398

:

Here's proof it works.

399

:

And so you build up, not only do you

build up your sort of roster, but you

400

:

also build up your, your confidence.

401

:

In that, because sometimes, , as an

author, it's like, who's going to want

402

:

to read this, you know, you have to

kind of, it's a leap of faith almost.

403

:

Even getting your advanced reviews, when

you start reading like, oh, this is good.

404

:

It gives you that confidence to keep

405

:

going.

406

:

Holly Ostara: Confidence

is really important.

407

:

, when I work with fiction clients,

I don't do too many anymore, but

408

:

in the past I did a lot more.

409

:

When I worked with fiction clients,

one of the things that I was often

410

:

having to remind them was that you

are creating a business out of this.

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:

You are writing this book because you

want to be a full time author, and that

412

:

means that your book is your business.

413

:

And you need to treat it that way.

414

:

And that is something that

they found a little bit scary.

415

:

But it's also something that's

motivational, because it gives

416

:

you something to work towards.

417

:

It gives you a target to hit.

418

:

I know that I need to sit down, , four,

five, six hours every day, and write

419

:

this book, even when it feels hard.

420

:

And I imagine that book

marketing is similar to that,

421

:

that sometimes you are just...

422

:

You are sick of looking at TikTok.

423

:

You are sick of trying to

like go viral on BookTok.

424

:

You are sick of sending newsletters,

but you still have to do it.

425

:

So how do you help your clients

through those difficult times

426

:

when they just don't want to do

427

:

it anymore?

428

:

Melanie Herschorn: It's the mission.

429

:

It's reminding you why you are

doing this in the first place.

430

:

You know, what, what is your purpose?

431

:

What, what is your passion?

432

:

Why are you helping?

433

:

How are you helping?

434

:

And, , maybe it's time for you to get a

virtual assistant who's going to do the

435

:

posting for you and, get your newsletters

all ready to go so you're not the one

436

:

and only person working in your business.

437

:

But, , . It's easier to stick with it when

you remember why you're doing it and, and

438

:

then, , when you pick up your book, I'm

just picking up a book that I produced.

439

:

When you pick up your book and

you're holding your hand and

440

:

you're like, Oh, I made this.

441

:

You know, you have to stop it, you have to

give yourself grace, obviously, because,

442

:

, not everything is, is fun all the time.

443

:

And I often tell my clients, like,

you don't have to be on social

444

:

media every single day of your life.

445

:

It's going to make you bananas.

446

:

Cause a lot of people think that

social media is where you sell,

447

:

but it's less about selling and

more about building awareness.

448

:

So you're not going to be able to

say, well, I posted this on Instagram

449

:

and then five people bought my book.

450

:

It's, it's rare that that

kind of thing happens.

451

:

It's more like I posted this on Instagram

and then somebody joined my newsletter.

452

:

That's more of a likely scenario.

453

:

So all that to say.

454

:

You sometimes have to just take

a break and then start up again,

455

:

if it's really that taxing.

456

:

And, , maybe what your messaging is, and

this, this, I actually have yet to run

457

:

into this with my clients, but if it were

somebody who's been doing all the things,

458

:

you know, I've been posting here and

posting there, and then it's not working.

459

:

Maybe it's the messaging and you kind

of have to go back to the beginning.

460

:

And are you saying the right things

to the right people is what you're

461

:

saying, resonating with them?

462

:

Are you using big words that they

don't know what you're talking about?

463

:

Or are you using such generic

language that they are literally

464

:

scrolling past you because you're,

it's not interesting anymore?

465

:

Holly Ostara: it can be really tough.

466

:

Well, right now we are in the

middle of the fall season.

467

:

And I want to know from you,

how does book marketing change

468

:

throughout the year, if it does at

all, and what could our authors do?

469

:

Here in the fall season to really

make the most of their book marketing.

470

:

Melanie Herschorn: Fall season with

book marketing is my favorite season

471

:

because it's a season of hope.

472

:

, you've got the leaves changing

colors, unless you're in Phoenix

473

:

where everything's just beige., you've

got the, , excitement of Halloween,

474

:

whether you're a child or an adult who

likes to dress up and go to parties.

475

:

You've got the excitement of Thanksgiving.

476

:

Because you get to be with family.

477

:

You get to be grateful for it.

478

:

And then you've got the excitement

of, of, , Christmas and Hanukkah

479

:

and all the, and all the holidays.

480

:

It's like a season of holidays, right?

481

:

So what does that mean for bookmarking?

482

:

It means you have lots of timely things.

483

:

To tie a pitch to, to

tie your marketing to.

484

:

So, for example, one of my

clients, Christina, she's got,

485

:

it's a children's book series.

486

:

She's got a brand new book

for Halloween coming out.

487

:

And all these kids activities around

Halloween for parents to download.

488

:

, if it were a non fiction book

about leadership, , how do you

489

:

talk about that with Halloween?

490

:

Well.

491

:

You don't want leadership

to be scary, right?

492

:

So here are ways to make

it a lot less scary.

493

:

And there won't be any ghouls and

goblins in your closet, or whatever.

494

:

Another thing, there are a lot of

books that come out in the fall.

495

:

The summer is very quiet.

496

:

People tend not to publish their books

in the summer because they want like a

497

:

big hurrah when they publish and a lot of

people are just away in the summertime.

