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Pitching a great idea was complex before.
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Nowadays, that many pitches are being held online, it has only become more complex.
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Transitioning most of our communication to online meetings
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brings in new sources of distraction.
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It's hard for people to stay focused when they listen to small rectangular videos
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of people instead of interacting with them in person while sitting in the same room.
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What this means for us and for our communication is that it's more
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important than ever to keep it simple.
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To make your words easy to understand.
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Because when it gets confusing, it's easier than ever for them to just tune
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out, check their phone, or just switch the tabs without you even noticing.
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Only when people understand what you say, will they be able to relate to that.
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And only when they can relate, will they even one to stay focused.
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Yet there's one important distinction.
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Simplifying your words doesn't mean simplifying your concepts.
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By all means, make your concept as elaborate as is necessary, but speak
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about it in words as simple as possible.
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John F.
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Kennedy did the same thing when he committed an entire
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country to flying to the moon.
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This was one of the most complex projects of all time.
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Yet, he managed to put all of this complexity in a nutshell using these
simple words:
“I believe that this nation should commit itself to achieving
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the goal before this decade is out of landing a man on the moon and
simple words:
returning him safely to the Earth.”
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It is this level of accessibility of your words that allows people to
simple words:
stay glued to your lips when they can really feel what you want them to feel?
simple words:
There's going to be complex parts to your pitch.
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But if you manage to lift them to the same level of “This feels simple.
simple words:
This is relatable.
simple words:
This is tangible.” Then people can relate, will want to know more
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and will stay glued to your lips.
