Artwork for podcast Marketing Chat Podcast with Angela Kelly Smith
How to Create a Brand Identity
Episode 144th February 2022 • Marketing Chat Podcast with Angela Kelly Smith • Angela Kelly Smith
00:00:00 00:41:51

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Creating a brand identity is essential for all businesses—even freelancers. You need to differentiate yourself from the competition in order to stand out and attract your ideal client.

In this episode, I walk you through the steps of creating a powerful brand identity that will help you uncover your brand heart, brand personality, and brand voice; pick your brand colors and fonts; and get ready to put it all together for consistency in a logo, other visual elements, and your brand bible. 

Be ready to take notes! And download the transcript for a full list and bullet points.

Links mentioned in the episode:

Average number of connected devices residents have access to in U.S. households in 2020, by device” — Statista

How to Change the Color Palette in Squarespace 7.1

How to Change the Font Family in Squarespace 7.1

How to Create a Color Palette for Your Brand

How to Identify and Attract Your Ideal Client

How to Pick a Niche for Your Business

 Link to this episode

For information on website design services, visit AKS Design Studio.

Contact Kelly at kelly@aksdesignstudio.com.

Music by Zen Man

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