In this episode, we talk about the three things underpinning the success of your storytelling for business.

In business story can sometimes end up becoming just another tactic, potentially noise before defeat.  That’s why you need to story strategically.

In this episode:

• Story Strategy simplified into three pillars or legs of a stool
  • The Audience
  • The Goal
  • The Context
• How the different parts of the brain make us feel, think and act.

Links mentioned in the show:

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.