Today, I connected with Cindy Zaweski, an award-winning journalist, storyteller, and content strategist. With over 15 years of experience in journalism, she left her job as an executive editor and content director for a luxury magazine in New York to open her own boutique content marketing agency.

Since then, she has built a loyal online community of over 80,000 people. She helps founders connect their expertise and passions through authentic storytelling—get this—all while rejecting conventional niche marketing. In today's conversation, you're going to hear the one thing that will kill a story, why the hero's journey is *%$# on social media, and why you and your audience all share a common enemy.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/51

TOPICS FROM THIS EPISODE:

• Identifying the key elements of the story & what’s important to share
• The #1 killer of stories & Why the hero's journey is sh*t on social
• Connect with your audience with the “common enemy”

Listen to Matthew Dicks’ episode here: https://www.youtube.com/watch?v=lohwMR56bvA

Connect with Cyndi Zaweski: https://www.cyndizaweski.com/

Follow Heather on IG: https://www.instagram.com/heatherparady/

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Mentioned in this episode:

THE CREATIVE WORKSHOP

January 9, 10 am ET – 1 pm ET

KARY WORKSHOP