Marketing your podcast doesn’t have to feel pushy or performative. Discover a soulful and intuitive approach to sharing your show with the world, without burnout, pressure, or “bro marketing” vibes. Learn how to echo your message, repurpose content with ease, and create consistency that builds trust.
and if you've ever felt overwhelmed by the idea of constantly posting, creating content, or selling yourself on social media. You're not alone. So many of my clients, intuitive coaches, priestesses tarot readers come to me and they're saying, I love creating my podcast, but I hate the marketing.
and why is that? It's, it's just traditional Marketing often tells us to push, push your message. Push your call to action. Be louder. Post more use scarcity. Oh, I hate that one. Right. The scarcity, the fomo, the urgency. You're chasing the clicks. You're seeing how many times people will view your content and ugh.
I, it's [:
But if you're listening to the show, that's probably not how you operate. And. The soul led marketing is about resident, not necessarily reach. You're not trying to reach everyone. You're trying to reach that ideal client, that ideal listener, that ideal person, and it is rooted in connection. Authenticity and showing up as your full true self.
Whether or not that is sharing stories, sharing your modality, sharing your wisdom, sharing your knowledge. It asks, what would it look like to invite people into your podcast rather than chase them? What if marketing felt like an extension of your message, not a mask that you might wear? And here's the thing.
u already know how to market [:
And your podcast is just an extension of your sacred voice, and that alone is magnetic. Here are a couple of ways that I can see sharing your podcast in a soul aligned way. First, I want you to always speak from the heart. Instead of saying new episode out now, share why it matters.
his episode, I actually will [:
Now, when you are also doing [:
Words and symbols that match your energy. So bring in some sacred geometry. Bring in those beautiful lions, bring in the sunset, bring in the tarot, bring in whatever it is that is really speaks to you. You wanna make sure that those are prominent and displayed so that people can really get that sense of who you truly, deeply are.
h that episode to really get [:
You don't wanna just say, Hey, new episode out this week. Please go listen. Share something else that. We'll really bring that listener to your podcast from the newsletter, right? You're you, it's a, it's a companion. It's not an advertisement. It's a companion piece. And it's more powerful than you think because people are not only gonna be drawn to your podcast, but they're also gonna be drawn to your newsletter, which then you can directly sell them to in both formats.
re selling, you're offering, [:
Reinvent everything. Right? We talked a little bit about this last week. You don't want to take each episode and just create new content every week, right?
You wanna record your podcast and then you wanna repurpose that into several pieces and whether or not you use chat GPT for this, or whether or not you use maybe cast magic or something else like that, this content that you are speaking could then create blog posts, reels. Quote, graphics, live stream topics, Pinterest pins, newsletters.
und them. if those are still [:
If those are still the same modalities that you're talking about today, there's nothing wrong with going back and showcasing them again and again. And if you feel like hiding, what would make you feel light right now? Can you batch graphics? So maybe every first week of the month has the same graphics and the second week of the month has the same graphics, and the third week of the month has something similar to the first and second, but still same graphics.
and don't make it over complicated. Try to. Create something that has a little bit of your essence in it, your pieces in it, but make it easy too. Don't try to reinvent the wheel every week with new graphics. Just create a couple and then repurpose them as well over and over again.
[:
You could send out some. Quote graphics and then a little bit later, maybe a reel, and the next day your newsletter, and then maybe you created some type of a blog post based on your transcript and that gets published and just a little bit of something, a live stream right after that, and a live stream can be in your car even, right?
m right in your office every [:
she's just not that type of [:
I don't know. There could be lots of different things that go through people's heads, right? Lots of different things. The beauty of AA podcast is really, I'm not dancing for you here, right? I am here. I am in my office. I am recording. I'm recording this particular one on a Saturday morning. And I love that I'm able to do this.
e I said, almost three before:
ining to me. This is just me [:
You can really feel real and rooted and honest in your own voice, and that's so important. And marketing is just that echo of the voice in a few places, right? So think of it like that. You are creating that podcast and then you're creating an echo around that. Whether or not that Echo is going out into an Instagram reel or whether or not you are creating something for your blog, your newsletter, they're all echoes of the original piece.
it wasn't until I was really [:
When I talk and getting my story out there and getting my wisdom and my knowledge out to the world, it is really lighting me up. It's really making me want to continue to do this. So it, it has a deep rooted satisfaction piece for me personally and hopefully for you in your podcast. So if you are feeling scared, if you are feeling that this is something that you are really unsure of what to do.
love to support you on your [:
create those echoes and guide your clients, your future clients, your super fans into your world and how, and make it easy to follow and like and love you if your podcast has felt like a chore. I really hope that this episode gave you some permission to do it a little bit differently, a little softer, a little smarter, and more in tune with you.
