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Pitching a great idea was complex before.
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00:00:06
Nowadays, that many pitches are being held online, it has only become more complex.
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00:00:14
Transitioning most of our communication to online meetings
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00:00:18
brings in new sources of distraction.
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00:00:21
It's hard for people to stay focused when they listen to small rectangular videos
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00:00:28
of people instead of interacting with them in person while sitting in the same room.
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00:00:35
What this means for us and for our communication is that it's more
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00:00:40
important than ever to keep it simple.
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00:00:43
To make your words easy to understand.
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00:00:46
Because when it gets confusing, it's easier than ever for them to just tune
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00:00:52
out, check their phone, or just switch the tabs without you even noticing.
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00:00:59
Only when people understand what you say, will they be able to relate to that.
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00:01:04
And only when they can relate, will they even one to stay focused.
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00:01:08
Yet there's one important distinction.
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00:01:11
Simplifying your words doesn't mean simplifying your concepts.
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By all means, make your concept as elaborate as is necessary, but speak
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about it in words as simple as possible.
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John F.
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Kennedy did the same thing when he committed an entire
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country to flying to the moon.
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00:01:35
This was one of the most complex projects of all time.
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00:01:40
Yet, he managed to put all of this complexity in a nutshell using these
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“I believe that this nation should commit itself to achieving
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the goal before this decade is out of landing a man on the moon and
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returning him safely to the Earth.”
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It is this level of accessibility of your words that allows people to
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stay glued to your lips when they can really feel what you want them to feel?
simple words:
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There's going to be complex parts to your pitch.
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00:02:18
But if you manage to lift them to the same level of “This feels simple.
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00:02:24
This is relatable.
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00:02:26
This is tangible.” Then people can relate, will want to know more
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and will stay glued to your lips.