498

:

So the fall is a great time to,

to really market your book and to

499

:

publish your book and to, , get it

in advance of, , Christmas gifts

500

:

because all books could be a great

gift for someone during the holidays.

501

:

Holly Ostara: you are actually making

me really excited to market my upcoming

502

:

book, which is not upcoming anytime soon.

503

:

I'm still in the process of

writing it, but you're making

504

:

me really excited about it.

505

:

And that's never happened before.

506

:

I've always looked at book marketing as,

well, I don't want to say a necessary

507

:

evil, but I, that's how I looked at it.

508

:

So I don't want to say

that, but that's how I felt.

509

:

But I know that you also

have a book coming out too.

510

:

Would you like to tell us about it?

511

:

Melanie Herschorn: Yes.

512

:

Go I'm very excited.

513

:

That's why my voice changed.

514

:

It's very exciting when

it's your own book.

515

:

I've been so much the , the cobbler's

children have no shoes kind of

516

:

thing, but now my book is coming out.

517

:

It is called Make a Big Impact with

Your Book, Author Marketing Strategies

518

:

for Long Term Success and it is a book

for nonfiction authors and children's

519

:

book authors who want to know how they

can make a big impact with their book

520

:

and they don't know where to start.

521

:

Just kind of this kind of meta, but all

the things that we've been talking about

522

:

today of, you know, being able to reach

a wider audience and help people who may

523

:

not be able to afford to join my program.

524

:

But.

525

:

They can pay 19.

526

:

99 or whatever the cost of the book is.

527

:

I don't actually know.

528

:

Sorry.

529

:

Holly Ostara: Well, we'll make sure that

we link it in the show notes, everybody.

530

:

So if you want to grab Melanie's

book, I'll have the link there.

531

:

Melanie, what is one tip that you would

like to share with any budding authors?

532

:

Melanie Herschorn: Just in

general, just any tip at all.

533

:

Any tip at all, well, you could align

it towards book marketing or not.

534

:

Any tip at all.

535

:

Oh my, okay, I have to

narrow it down to just one.

536

:

Um, okay, so I'll make it about

book marketing, because otherwise

537

:

I could go on a whole tangent.

538

:

We wouldn't want that.

539

:

, one tip would be to remember

that your words matter.

540

:

And that can be taken in a few ways.

541

:

Of course, I had to make it bigger again.

542

:

So what you say matters.

543

:

But also the words in

your book, they matter.

544

:

They're going to help

somebody in some way.

545

:

And it's going to be maybe when you least

expect it, you know, sometimes if you're

546

:

having a bad day, you might see a review

pop up on Amazon where somebody says,

547

:

wow, this book changed my perspective.

548

:

The book changed my life.

549

:

This book changed my.

550

:

Children's lives, and that is

what's going to keep you going.

551

:

So just remember that

your words really matter.

552

:

Holly Ostara: That's so important.

553

:

And for all of you entrepreneurs

out there who think, I'm not a

554

:

writer, just remember that you are.

555

:

You can be a writer.

556

:

If you can speak, you can

talk, and your words matter.

557

:

That's really lovely.

558

:

I love to ask everyone one thing

that they are grateful for this week.

559

:

Would you like to share something?

560

:

Melanie Herschorn: Absolutely.

561

:

I am grateful for finding my voice

because I always sort of took a step

562

:

back and didn't think that what I had

to say maybe would make a difference.

563

:

And I have seen amazing results for

authors because I give them my guidance.

564

:

So I'm grateful , for

having that opportunity.

565

:

Holly Ostara: That is really special,

and I am sure that your authors are

566

:

grateful that you found your voice, too.

567

:

Melanie Herschorn: Thank you.

568

:

Holly Ostara: Well, where can

everybody find you online, Melanie?

569

:

Melanie Herschorn: Oh, I'm everywhere.

570

:

No, um, I, you can go to my

website, VIPbookmarketing.

571

:

com.

572

:

If you're an Instagram kind

of person, then I am there.

573

:

If you're on LinkedIn, I'm there.

574

:

If you're on Facebook, I'm

there and I'm on YouTube.

575

:

And everything is VIP Book Marketing

because I practice what I preach about

576

:

being consistent across all platforms.

577

:

Holly Ostara: I love that.

578

:

And that is something

that I especially need to.

579

:

check up on because I know that I

have a couple that are different.

580

:

So you've given me a great tip today too.

581

:

And I'm really grateful that

you came on to chat with us

582

:

today.

583

:

Melanie Herschorn: Thank you.

584

:

Me too.

585

:

This was so much fun.

586

:

Holly Ostara: Thank you so

much for listening to this

587

:

episode of The Dream Season.

588

:

I've got just one thing to ask of you.

589

:

Please, please, please leave

a review on Apple iTunes or

590

:

wherever you listen to podcasts.

591

:

All you need to do is select a star

rating, and I hope it's five stars, but

592

:

please be honest, and tap, type, or even

voice to text one or two sentences about

593

:

your experience listening, something

you learned, or something you loved.

594

:

This is the single most important thing

you can do to help this podcast succeed.

595

:

And, as a thank you to anyone who

used it for review today, I will send

596

:

you a free audio guided visualization

for each season, so you can find

597

:

your creativity no matter the season.

598

:

Just email a screenshot of your

review to hello at booksandalchemy.

599

:

com and I'll send you the visualization.

600

:

Thank you again for listening

and remember, no matter the

601

:

season, remember to dream.

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